Dianova Mocktails Evaluation Impact 2009 2013

1. IMPACT 2013 | Health Promotion Initiative “Mocktails: memories of a fun night” May, 3rd-4th

2. Dianova Network| Hub of Public Affairs Internationally Recognized MISSION: : To develop actions and programs that will contribute to the Personal Autonomy and Social Development. 3 Continents | 11 Countries 2 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

3. Dianova recognized as Private Institution for Social Solidarity, Public Utility Association and Non-Governmental Organization for Development AREAS OF INTERVENTION Training & Empowerment (Hard | Soft Skills) Education and Health Promotion Socio and Professional Reintegration Drug Abuse Treatment Psychosocial Support AFFILIATIONS PROTOCOLS Cooperation Culture Oriented Social & Organizational Innovation Social and Solidarity Agent Social Changing Promoter 3 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

4. Certifications | Accreditations Dianova Quality Management System CTQL (1st in Portugal) ISO 9001:2008 Training Organization (CFD) DGERT – MTSS | CCPFC – ME DGERT | CCPFC EFR Family Responsible Entity Social Economy (1st in Portugal) 4 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

5. Dianova | Operational Units (Lisbon | Oliveira Azeméis | Torres Vedras) Therapeutic Community Quinta Lapas Training Center Dianova HEADQUARTERS Dianova Portugal Reintegration Apartment Emergency Center Project Casa Azul Psychosocial Support Center +Health Social Enterprise Nursery Plant Students Residential 5 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

6. The Team Talent Retention 94% 41 Age Employees 90% Direct Contracts 10% Indirects Average 40,1 Qualifications 31% College 69% High School Areas Gender 50% Female 50% Male 77,9% Programs 22,1% Management Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 6

7. “Health is a fundamental right and essencial for social and economic development. It is a process to allow people to have a greater control over their health and to improve it.” in Jacarta Declaration., 1997 Process that aims to increase individuals and communities’ capacity to control health, strengthening the rights and responsability for health. PRINCIPLES OF HEALTH PROMOTION Ottawa Letter (OMS 1986) Focus on programs and actions to change behaviors and lifestyle risks such as dangerous driving, drug abuse… Strategies: • Cause defense; • Training: information, skills and opportunities to make healthier choices; • How: inter, intra and non-governmental, industry, experts, communities, media… 7 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

8. Benchmark | Increased Social Risk Perception Decreases Drug Abuse SOURCE The Monitoring The Future Study (Capter 8 - Page 407) http://www.monitoringthefuture.org/ /pubs/monographs/mtf- vol1_2012.pdf 8 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

9. The Community Problem Torres Vedras 24.600 inhabitants 40kms from Lisbon ESPAD’11 Drug use 17-18 years 8% other drugs 16% cannabis 52% alcool Increased use of Cannabis and Alcohol in Torres Vedras Increased Road accidents & Domestic Violence School dropout 18-24 years 20,8% (against 13% EU) Eurostat’12 Increas of Delinquency 12,9% & Teenage Pregnancy 9% (#1 EU) Lack of prevention Plans in schools 9 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

10. The Initiative “Mocktails” 2009-2013 DYNAMICS Engage Institutional Partners, Sponsors, Media, Schools and young adults… A Socially Responsible Initiative. WHAT IS IT? Action to promote health and community Engagement based on a cooperative strategy by Dianova in partnership with +40 national, regional and local public & private organizations. AIMING (WHAT? / FOR WHOM?) Awareness of alcohol and drug abuse consequences, such as dropout, anxiety/depression, accidents among teenagers and young adults (15-25 years). WHERE? Torres Vedras, May 2009-2013… 10 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

11. The Initiative“Mocktails” 2013 Increasing awareness without moral prejudice in a close relationship and cooperation is the philosophy of this initiative for Health Promotion. 11 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

12. The Initiative“Mocktails” 2013 Use of drugs and alcohol “is the main cause of road accidents in Portugal, followed by excessive speed”. 2.234 drivers 15 – 19 years envolved in road accidents. 26 Police Officers+ Red Bull Increment awereness of a civically responsible attitude to decrease risk behaviors. 30 Citizenship Awards 0% Alcohol = Red Bull Can 12 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

13. 43 National | Regional Partners 17 15 7 4 INSTITUTIONAL & SPONSORS CLUBS & BARS SCHOOLS RESTAURANTS 13 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

14. Culture cooperation with Multi-stakeholders based on strong capital, stategic partnership & networks 43 National| Regional Partners Institutionals: • City Council of Torres Vedras, PSP, GNR, Civil Protection, Promotorres, Slingshot – Communication and Multimedia, Cinema of Torres Vedras, Masterdesafios, ATV, Local Development Association Torres Viva, Sons em Trânsito, Pedro Abrunhosa & Comité Caviar • Schools: ESCO – Escola de Serviços e Comércio do Oeste, Professional Agricultural School Fernando Barros Leal, Cenfim – Torres Vedras Core, Penafirme High School, Madeira Torres High School, Agrupamento de Escolas Padre Vítor Melícias, ISPO West Superior School. Logistics: • Restaurants: Midi, Pateo Faustino, Saborear, A Verónica; • Bars: Enoteca – BOC, Hora H, 3A, Villa Café, Elegance, Mezza Café, Boca Roxa, Taberna do Alcaide, Confraria, Casa do Sporting, Wallpaper, Celeiro; • Discotecas: Mau Maria, Danceteria Orquídea Club, Danceteria Cerâmica; • Red Bull Media: • Rádio Europa, Rádio Clube da Lourinhã, Radioeste, Radio Oásis 14 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

15. Health Ambassadors Volunteers 26 115 48 Health Ambassadors Police Officers PSP | GNR | PC TVD | Red Bull Night Clubs Employees 15 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

16. Solidarity Concert for Prevention with Pedro Abrunhosa & Comité Caviar 1.353 in the audience 36 Sponsors 16 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

17. Solidarity Concert for Prevention with Pedro Abrunhosa & Comité Caviar Video Pedro Abrunhosa commited with Dianova’s Cause| Drug Prevention Concert May, 4th 2013 | Torres Vedras 17 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

18. Flyers Posters Vouchers T-shirts Banners Headers Promotional Materials 18 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

19. Promotion | External Disclosure 19 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

20. Promotion | Media News Releases 49 4 2 4 Online News & Social Networks Radio Interviews Radio Contests News in Regional Press 20 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

21. Promotion| Media News Releases Listen Interview: https://pt-br.facebook.com/dianovaportugal/posts/524073950983708 • Cristina Lopes, Coordinator for Prevention at Dianova Association; • Ana Umbelino, Councilwoman for Social Affairs at City Council Torres Vedras; • Bruno Barbosa, from the Local Development Association"Torres Viva" 21 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

22. Promotion | Media News Releases 22 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

23. Promotion | Media News Releases 23 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

24. What people told us Pedro Abrunhosa | And the night filled with a rare light, a brise that was common to all of us, because touched us at the same time. Just inside we felt that breathing, without saying a word. Today we are, indeed, ONE. Thank you, Torres Vedras, for the magnificent spectacle that you provided. https://www.facebook.com/dianovaportugal#!/PedroAbrunhosaFanClub?fref=ts Joaquim Costa | An excelent concert, as they all are. A concert against drug abuse and in favour of the fight against drugs and alcohol. One of the highlights of the night was a rare and special interpretation of the song “Será”. Thank you Pedro and Comité Caviar. Helena Antunes | Fantastic concert! And even more because they joined to Dianova’s cause.. Great artists reveal themselves in this situations! Thanks for providing such a good time. Luciana Duarte | Was BEAUTIFUL, INTENSE, REAL, touched the heart. Elsa Calvão | Noble person, noble cause! 24 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

25. DIRECT IMPACT 2013 5.025 PEOPLE 20 Police Officers from PSP| GNR & Civil Protection TVD 12 Patrol Vehicles 1.000 Students at 7 Schools 2.400 Mocktails Healthly consumed 48 Volunteers with a wide smile and lots of energy 30 43 Partners* & 115 Night Clubs Employees 1.353 Citizenship Awards 0% alcohol (Red Bull Cans) 2 (6) Wing-Girls Team 40 People with PSP/GNR + Red Bull People attended Pedro Abrunhosa & Comité Caviar’s Concert *We considered 1 Person/ Partner as an indicator. 25 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

26. DIRECT IMPACT 2007-2013 18.674 PEOPLE 4.000 Students at 21 Schools 11.974 Mocktails Healthly consumed 86 Police Officers from PSP| GNR & Civil Protection TVD 197 Volunteers with a wide smile and lots of energy 80 149 Partners* & 375 Night Clubs Employees 1.353 People assisted Pedro Abrunhosa & Comité Caviar’ s Concert 448 People with auto-stop PSP/GNR + Red Bull Citizenship Awards 0% alcohol (Red Bull Cans) 4 (12) Wing-Girls Team *We considered 1 Person/ Partner as an indicator. 26 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

27. Learn with mistakes Amuse yourself, don’t take risks Embrace Change Positive Change of behaviour Through Health Education & Promotion ↓ An effective way to Individuals and Groups learn how to behave, in order to promote, mantain and/ or restore health through education, information and mobilization of public opinion, engaging the whole community. Collaborate with us to Inspire Change ! Be a partner for This Action  27 Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal©

28. www.apoiopsicossocial.dianova.pt www.formacao.dianova.pt www.dianova.pt http://aprendercrescerconcretizar.wordpress.com dianovaportugal dianova-portugal Quinta das Lapas, 2565-517 Monte Redondo Torres Vedras Telf.: +351 261 324 900 Fax.: +351 261 312 322 E-mail: rui.martins@dianova.pt| Website: http://www.dianova.pt