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These questions provide you with the opportunity to discuss some of the characteristics that enable you to work well with your co-workers, supervisors, and clients.
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Different actions + teams for different types of questions By DigitalDeeksha
Basic (what-is) questions: Types of content to answer these questions: Glossary, FAQ Specific SEO considerations: ● ● Clickable table of contents (see sample) Implement QAPage Schema Other teams to get involved: Customer support and sales team (including for training). You want those teams to use jargon your customers use ●
Branded ROPO questions: Types of content to answer these questions: Blog content (+ video tutorials) Specific SEO considerations: Optimize for as many related branded terms as possible Other teams to get involved: Include your product management team for them to collect answers (feedback) and implement required product updates / improvements). Add these to your editorial schedule as high-priority ● ● ●
How-to questions: Types of content to answer these questions: FAQ (+ videos) Specific SEO considerations: Use HowTo Schema (Including Yoast for WP) Other teams to get involved: Include your CRO expert because these could be transactional ● ● ●
Branded high-intent questions: Types of content to answer these questions: Product Q&A Specific SEO considerations: Implement QAPage Schema Other teams to get involved: Include your CRO expert and A/B testing expert for optimum on-page conversion optimization ● ● ●
Branded navigational questions: Types of content to answer these questions: Product-specific knowledge base (+ video tutorials) Specific SEO considerations: Implement QAPage Schema or use a Q&A-optimized solution (like this one) Other teams to get involved: Include your design and usability teams to solve navigational issues ● ● ●
Branded competitive research questions: Types of content to answer these questions: Create specific landing pages + videos to explain your product benefits Specific SEO considerations: Optimize for as many related branded terms as possible Other teams to get involved: Include your product management team for them to collect answers (feedback) and implement required product updates / improvements. Include your sales team for them to know how to best explain your product benefits to clients ● ● ●
Branded competitive reputational questions Types of content to answer these questions: Create specific landing pages + videos Specific SEO considerations: Optimize for as many related branded terms as possible Other teams to get involved: Include your reputation management + social media teams to address these questions properly when they have to ● ● ●
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