30 Inspirational Quotes from Seth Godin Every Marketer Should Know

2. Marketing is no longer about the stuff that you make but about the stories you tell. It’s easier to love a brand when the brand loves you back

3. Marketing is a Contest for People's Attention Marketing that works is marketing that people choose to notice

4. People do not buy goods and services. They buy relations, stories & magic. Finding new ways, more clever ways to interrupt people doesn’t work

5. If it scares you, it might be a good thing to try I can tell you this: Leaders have nothing in common

6. Don't find customers for your products, Find products for your customers Be genuine. Be remarkable. Be worth connecting with

7. If failure is not an option, then neither is success Stop advertising and start innovating

8. Today, most marketers don’t notice, track, or interact with people until they are customers Either you’re going to tell stories that spread, or you will become irrelevant

9. Change almost never fails because it's too early. It almost always fails because it's too late Quit or be exceptional. Average is for losers.

10. The easiest thing is to react. The second easiest is to respond. But the hardest thing is to initiate The cost of being wrong is less than the cost of doing nothing

11. The largest enemy of change & leadership isn’t a ‘no,’ it’s a ‘not yet.’ ‘Not yet’ is the safest, easiest way to forestall change I made a decision to write for my readers, not to try to find more readers for my writing

12. Hope without a strategy doesn’t generate leadership. Leadership comes when your hope & your optimism are matched with a concrete vision of the future & a way to get there What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve

13. Don’t try to make a product for everybody, because that is a product for nobody This is marketing done right. Marketing where the marketer changes the product, not the ads

14. The problem with working with a coach isn’t that we don’t know what to do. The real problem is that we don’t want to change our mind If you don’t have time to do it right, what makes you think you’ll have time to do it over?

15. You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform You can’t fool all the people, not even most of the time. People, once unfooled, talk about the experience

16. In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible Instead of wondering when your next vacation is, maybe you ought to set up a life you don’t need to escape from

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