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I've spent the last 10 years discovering the best digital marketing hacks to move the awareness and revenue needle. I'm giving you 3 examples and 10 hacks to improve your marketing game dramatically.
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EVERY MARKETER MARKETER SHOULD KNOW SHOULD KNOW 10
Hi, I am Mark Fidelman @MARKFIDELMAN
" I get more advertising space without paying for it than anyone in the country. -Harry Houdini
One of the early marketing hackers was harry houdini
I’m going to teach you3 marketing Lessons and 10 hacks from Houdini:
Let’s apply Houdini tricks in the digital age
How to Become a Digital Houdini @MARKFIDELMAN
Everything houdini did was engineered (including the marketing)
Because he needed to rise above the noise
Because Houdini had thousands of competitors
And today, You’re competing with a $500b Global Marketing spend
So you must use every trick at your disposal
The Move to Digital 79% 61% Marketers shifting to digital branded content Feel better about company that delivers custom content
You’ve got heavy competition too…
What tricks do you have Up your sleeve?
Magic Marketing 3 Campaigns & 10 marketing hacks
CAMPAIGN @MARKFIDELMAN
ACME CORPORATION ACME CORPORATION Needed signups Tried these Got this result
So we did something huge…
THE FUSIONLaunch STRATEGY How to launch a product, website, or service simultaneously with viral content
THE REVEAL: WHAT WE DID… MEDIA OPERATION GO BIG STORY
Hack #1 CREATEA VOICE OF THE INDUSTRY SURVEY TO CREATEINDUSTRY NEWS
#1 #2 #3 PARTNER WITH PRESS, BLOGGER OR CONFERENCE SEND EMAILS TO DATABASES CREATE INFOGRAPHIC
THE USE OF INFOGRAPHICS 38% 51% Year over year increase 2013 2014 SOURCE (Content Marketing Institute)
Hack #2 LEVERAGE INFLUENTIAL PEOPLE IN THE INDUSTRY TO PROMOTE YOUR PRODUCT OR SERVICE
How DO YOU find influencers? GETLITTLEBIRD.COM BUZZSUMO.COM
We took survey data and influencer recommendations to…
Hack #3 WHEN USERS DOWNLOADED eBOOKTHEY SIGNED UP FOR SITE SIMULATANEOUSLY
RESULTS 1.57Blog posts from influencers quoted in the book 2.5.5million unique page views 3.7500+ eBook downloads 4.7500+ signups for the site
Influencer promotions eBook infographic $324 $175 FREE
LESSONS LEARNED 1. Go Big 2.Start 60 days out 3.Get Influencers and Press Buy-In 4.Hire talented designers on elanceor Odesk($22 an hour) to create stunning designs 5.Use Google trends to find most searched issues in your industry
CAMPAIGN @MARKFIDELMAN
The The ALS ALS Ice Ice Bucket Bucket Challenge Challenge
CREATE Social proof & CREDIBILITY
A Campaign that snowballed into a globalphenomenon
People started calling each other out on social media
WHAT ALS THEN DID… MEDIA OPERATION GO BIG STORY
ENLISTED CELEBRITIES TOLD PEOPLE HOW THEY WOULD USE FUNDS TOOK CONTROL
Hack #4 CREATESOCIAL PRESSURE BY CALLING OUT PEOPLE ON SOCIAL MEDIA
SHARE YOUR __________ CRAZY DANCE BEST “FROZEN” SONG
Hack #5 ALSHIJACKED MOMENTUM BY SETTING UP A WEBSITE AND ENCOURAGING PARTICIPATION