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Building Your Brand and Engaging Customers

Learn how to leverage the power of social media to market your small business effectively. This resource will cover strategies for creating engaging content, building a strong brand presence, and connecting with your target audience on popular social media platforms. Click here for more details: https://shorturl.at/kpDW6

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Building Your Brand and Engaging Customers

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  1. Marketing Strategies for Small Businesses

  2. 1: Set a Goal and a Budget • The first step to marketing is defining your end-game and strategizing your budget. The first question consultants ask those big, bad corporations going through restructuring is, “What do you want?” This is when you need to decide what is important to you; do you want to extend your reach or maximize local exposure? Are you looking for brand awareness or conversions?

  3. 2: Pay to Play As I learned with my first lemonade stand, you have to spend money to earn money. Online marketing is the same way—if you want to make a positive impact, you are going to have to spend some of your budget on paid search ads, display ads, social ads, etc. It can be intimidating. Especially when your head is spinning with questions; how to get started, how much it costs, how to know if Facebook Ads or Adwords even work. Whether you tackle this yourself or hire someone else to help, it can be so worth it!

  4. 3: Capitalize on Google’s Local Offerings As the most widely used search engine, Google has a surplus of offerings that can help your small business. As part of an initiative that started in 2015, Google ran Let’s Put Our Cities on the Map in order to get local businesses online.

  5. 4: Champion One Social Channel • I’ll be the first to admit, social media is hard and irritating. Especially when you are trying to juggle Facebook and LinkedIn and Instagram and Pinterest and Google+ and Twitter. It’s hard to tell if it even works at all! Having a presence across channels is great, but I’ve found it is more effective to choose one channel that your customers are most present on to pursue.

  6. .5: Email Marketing When you’re a small business, email marketing is a perfect opportunity to establish loyalty. If your customers and prospects are handing over email addresses, it opens the door to send out sale or event notifications. If sales and events aren’t really your speed, think about sending a weekly or bi-weekly newsletter.

  7. 6: Publish a Blog Blogging is not only fun (think of all the time you can now justify spending on memes), it is one of the best marketing strategies for exposure and branding. Your company blog is where you should demonstrate to potential customers and fans that you’re an expert in your field and are dependent upon for guidance and advice.

  8. 7: Do Keyword Research for SEO • If you have no idea what SEO is, you’re in good company. Search engine optimization is a series of tactics used by marketers to obtain higher placements on the search results pages of Google, Bing, Yahoo or other search engines in order to increase visits to their website.

  9. 8: Share Your Knowledge How do you do what you do better than anyone else? Knowledge shares can be anything from YouTube tutorials to webinars, to speaking at local conferences. You could repurpose your presentations and put them on your blog!

  10. 9: Network, Leverage Local Be active on LinkedIn! This is a great way to find others in your industry, join chat groups and forums for advice or event invites. Book a booth at a town fair. Sponsor a few recreational sports teams in the area to place your logo on the back of a shirt. Have a local magazine or newspaper run an advertisement, maybe even with a discount “if you mention this ad”. Host your own event! Invite your community to an open house or lunch and learn session.

  11. 10: Survey, Listen, Learn • Look for feedback, because the best companies are constantly improving. After completing a service, ask your customer to comment on their experience. • Offer a discount to email subscribers who complete a survey, or have printed surveys and pens on hand at your store—if you’re fancy, have a customer complete a survey on her phone or tablet to get a discount before purchasing.

  12. 11: Apply for Awards My personal favorite part of winning awards is the swag that goes along with it. You are presented with a trophy, or a medal, or even just a badge, that you can then place in a prominent place to assert that your business savvy is, in fact, the best.

  13. 12: Revisit Your Landing Pages If you’re doing any kind of advertising or email marketing, your landing pages are where the rubber meets the road – where people who are interested in your offerings decide to “convert” into a lead or a customer or not. Landing page design can have a huge impact on your conversion rates—WordStream conducted a study in 2014 that showed the best advertisers achieve conversion rates of 10% or more on their landing pages.

  14. 13: Be Different • Stand out from the crowd. Be a unicorn in a herd of donkeys. Be original and quirky and uniquely represent your business through advertising and marketing. Show everyone not only why your business is awesome, but why it is head-and-shoulders above everyone else.

  15. Thank You

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