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Difference between Qualitative VS Quantitative Market Research- Divergent Insights

Divergent Insights explains the difference between Qualitative & Quantitative market research methods. Know the meaning of both analysis, elements & objective of the analysis, methods used for the analysis, etc. For more details contact us: www.divergentinsights.com

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Difference between Qualitative VS Quantitative Market Research- Divergent Insights

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  1. DIFFERENCE BETWEEN QUALITATIVE V S QUANTITATIVE QUALITATIVE QUANTITATIVE Meaning Quantitativeresearchisa researchmethodthatis usedtogeneratenumerical dataandhardfacts, by employingstatistical, logical andmathematical technique. Qualitativeresearchisa methodofinquirythat developsunderstanding onhumanandsocial sciences, tofindtheway peoplethinkandfeel. Elements Of Analysis Words, picturesand objects Numericaldata Objective Toexploreanddiscover ideasusedinthe ongoingprocesses. Toexaminecauseand effectrelationship betweenvariables. Methods Non-structured techniqueslikeIn- depthinterviews, groupdiscussionsetc. Structuredtechniques suchassurveys, questionnairesand observations. Result Developsinitial understanding Recommendsfinal courseofaction www.divergentinsights.com

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