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Description: Before starting with the actual research, the students should be aware of the type of research methodology they will be using. However, some of them get confused with the difference between a qualitative and a quantitative research and end up interchanging them. The research methodology is the most critical step as if the selected methodology is wrong; the entire research might go wrong. With the help this article, students can distinctively learn the difference between a qualitative and quantitative analysis. In case you still find it difficult, you can get help from dissertation help services.
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Knowing the Exact Difference between Qualitative and Quantitative Research Paradigm Website:- www.uniresearchers.co.uk
1 Introduction Website:- www.uniresearchers.co.uk
Quality is different from Quantity • Most of the time students who conduct a research start out without doing any research or going through the basics. • As a result, most of them remain unaware of differences between a qualitative and quantitative research. It is necessary for the students to know the difference while working on a dissertation or research paper. Website:- www.uniresearchers.co.uk
2 Qualitative Research Website:- www.uniresearchers.co.uk
It is exploratory • To gain knowledge, explore, and discover the ideas. • To get insights regarding the problem. • To frame the hypothesis and generate ideas. • It is a holistic research that follows a subjective approach. • It employs purposive inductive reasoning. • It is used when in-depth understanding is needed. Website:- www.uniresearchers.co.uk
Type 1: Case Study • A case study is a valuable type of qualitative research. • This method helps understand the types of data sources more deeply. • Moreover, a case study mainly involves explaining a company, organization, or event. Website:- www.uniresearchers.co.uk
Type 2: Grounded Theory • The purpose of a grounded theory is to explain the theory behind the events. • The data is built primarily based on the existing documents and interviews. Website:- www.uniresearchers.co.uk
Type 3: Narrative • A narrative approach is used to form a cohesive story based on the events described by one or two individuals. • Further, an in-depth analysis can be conducted through more interviews and reading out the documents. Website:- www.uniresearchers.co.uk
Type 4: Ethnography • This method is one of the most familiar qualitative research methods for UX professionals. • While following such an approach the researchers need to understand the goals by putting themselves in the shoes of the participants. • In this approach, the researchers do not depend on the survey outcomes or interviewers. • They experience the environment all by themselves or behave as a “practical observer.” Website:- www.uniresearchers.co.uk
Type 5: Phenomenological • The phenomenological study is suitable when you need to describe an activity or an event. • It involves a combination of methods such as visiting places, conducting interviews, viewing videos, or reading documents. Website:- www.uniresearchers.co.uk
3 Quantitative Research Website:- www.uniresearchers.co.uk
It is particular • It quantifies the research. • It is a conclusive type • It follows objective approach. • It follows deductive reasoning with measurable data. • Here, hypothesis is tested • It examines the relationships between the variables. Website:- www.uniresearchers.co.uk
Type 1: Descriptive Design • Through this design, a variable’s current status gets described. • In this approach, the hypothesis is developed after the data is collected. The collection of data is observational. Website:- www.uniresearchers.co.uk
Type 2: Correlational • In this method, statistical analysis is employed to explore the relationship between the variables. • It is majorly observational as it does not seek cause and effect. Website:- www.uniresearchers.co.uk
Type 3: Quasi-Experimental • In this method, the researchers try to identify the cause and effect of more than one variable. • The independent variables are not manipulated and no groups are being assigned. Website:- www.uniresearchers.co.uk
Type 4: Experimental • An experimental design employs scientific methods to establish the cause and effect relationship between variables. • Here all the variables are controlled except the one that gets manipulated. Website:- www.uniresearchers.co.uk
4 Conclusion Website:- www.uniresearchers.co.uk
You are good to go… • Now that you are clear with the difference between qualitative and quantitative research, you can develop a very good research paper. • If you still face issues, you can get help from Uniresearchers to complete your dissertation with the right research methodology implied. Website:- www.uniresearchers.co.uk
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