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SEO An Overview | Kiyado Innovations LLP

In this presentation, we'll dive deep into the world of Search Engine Optimization (SEO) and equip you with the knowledge to propel your website to the top of search engine results.

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SEO An Overview | Kiyado Innovations LLP

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  1. SEO: AN OVERVIEW https://kiyado.com/

  2. WHAT IS SEO AND HOW DOES IT WORK? Search Engine Optimization (SEO) is the practice of enhancing a website to improve its visibility for relevant searches. The better visibility a site has, the more likely it is to attract attention and convert users into customers. SEO involves on-page tactics like keyword optimization, and off-page tactics like backlink building.

  3. WHAT DOES SEO STAND FOR? SEO stands for Search Engine Optimization. +24K WHY DO WE NEED SEO FOR BUSINESS? SEO is crucial for businesses because it helps increase website visibility, drives more traffic, builds +10K brand awareness, and ultimately leads to more sales and conversions. Effective SEO can also build trust and credibility among potential customers. +50K WHAT IS LOCAL SEO? Local SEO is the process of optimizing a website to rank better for a local audience. It focuses on improving visibility for searches in a specific geographic area and is critical for businesses that +19K operate on a local level, such as restaurants, shops, or service providers.

  4. +24K WHAT IS A SEARCH ENGINE? A search engine is a software system designed to carry out web searches, allowing users to find information on the internet. The most popular search engines are Google, Bing, and Yahoo. +10K CAN YOU NAME A FEW SEARCH ENGINES OTHER THAN GOOGLE? Yes, besides Google, some other search engines include Bing, Yahoo, +50K DuckDuckGo, and Baidu. WHAT DOES WWW STAND FOR? WWW stands for World Wide Web. +19K

  5. WHAT DO YOU KNOW ABOUT WEB CRAWLING? Web crawling is the process by which search engines systematically browse the internet to index web pages. This is done by a program called a web crawler or spider. +24K DO YOU KNOW ABOUT GOOGLEBOT? +10K Yes, Googlebot is the web crawling bot used by Google to collect information about websites and update the search engine's index. WHAT IS SEARCH ENGINE SUBMISSION? +50K Search engine submission is the process of submitting a website directly to a search engine to notify it of the site's existence. HTTPS +19K HTTPS stands for HyperText Transfer Protocol Secure, a protocol for secure communication over a computer network. Websites using HTTPS encrypt data to protect the privacy and integrity of the exchanged data.

  6. WHAT IS SERP? SERP stands for Search Engine Results Page. It's the page displayed by search engines in response to a query by a user. +24K CAN YOU EXPLAIN THE DIFFERENCE BETWEEN ORGANIC AND PAID RESULTS? Organic results are listings on search engine results pages that appear because of their relevance to +10K the search terms, whereas paid results are advertisements paid for by businesses to appear in specific search results. WHAT ARE ON-PAGE SEO AND OFF-PAGE SEO? +50K - On-Page SEO: Involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It includes elements like content quality, keywords, and HTML tags. - Off-Page SEO: Refers to actions taken outside of your website to impact your rankings within search engine results pages. It includes backlink building, social media marketing, and influencer outreach. +19K

  7. WHAT IS A DOMAIN NAME? A domain name is the address of your website that people type in the browser URL bar to visit your site. For example, www.example.com. +24K WHAT IS A URL? A URL (Uniform Resource Locator) is the address of a specific webpage or file on the internet. It usually +10K includes the protocol (http or https), the domain name, and the path to the resource. WHAT ARE SEO-FRIENDLY URLS? +50K SEO-friendly URLs are URLs that are designed to meet the needs of users and search engines. They are typically short, descriptive, and include keywords relevant to the page content. WHAT IS WEB HOSTING? +19K Web hosting is a service that allows individuals and organizations to post a website or web page onto the internet. A web host, or web hosting service provider, provides the technologies and services needed for the website to be viewed on the internet.

  8. WHAT IS DA? DA stands for Domain Authority, a metric created by Moz that predicts how well a website will rank on search engine results pages (SERPs). +24K EXPLAIN THE DIFFERENCE BETWEEN DA AND PA. Domain Authority (DA): Indicates the overall authority of your entire domain. +10K - Page Authority (PA): Measures the authority of a single web page. WHAT IS TLD? +50K TLD stands for Top-Level Domain, which is the last segment of a domain name, located after the last dot. For example, .com, .org, and .net. WHAT ARE SEO TOOLS? +19K SEO tools are software tools designed to provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.

  9. NAME SOME POPULAR SEO TOOLS. Some popular SEO tools include Google Analytics, Google Search Console, Moz, Ahrefs, SEMrush, and Yoast SEO. +24K KEYWORDS Keywords are the terms and phrases that people type into search engines to find what they're looking +10K for. In SEO, keywords are crucial as they help search engines understand the content and purpose of a webpage. +50K WHAT ARE WHITE-HAT SEO AND BLACK-HAT SEO? - White-Hat SEO: Refers to the use of optimization strategies, techniques, and tactics that focus on a human audience and follow search engine rules and policies. - Black-Hat SEO: Refers to a set of practices that are used to increase a site or page's rank in search +19K engines through means that violate the search engines' terms of service.

  10. TECHNICAL SEO CHECKLIST ON-PAGE SEO CHECKLIST - Optimize title tags and meta descriptions - Ensure mobile-friendliness - Improve site speed - Use header tags - Fix broken links - Optimize images with alt text - Implement SSL - Include internal linking - Optimize XML sitemap - Use SEO-friendly URLs 02 - WEBSITE - Use structured data markup - Create high-quality content OFF-PAGE SEO CHECKLIST 03 - SOCIAL MEDIA - Build high-quality backlinks - Engage in social media marketing - Utilize influencer outreach - Participate in online forums and communities - Create and share valuable content

  11. THANK YOU www.kiyado.com

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