SEO proposal | Kiyado Innovations LLP

1. SEO PROPOSAL www.kiyado.com

2. SEO ACTIVITIES On Page Content/ Pages Creation Technical Optimization & Using Metadata Sitemap Optimization Schema Creation & Updation Usability & Conversion Optimization Blog optimization Moblie SEO Optimization Analytics Search console Semantic content optimization

3. SEO ACTIVITIES In the ever-evolving realm of digital marketing, securing a prominent position in search engine results is paramount for any business aiming to expand its online footprint and reach its target audience effectively. At Kiyado, we specialize in crafting robust Search Engine Optimization (SEO) strategies tailored to enhance visibility, drive organic traffic, and achieve measurable results. Our approach blends cutting-edge techniques with a deep understanding of search engine algorithms, ensuring that your website not only ranks higher but also attracts quality traffic that converts. Through meticulous keyword research, content optimization, and technical SEO enhancements, we aim to position your business as a leader in its industry, fostering sustained growth and maximizing your online presence. This proposal outlines our comprehensive SEO services, designed to propel your business ahead of the competition and deliver tangible ROI. Together, let’s harness the power of SEO to elevate your digital presence and unlock new opportunities in the digital landscape.

4. ON-PAGE CONTENT / PAGES CREATION: Enhance existing content and create new pages strategically to target relevant keywords and improve user engagement. Focus on optimizing meta titles, descriptions, headings, and content structure to align with search intent and improve organic visibility. TECHNICAL OPTIMIZATION & USING METADATA: Conduct a thorough audit to address technical SEO issues such as crawlability, site speed, mobile-friendliness, and HTTPS security. Optimize metadata (titles, descriptions) for each page to enhance click-through rates (CTR) in search engine results pages (SERPs). SITEMAP OPTIMIZATION: Ensure XML sitemap is up-to-date and includes all relevant pages, making it easier for search engines to crawl and index your site’s content. Regularly submit and monitor sitemap status in search consoles to ensure efficient indexing.

5. SCHEMA CREATION & UPDATION: Implement structured data (schema markup) to enhance search engine understanding of your content and improve rich snippets in SERPs. Regularly update schema to reflect changes and additions on your website. USABILITY & CONVERSION OPTIMIZATION: Improve user experience (UX) by optimizing navigation, layout, and call-to-actions (CTAs) to increase conversions. Conduct A/B testing and heatmaps analysis to identify and refine high-impact usability improvements. BLOG OPTIMIZATION: Develop a content strategy for the blog that addresses user queries, industry trends, and targeted keywords. Optimize blog posts for SEO through keyword integration, internal linking, and compelling meta descriptions.

6. MOBILE SEO OPTIMIZATION: Ensure the website is fully optimized for mobile devices, including responsive design, fast loading times, and intuitive navigation. Implement mobile-specific SEO practices to improve visibility in mobile search results. ANALYTICS: Set up and configure Google Analytics to track key metrics such as traffic sources, user behavior, and conversions. Use data-driven insights to refine SEO strategies and measure the effectiveness of ongoing optimizations. SEARCH CONSOLE: Utilize Google Search Console to monitor website performance in search results, identify indexing issues, and receive alerts on critical issues. Regularly review search queries, impressions, and click-through rates to optimize content and improve SERP rankings

7. SEMANTIC CONTENT OPTIMIZATION Semantic content optimization involves strategically incorporating related keywords and entities to enhance content relevance and align with user intent. By clustering topics and utilizing natural language processing, we ensure that content comprehensively addresses user queries. This approach not only improves search engine visibility but also enhances user engagement and satisfaction. 1. Keyword Research: Identify primary and related keywords using tools for better alignment with user intent. 2. Topic Clustering: Group related content to strengthen topical authority and improve internal linking. 3. Natural Language Processing: Optimize content to answer user queries naturally and comprehensively. 4. Entity Optimization: Highlight relevant entities with structured data to enhance visibility. 5. Contextual Content Creation: Develop comprehensive guides and FAQs that cover diverse industry aspects. 6. Optimized Meta Tags: Write compelling meta titles and descriptions that provide context and encourage clicks. 7. User Engagement: Use multimedia and clear CTAs to enhance dwell time and reduce bounce rates. 8. Continuous Monitoring: Adapt strategies based on performance metrics and algorithm updates.

8. OFF-PAGE SEO & LINK BUILDING Off-page SEO and link building are essential strategies for improving a website's authority and search engine rankings: 1. Off-Page SEO: This involves activities conducted outside your website to improve its reputation and credibility. Strategies include building backlinks from reputable sites, social media engagement, and online mentions to boost your site's authority in search engines. 2. Link Building: A core component of off-page SEO, link building focuses on acquiring high-quality backlinks from other websites. This helps to increase your site's authority and visibility in search engine results, as search engines consider backlinks as votes of confidence from other sites. 3. Importance: Effective off-page SEO and link building not only enhance your site's authority but also drive organic traffic and improve search engine rankings over time, contributing to sustained online success and visibility.

9. KEY FACTORS OF OFF-PAGE SEO Backlinks: Acquiring quality backlinks from reputable and relevant websites. Social Media Engagement: Increasing brand visibility and driving traffic through active participation on social platforms. Online Mentions: Building brand authority through mentions and citations on other websites. Guest Blogging: Publishing content on external sites to build backlinks and authority. Influencer Outreach: Collaborating with industry influencers to promote your brand and gain backlinks. Forum Participation: Engaging in forums and online communities related to your industry to establish authority and build links. Local SEO: Optimizing for local search by getting listed in local directories and obtaining local backlinks. Content Marketing: Creating valuable content that naturally attracts backlinks and social shares. Press Releases: Issuing press releases to gain media coverage and backlinks. Link Reclamation: Monitoring and reclaiming broken or lost backlinks to maintain link equity.

10. DIFFERENT TYPES OF SUBMISSION -OFF-PAGE SEO Directory Submission: Submitting your website URL and details to online directories to gain backlinks and improve visibility. Social Bookmarking: Sharing and bookmarking your web pages on social bookmarking sites to increase visibility and drive traffic. Article Submission: Publishing articles on article directories with a link back to your site to improve authority and traffic. Press Release Submission: Distributing press releases to various PR distribution sites to gain media coverage and backlinks. Forum Submission: Participating in forums relevant to your industry, contributing valuable insights, and including links in your signature or posts. Blog Commenting: Commenting on blog posts with insightful comments and including a link back to your site to build relationships and gain backlinks. Video Submission: Creating and submitting videos to video sharing platforms like YouTube with a link back to your site to improve visibility and engagement. Document Sharing: Sharing documents such as PDFs, slideshows, or eBooks on document sharing sites to gain visibility and backlinks. Image Sharing: Sharing images on image sharing sites or social media platforms with optimized descriptions and links back to your site to increase visibility and traffic.

11. INTERNAL & EXTERNAL BLOG -PLATFORM Internal Blog Platform: - We recommend integrating an internal blog directly into your website's domain using a robust content management system (CMS) such as WordPress. This platform will serve as a central hub for publishing relevant, SEO-optimized content related to your business or industry. The internal blog will enhance on-site SEO by regularly updating your website with fresh, informative content. This strategy not only attracts organic traffic but also supports internal linking efforts, thereby boosting the authority of key pages and improving overall search engine rankings. External Blog Platform: In addition to the internal blog, we propose leveraging external blog platforms such as Medium, Blogger, and industry-specific blogs for content distribution and guest posting opportunities. - External blogs will help broaden your online presence by tapping into new audiences and gaining valuable backlinks from authoritative sites. Guest blogging initiatives will enable you to contribute valuable content to external platforms, driving traffic back to your website and enhancing its authority in search engine results. By implementing both internal and external blog platforms, we aim to strengthen your SEO strategy, increase online visibility, and drive sustainable growth for your business.

12. INTERNAL & EXTERNAL BLOG -PLATFORM Internal Blog Platform: - We recommend integrating an internal blog directly into your website's domain using a robust content management system (CMS) such as WordPress. This platform will serve as a central hub for publishing relevant, SEO-optimized content related to your business or industry. The internal blog will enhance on-site SEO by regularly updating your website with fresh, informative content. This strategy not only attracts organic traffic but also supports internal linking efforts, thereby boosting the authority of key pages and improving overall search engine rankings. External Blog Platform: In addition to the internal blog, we propose leveraging external blog platforms such as Medium, Blogger, and industry-specific blogs for content distribution and guest posting opportunities. - External blogs will help broaden your online presence by tapping into new audiences and gaining valuable backlinks from authoritative sites. Guest blogging initiatives will enable you to contribute valuable content to external platforms, driving traffic back to your website and enhancing its authority in search engine results. By implementing both internal and external blog platforms, we aim to strengthen your SEO strategy, increase online visibility, and drive sustainable growth for your business.

13. PREFFERED KEYWORD AND RANKING DURATION Preferred Keywords: Identify primary and secondary keywords aligned with business goals. Prioritize keywords based on relevance, search volume, and competition. Focus on keywords that best represent your brand offerings and target audience. Ranking Duration: SEO is an ongoing process requiring consistent effort. Initial improvements visible within a few months. Significant ranking improvements typically require 6 to 12 months. Timeline varies based on keyword competition and current website authority. Goal to steadily increase rankings through strategic optimization and monitoring.

14. OUR REQUIREMENTS Website &Blog and access Analytics and search console access Email and phone number OUT OF SCOPE Website Design Changes Creating new pages on the site Making any themes changes in the site Social media postings

15. THANK YOU www.kiyado.com