SEO & PPC Proposal by Triplle SEO Team iDeaClassic Co., Ltd .

1. SEO & PPC Proposal by Triplle SEO Team iDeaClassic Co., Ltd.

2. Content • Your Goal • Your Gain • How svensonhaircenter.com is doing on Google. • Our SEO process • Our Pay-Per-Click Process • SEO keywords prososal • Our Packages & Prices • Why Choose Us • Our Profile

3. 1. Your Goal

4. There are 2 types of web visitor I’m here to buy. We’re just looking. Come & Buy Come & Go ‘Come & Go’ type is not enough if you want more customers.

5. This type of traffic is everywhere, usual ad channels will do just fine Come & Go Come & Go Come & Go Come & Go Come & Go Come & Go As for many SEM firms in Thailand, this is ‘as good as it gets’

6. Great SEM campaign will both provide quality traffic & increase conversion. Svensonhaircenter Landing Page Optimized! Come & Buy Come & Buy Come & Buy Come & Go Come & Go Come & Go Come & Go Come & Go We increase your CTR% & conversion rate% give you more customers

7. This is what you need, “Show-me-the-Money” Traffic I really like your service. I’m losing my hair! I need professional help! I’ve heard Svenson is great! Come & Buy Come & Buy Come & Buy And we know just how to bring them to you...

8. SEO Organic result is where you FIND LOTS OF QUALITY TRAFFIC… 20% chance of clicks PPC Paid Search Result (PPC) 20% clicks Come & Go 80% chance of clicks QUALITY TRAFFIC! SEO Organic Result 80% clicks Come & Buy Come & Buy Come & Buy

9. SEO = highest ROI% compared to the other online ad channels. Discovered by: Shirt.com & Consult.com and countless other sites.

10. Now, to get those high quality traffic from Google, you need to…

11. Apply Both or just SEO, the only methods at their best advantages PPC in Use SEO in Use VS.

12. 2. Your gain

13. Just 1st year we will bring you… 5x increase in online & google visibility 3x+ long term quality traffic increase More of Me! 2x + register member increase Come & Buy Gain useful SEM inside & user behavior data from our research 10X Increase in your web site content & structure quality 1 Year of great support FIN START 1 year 6 month 1 month

14. We will double your passive traffic in 6 months using SEO alone. 200k visits/ month* 100k visits/ month* High potential free traffic growth for SEO 1 year 6 month 1 month START END With the right technique, SEO growth should remain increasing even after campaign stops… Take that, PPC! *example estimated traffic prediction

15. SEO will deliver PPC will deliver We will help to make sure that your money is well spent.

16. Optimized web pages for both User & Google friendliness Keyword & marketing insights data of your competitors Get 10-20 keywords ranked top 5 on Google in realistic time frame Increase your web site traffic at least 2x in 5-6 months Web content insights, guideline of web content to get die-hard traffic Help improve your site conversion rate%, set any goal you wish for Social network campaign integration with our SEO service Free online marketing & SEO training Fast response support time both phone and email Monthly SEO performance & traffic analysis report As for other unmentioned requirements, please let us know Our SEO service more detailed

17. Our PPC service more detailed Setting up your campaign until everything runs smoothly Keyword & marketing insights data of your competitors We always update, utilize new AdWords features Get free high conversion text ad creations as many as you need Get the best keywords to get high quality traffic to your site Campaign monitoring for higher conversion and lower CPC cost High Google quality score landing page optimization Fast response support time both phone and email Free SEM training Monthly performance & conversion analysis report

18. And now, the painful truth…

19. 3. How svensonhaircenter.com is doing on Google

20. ‘Hair Loss’ is BIG, therefore, highly competitive These are your 3 toughest online competitors: **Rank Score = Calculated using our top 10 keyword proposal average score *Rank top 100 = how many keywords ranked within top 100 rank on Google.co.th

21. Search Fact Where can get the best hair loss tips? I need to find info about hair loss institutes in Thailand? How much to pay to get professional help for hair loss? 2,000 - 3,000 of Thai people are asking these questions to Google everyday svensonhaircenter.com is ranked page 2 on Google.co.th for only one keyword out of 10.

22. Ranking comparison with your competitor in targeted terms Only one generic term ranked on Google.co.th While competitors outranked you by most target terms.

23. Thailand Search Volume on Google.co.th - Statistics 2012 There are about 3,000 people, searching for the word “How to cure hair loss” on Google every month. At about at least 300 people are looking for hair loss institutes on Google every month. And more than 40,000 times last month, people search about hair loss on Google. BUT, Instead of finding you..... They find & more of your competitors, Ouch!

24. True! Your competitor did some SEO works. BUT you can do better. You’ve been giving away potential customers for far too long. STOP IT NOW! Get Your Traffic Back. Start Convert Them to Your Customers!

25. Now you might be thinking.. Hiring any SEO/PPC service will stop this. 1. PPC needs budget & know-how to gain cheap, quality traffic daily. 2. 99% of SEO services in Thailand care only one thing….RANKING And the word ’Conversion’ is still a long way to go for most. It won’t. Why?

26. Remember! It’s about quality, not quantity of worthless traffic Remember Me? Mr. Quality Traffic Total Traffic from SEO or PPC Come & Buy How many actually click and buy? How many left your site? Why?

27. Not to mention countless of issues like.. • Traffic KPI, if after ranked, nobody clicks to your site, what then? • What if people come to your site but you can hardly convert, what then? • Making your site more user-friendly, result in more conversion? • Carefully selecting the best & high conversion keywords for you? • What about PPC integration with SEO, they need to be linked. • Choosing the right content, URL & landing page for your ads? • Poorly structured SEO campaign can drive people to wrong page too. • We’re sure these won’t be the last issues to solve and whatever that is, • our SEM service team is here to help you.

28. 4. Our SEO Process

29. Estimated SEM (SEO + PPC) Timeline JUN JUL AUG DEC NOV JAN FEB MAR APR MAY SEP OCT Research & Plan On-Page –Implementation Conversion Optimization & Evaluation Off-Page SEO - Link Building, Traffic Monitoring, Maintenance & Reporting Planning PPC Baseline 1 month Ads New ad text creations & Testing PPC Ads launch & management (time length depends on budget setting) 1st Performance report 1st SEO & PPC Baseline Report SEO ROI Check & Evaluation

30. 2nd Month 1st Month is for Planning 2nd Month 3rd Month 3rd Month 4th Month

31. Our thought on our SEO process The foundation of SEO campaign, get this process wrong, the whole campaign is useless. The secret of ranking is right here. We keep our enemy closer. Technical issues and conversion optimization are fun. Signing up process should be super simple. We use only ethical techniques. No risking your brand reputation by cheating Google. Content is the backbone of any successful web site. Luckily, we are professional writers too. No other agency goes beyond our transparency We only report the truth.

32. Our Conversion Optimization Experience Un-optimized web site to convert traffic to customers only 5%-10% of total visitors. Fully optimized web site, can convert from 30%-50%

33. 5. Pay-Per-Click (AdWords) Process

34. “hair loss” PPC Ads found on Google.co.th Mislead Title, LOL! Who ‘d want to prove if baldness is real? Title translate: “Baldness Provable” While it should be “Grow Hair, Possible” Good description Your DESCRIPTION needs optimization 1. wasteful spacing 2. unclear phrase used 3. wasteful message 4. Lack of Call-to-Action word Waste of Title Space

35. A Succesful PPC campaign setup

36. Our PPC Keyword Finding Process Keywords are the searches on Google you wish to have trigger your ads. Start any new account by brainstorming as many keyword ideas as possible. Use product spec sheets, marketing materials, different view points and the Google Keyword Tool to help you think.

37. Refining Keywords Irrelevant Delete (check performance), add as negative and Filter out irrelevant searches Too general Add negatives, change match type, make it more specific Too specific Add more general variations

38. Grouping Keywords

39. We provide professional ad writers 20% MarieFrance Promotion You Think Getting Slim Cost a Fortune? Think Again After Click. www.svensonhair.com I Weighted 120 Kilograms No more, Now I weight 75 km Want to know my secrets? Click. www.svensonhair.com We also test different ad text variations with different landing pages • Which landing page is being used? • Does all traffic lead to the homepage? • Are there specific pages that offer more information on the product/ service?

40. We benchmark and utilize Analytics data to improve campaign upon.

41. 6. SEO Keyword Proposal

42. Top 10 Demanding keywords for svensonhaircenter.com

43. 7. The Price

44. Our lowest price on the planet **if more then one web sites, our SEO price is negotiable *We set up, optimize and monitor your PPC campaign for 14,000฿ per month. No hidden fees - No PPC budget spending charge.

45. 8. Why us

46. There’re plenty of good reasons… 1. We are user-friendly, super fast and easy to work with. 2. We are good at content, the most crucial but rare to find in agencies. 3. We are well known in local industry for sem tools expertise. 4. We do NOT risking your name just to cheat Google. We don’t do link farm like others. 5. It’s not just RANKING to us, but helping you get succeed too. 6. We always listen.

47. 9. About

48. Our profiles Triplle is under iDeaClassic Co., Ltd. Many years, we worked for worldwide corporate SEM firms and recently started our own company in believing that SEM service could be much more fun, improved with innovative and customer caring. We are a team of 8 specialists, who breath in and out SEM. We have optimized and increased over 30 brand sites’ performance for the last 5 years. Our team includes technical people as well as online marketing who’re great with content. Content is our advantage. We believe content is the heart and soul of any SEM campaign. Meet the heads of team Some of Our Works Shaun Ricodel Client Support Manager Joe Anucha SEM Manager Bird Trongwit Head of PPC

49. We educate people in our spare time • We published over a dozen of ‘Digital Marketing’ Books since the year 2004 • We taught over 1,000s of people on how to do better on Google with their big and small web sites. • See all my books at: se-ed.com under author name: อนุชา ลีวรกุล

50. Contact Us Visit our site: triplle.com Our Thai blog: seodml.com Tel: 089 202 9666 Cient service manager: shaun@seodml.com We are greatful for your time, thank you so much.