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How To Make The Best Of The Digital Sun Shining On The Travel Industry

<br>Digital transformation in travel industry has become a necessity as consumersu2019 demands shift from great product or service to a great experience. Check out this PPT on how QA can help the industry to derive the best from their digital transformation journey.

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How To Make The Best Of The Digital Sun Shining On The Travel Industry

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  1. How To Make The Best Of The Digital Sun Shining On The Travel Industry

  2. How To Make The Best Of The Digital Sun Shining On The Travel Industry As per a recent eMarketer report, digital travel sales will rise up to an estimated USD 855 Billion by 2021. The World Economic Forum’s Digital Transformation Initiative also released a report in which it stated that over the next decade, digitalization of travel industry is expected to create up to USD 305 Billion of value for the industry through increased profitability. At the same time, this digitalization will cause migration of an estimated USD 100 Billion of value from traditional to new competitors. This data clearly indicates a fruitful future for the travel industry which has been a front runner in the digital race, disrupting the way we commute today. When we talk about the disruption of travel industry, its impact extends to both inter- and intra- transportation among states and countries. Today, customers have the facility of on-app hail cab services, online trip planning services, web-based ticketing and check-in services, online hotel booking, and what not. Technology dovetails into the travel industry The dramatic shift from an agency-dependent tour planning and booking system to self-managed, online-planned trip has one significant driver that is navigating the industry’s digital transformation journey – the change in product/service-based offering to experience-based offerings. This change in mindset has been among both consumers as well as service providers. Edmund Tan, Director of Quality Assurance & Support at gategroup, emphasized on this transition in a recent podcast on QA Technology in Hospitality. He pointed out that the increased focus on customer experience has resulted in new industry trends – onboard connectivity, interconnected IoT devices, Big Data, and AR & VR.

  3. How To Make The Best Of The Digital Sun Shining On The Travel Industry Airlines are investing heavily for providing onboard connectivity to the passengers, thus, opening wide avenues for retail and commercial opportunities. Big data, which has been in the spotlight since quite some time, is becoming an ongoing trend for the travel and tourism sector. The industry players are utilizing data gathered from the interconnected IoT devices to derive valuable insights from a predictive analysis standpoint. By combining VR and AR technology, the traveling service providers are trying to deliver a better customer experience to their users. Also read: Can Quality Engineering Really Make an Aircraft Crash Proof? The age of hyper-personalization Digitalization is not only about an omnichannel presence or an online ticket-booking system. It is about guaranteeing a truly holistic experience to the traveler with the help of digital channels. The digital travel sales surged by 10.4% in the last year, reaching USD 694.41 Billion. 82% of the total bookings in the last year happened through websites or mobile applications. This increase can be logically attributed to the fact that travelers today demand convenience and value a seamless experience. Another survey reported that 48% of the American smartphone users find it easier to research, book, and plan an entire trip on their mobile device. Additionally, 90% of the travelers expect a personalized experience when they book their trip. In order to facilitate this, most passengers are comfortable with travel-fulfillment sites tracking and recording their activities.

  4. How To Make The Best Of The Digital Sun Shining On The Travel Industry The advancements in the digital scenario have fueled the customers’ desires for a hyper-personalized experience. While the introduction of technologies such as cognitive computing, predictive analytics, real-time connectivity, and AR & VR, these desires seem justified. However, a mere digital app and a website is not sufficient to satisfactorily meet the expectations. As digital transformation is less about technology and more about people involved, some challenges regarding the implementation may present themselves on the journey: Read Full Blog at: https://www.cigniti.com/blog/digital-transformation-travel-qa-qe/

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