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About Mobisoft

Push Mail Service. IM Service - (MSN, YM, SKYPE, ICQ etc) Community ... user intuitiveness to

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About Mobisoft

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    Redefining Mobile Entertainment 1 “Next Generation Applications and Services for Creating Broadband Demand” 6th ASSOCHAM GLOBAL TELECOM SUMMIT - 2010 “Bharat 2010-2020: Dawn of Digital Decade” 23rd & 24th July, 2010 Hotel Shangri La, New Delhi 2

    Slide 3:About Mobisoft

    Mobisoft is a world class enabler in the Telecom VAS domain With a series of Highly innovative Feature rich Revenue generating services and platforms Help carriers and operators globally enrich their VAS offerings Powerful technological solutions Innovative VAS applications 3

    Slide 4:Introducing MegaSIM

    The Next Generation Mobile Application…..

    5 The Challenge - Operator … Get by the “opt-in” guidelines for promotions Subscriber Communication on new services Recall on existing services Service Discovery Channels Brand positioning Service introduction to new customers Easy navigation on menu tree Graphically exciting user interface Seamless across multiple devices Delivery of the service client Language support

    Slide 6:Cumbersome service discovery Small Mobile Screen compared to PC Remembering short codes, kewords, wap sites, keying in URLs Multiple client applications for different services

    The Challenge - Subscriber … The answer is MegaSIM….. 6

    Single Window Access to all VAS Services 7 MegaSIM - The future of VAS 2G / 2.5G and 3G Significant contributor to internet and broadband demand Mobile content downloads Music, Imagery, Videos, Games, Applications etc. Full song downloads - 3G Full Video downloads - 3G Video / Music steaming – 3G Push Mail Service IM Service - (MSN, YM, SKYPE, ICQ etc) Community sites Multiplayer on-line gaming – 3G Full movies downloads – 3G 8 MegaSIM Drives Internet Usage 9 How we do it …..? Address all possible service access channels : On Device pre-loaded client Pre-loading on the core device OS Simplifying service access Core device service bearer controls OTA downloads over GPRS / EDGE / 3G J2me, Symbian and BREW Wide range of compatible devices Distribution over memory cards Carrier independent services Preloaded Content Content DRM management on memory card – device DRM independent Selective content purchase – re-distribution capabilities over blue tooth The SIM card is the only bearer left out Telco proprietary 10 The Device Pyramid… GPRS enabled SIMs : about 20 – 25% - growing Active are about 8 – 10%- growing OTA enabled GPRS enabled devices : about 50 % as on date - growing Memory card enabled devices : most GPRS enabled devices SD Card compatible SIM card enabled : 100% of the base DSTK / STK Menu enabled 11 Core Capabilities on the MegaSIM Graphics Exciting / Customized Menu Ease in navigation Customised per Telco / Device Search Updates Remotely managed Version control / auto update Over SMS / GPRS Services All Bearers –SMS/WAP/IVR/CRBT/USSD Manage service access through the client Advertising Text and Graphics Video for 3G services Devices Basic to the most advanced A complete package !!! 12 Mega SIM Advantages A customized client application Full service discovery menu into a single discovery interface Drill down menu for a detailed offering Incorporates all service access bearers into a single client Updates to discovery menu over SMS / GPRS Auto “Wake up” capability over an SMS Single “Hot key” access directly to the client Symbian / Java / Customised OS – supports a wide range of devices Coupled with the memory card , brings in a large content library access of videos/ music / games and applications Exciting graphics stimulates user intuitiveness to “try” out the services Can be delivered as an pre-embedded On Device Portal or as preload on the SD card with content or as OTA download 13 More to it …. Advertisement support – cached or remotely served Brings in SMS or GPRS service search capability Dynamic service access links - can be updated anytime Audio / Video player can be inbuilt into the application – unified service access on all devices Auto install on download / SD card insertion – selected devices SMS / USSD service access is from within the application. Can be a pre-load on the mobile device or the SIM itself A gateway to the future! 14 Bringing all service bearers onto a common discovery UI Exciting Graphics Intuitive for the user MegaSIM – a Walk Through.. Aircel India – My Aircel…… Already live since Sept 2009 Upgrades coming in soon 15 Virgin Mobile, India …… 16 Telenor Global.…… 17 Idea Cellular India …… 18 Our Own !!!! 19 20 Thank You!! Rakesh Gulati Mobisoft Telesolutions Pvt. Ltd., E46/8, Okhla Industrial Area II New Delhi 110 020 INDIA http://www.phoneytunes.com Email : rakesh@phoneytunes.com
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