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Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them.<br><br>So, how is digital marketing different from traditional marketing?<br><br>The traditional manner of marketing involved businesses to advertise their products or services on print media, radio and television commercials, business cards, bill boards, and in many other similar ways where Internet or social media websites were not employed for advertising. Traditional marketing policies had limited customer reachability and scope of driving customersu2019 buying behavior.
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MobisoftInfoTelecommunication Limited Office no: 303, B Wing, 3rd Floor, Shiv Chamber, Next to MTNL, Opp. Axis Bank Sector 11, CBD Belapur, Navi Mumbai, Maharashtra 400614
Overview We are one of the India’s leading diversified Information Technology Services, consulting and Business Solutions Group. Offering a large range of products and services spanning across all industry segments. We started our operation with Bulk SMS services in 2009 but with the ever-changing technology landscape and the evolving pattern of marketing, later expanded ourselves into Software Development, Digital Marketing, SEO Services & E-mail Marketing. Why Chooseus? Our services are designed to reduce the gap between you and the height of success you wish to achieve. We revamp the scenario of digital presence by implementing our expertise of digital marketing to ensure you garner the maximum visibility & publicity for your business. Our specialized digital team are very well acquainted with the strategies and channels that can elevate your popularity and top notch your clients.
What Is Digital Marketing ? Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Why are people going online? • For information on a new product, service or location • If they have a question • If they are looking for help • If they want more information on certain individuals or organizations • Business contacts • General information (maybe about you…) • New employees • Available jobs • Etc. • With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. This also includes small businesses that wants to trade online and make a name for themselves on the web.
What does digital marketing consist of? Key components: • Benefits of digital marketing • What does digital marketing consist of • SEO • PPC • SMM • Content writing • Digital Marketing Roles and Responsibilities
OBJECTIVE • Reach the right audience • Engage with your audience • Motivate your audience to take your action • Maximize return on investment(ROI)
WHAT IS SEO? Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
PPC(PAY PER CLICK) What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically
Google Ads • Google Ads is Google's online advertising program. • Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
Google Ads-Campaign Types • Your ad campaign has its own budget and settings that determine where your ads appear. • We can create a project based on the client requirement for the project
WHAT IS SMM? Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
ADVANTAGE OF SMM • Increased Brand Awareness • More Inbound Traffic • Improved Search Engine Rankings • Higher Conversion Rates • Better Customer Satisfaction • Improved Brand Loyalty • More Brand Authority
CONTENT WRITING A website content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires a different type and level of content.
DIGITAL MARKETING AREAS • SEO (Search Engine Optimization) • SMO (Social Media Optimization) • SEM (Search Engine Marketing) • SMM(Social Media Marketing)
Benefits of Online Marketing • High return on investment (ROI) through Online Marketing. • Target only most interesting audience, pay only • You can start without spending with small amount. • Advertising your products on specific hours, time or day bases. • Fully Controlled as per your location, budget and time.
Digital Marketing Roles and Responsibilities • Develop and manage digital marketing campaigns • Manage organization’s website • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc. • Track the website traffic flow and provide internal reports regularly • Identify new digital marketing trends and ensure that the brand is in front of the industry developments. • Work on SEO of the website pages. • Edit and post content, videos, podcasts, and audio content on online sites. • Promote company’s product and services in the digital space. • Execute social media efforts to improve KPIs, likes, shares, tweets, etc. • Creating and executing SMS, and email-based marketing campaigns. • Develop, implement, and manage marketing campaigns that promote the products and services of a company. • Enhance brand awareness in the digital space. • Drive website traffic and acquire leads.
Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools. • Conduct on-site and off-site analysis of clients in various industries. • Compile performances report using Google Analytics program. • Keep attention to the updates of Google’s Algorithm. • Contribute to the company’s blog for on-page and off-page optimization. • Conduct keyword research according to the latest keyword research strategies. • Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules. • Promote the brand’s products and services on various social media channels. • Build social media marketing strategy and execute it through competitive and audience research. • Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap. • Optimize the marketing conversion paths.
Optimize lead-to-customer conversion rate. • Managing and optimizing CTAs, landing pages, and the lead generation forms. • Increase qualified marketing leads and conversion rates for the sales team. • Track, report, and analyze website analytics, and PPC campaigns. • Optimize the landing pages of paid search engine marketing campaigns. • Research and analyze advertising links of the competitors. • Manage the expense and budget of campaigns, and estimate monthly costs. • In-depth website analysis. • Propose new and improved ideas on inbound marketing campaigns. • Measure and optimize on a regular basis to drive traffic, engagement, and leads.
