Two Backlink Building Techniques That a Digital Marketing Agency Can Use to Boost Your Website’s SEO

1. July 14, 2017 Two Backlink Building Techniques That a Digital Marketing Agency Can Use to Boost Your Website’s SEO You can’t just sit on your hands doing nothing and expect your website to rank well in Google. The old adage, “build it and they will come,” is not relevant in today’s online world. Not only do you need to build great content or offer great products and services (or both), but you also need to work hard to get people to your website in the first place. There is just too much online competition out there, and you’re not going to show up on anyone’s radar without marketing yourself. Page | 1

2. Since backlinks are crucial in getting your website ranked on Google or any other search engine, you want to get as many quality links from other websites pointing to yours as you can. Here are two backlink building techniques that you should focus on. Broken Link Building The idea behind broken link building is to find websites or blogs that fall within your particular industry and then scour them to find any links pointing to 404 error pages or websites that simply do not exist. There are many different ways to find broken link opportunities, but one of the quickest ways is to identify keywords relevant to your website’s niche and find resource pages that link to related types of content. You will then need to scour through the links there until you find one, or more, that is a dead link. You can also use different tools, such as Screaming Frog’s broken link finder to find broken links or have a digital marketing agency find them for you. Once you have found a dead link, shoot an email out to whoever runs the website. Let them know they have a broken link, and suggest that they replace it with a link to your content instead of removing the link altogether. Answer Questions on Quora or Yahoo Answers Quora and Yahoo Answers are both places that many people go to find answers to questions they have. They are also great places from which to build some backlinks. The way to build backlinks from these two places is to sign up and create a profile and then search for questions that are related to the industry in which you do business. When you do find a question you can answer, be sure to offer a thorough answer that really helps the person who is asking it. You can then link to your piece of content, product, or service that can further help them with their query. You can also create an entire blog post that answers a question, ahead of time, and then use it for your link. Just be sure that you don’t overdo it and offer short useless answers and then a link to your site. It will be extremely obvious at this point that you are spamming for backlinks and will reflect poorly on your business. If you are a business with a website and are looking to improve your SEO to rank better in Google and other search engines, you should consider following these two useful backlink techniques. They can make a real difference over time. Page | 2

3. About Drive Traffic Media: At Drive Traffic Media, our experienced, savvy, and always prepared digital marketing team has helped countless websites lift their Google ranking and improve their traffic. Our SEO experts are second to none, and we always put our customers first so that they reach as many of their website goals as possible. Sources: The Broken Link Building Bible, Moz.com 4 Uncommon and Powerful Link Building Techniques, Shoutmeloud.com Page | 3