Brave and innovative marketing solutions By Dubrovin Aleksandr

1. BRAVE AND INNOVATIVE MARKETING SOLUTIONS ALEKSANDR DUBROVIN Today PNK group is the only developer of industrial real estate in Russia, which possesses four plants for the production of basic structural elements and 42 industrial parks; another seven sites are being prepared for launch. The company provides a full cycle of turnkey industrial projects on client land and PNK industrial parks. The annual construction volume is more than 1 million square meters. And many of these impressive results were influenced by the extraordinary abilities and high competence of a famous marketing expert - Aleksandr Dubrovin.

2. Today PNK group is the only developer of industrial real estate in Russia, which possesses four plants for the production of basic structural elements and 42 industrial parks; another seven sites are being prepared for launch. The company provides a full cycle of turnkey industrial projects on client land and PNK industrial parks. The annual construction volume is more than 1 million square meters. And many of these impressive results were influenced by the extraordinary abilities and high competence of a famous marketing expert - Aleksandr Dubrovin. During his career, he demonstrated his professionalism at the highest level and was actively involved in several national and international projects, which were revolutionary then. He was the first to introduce viral marketing to promote industrial real estate, becoming one of the innovators in real estate marketing. Dubrovin Aleksandr has successfully created new brands, products, and market niches that have attracted many new loyal consumers. Bringing in famous European movie stars, who are already symbols of cool and stylish characters, has been an effective way to get viewers interested from the start. This is especially important for YouTube ads, where the first 5 seconds are extremely important to keep the viewer from missing it by skipping out on a "quickie." In addition, for the viewing of the ad spot to be counted by the platform algorithm, the user must have watched at least 30% of the duration of the video. To retain the viewer's attention, creating dynamic content with active action was necessary throughout the video.

3. Consequently, various stunts were developed, such as a scene in which a car collides with a column to demonstrate the stability of the frame and a scene with a helicopter landing on a new roof to show that it can withstand large amounts of snow. In addition, it was necessary to take into account that both videos had to make a strong impression on two different audiences, which made the task even more difficult. Commercial real estate marketing specialist Aleksandr Dubrovin focused on the company's potential clients, which are only 2,000 organizations across the country capable of ordering large projects. When the management of these companies is familiar with and loyal to the developer's brand, they will invite the company to participate in the construction tender. In addition, it is quite difficult for developers in Russia to deal with the change of assignment of land plots, obtaining building permits, and approvals of communications at all levels of authority. Brand awareness in this respect opens doors that were previously closed. Companies with a well-known and recognizable brand in the image of a reliable builder of new- generation buildings are rarely rejected because such companies evoke trust. Finding and establishing loyalty with partners, suppliers, and contractors becomes much easier if they are familiar with the brand. Sometimes mentioning a company's name helps you get what you need, bypassing long lines. This also applies to current and potential employees. The company has several thousand employees, and this advertising campaign gave them pride in their work. It has also made it easier for the HR department to attract highly qualified professionals. The effect of watching our commercials exceeded all expectations of marketing innovator Aleksandr Dubrovin. We attracted the attention of the media and the blogosphere, which allowed us to receive requests for comments on major industry events. This has been the basis for creating rating PR activities over the years. The first commercial, only 100 seconds long, called "Extreme PNK Excursion," with the participation of "Taxi" franchise star Luc Besson caused a real furor in Russia. In just seven months, this video on the YouTube platform has collected more than 14 million views and became one of the ten most popular promotional videos in Russia in 2017. But a year after releasing the second part of "Extreme PNK Excursion" with Jean Renault in the title role, a new record was set - the video was viewed more than 16 million times. dubrovinaleksandr.wordpress.com