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This edition features a handful of business Asia's Most Trusted Business Consultants to Follow that are at the forefront of leading us into a digital future<br>
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January 2024 | theeducationview.com Vol. 01 Issue-01 THE VIEW Center for Excellence Asia's Most Trusted Business Consultants toFollow Step-by-Step Guide How to Become a Business Consultant Founder, Revstar Pte. Ltd. Katja Ruethemann Transforming Hospitality with Innovative Business Consulting
THE VIEW Center for Excellence Volume - 01 Issue - 1 Editor-in-Chief Mary D'souza JANUARY 2024 sales@theeducationview.com Senior Writer Maria Christopher Contributing Writer Anish David We are also Available on Office Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Art & Design Head and Visualiser David King Co-designer Pau Belin Phone - (614)-602-1754 Email - info@theeducationview.com Subscription - theeducationview.com Follow us on Senior Manager of Sales Kevin Foster Sales BDE Sherin Jones, Eliza Brown The Education View is published by Insights Success Media LLC. Copyright © 2024 Insights Success Media LLC, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success Media LLC. educationviewmagazine educationview2 The Education View Technical Head Jacob B. Technical Consultants David, Robert educationviewmagazine Digital Marketing Manager Alina Sege SME-SMO Executive Mark Clain Circulation Manager Eric Smith
Letter from the Editor L Leaders Steering Success Steering Success in Asia Business B To achieve these objectives, business consultants conduct a thorough analysis of the client's current business processes, identifying areas for improvement. They then provide strategic advice, offering clients practical solutions to their challenges and helping them implement them. In our latest edition, "Asia's Most Trusted Business Consultants to Follow," The Education Viewsheds light onprofessionals who consistently demonstrate exceptional insight and integrity in steering businesses toward success. This curated list showcases individuals renowned for their innovative strategies, insightful perspectives, and unwavering commitment to client satisfaction. From advising startups to guiding established enterprises, these consultants have left an indelible mark on the Asian business ecosystem. The invaluable contributions of these remarkable personalities spanning various industries have proven to be a treasure trove of knowledge for business owners and executives. This esteemed compilation acknowledges and honors the consultants' instrumental role in fostering sustainable business practices and driving regional economic growth. Their wealth of expertise and experience is a testament to their unwavering commitment to excellence and their profound impact on the business landscape. usiness consultants are highly skilled professionals who provide organizations with expert advice and guidance. They bring years of experience and knowledge, helping clients identify and solve complex business issues, improve operational efficiency, and achieve their strategic objectives. We hope that the narratives presented in this edition will guide you in exploring the invaluable expertise of highly skilled and accomplished consultants who have mastered the art of market entry, strategic planning, and organizational transformation. Their journeys and experiences are an unparalleled source of inspiration for entrepreneurs and business owners striving to achieve unprecedented success. Discover their best practices, learn from their insights, and unlock the potential to elevate your business endeavors to the next level. Have an engaging read! The function of education is to teach one to think intensively and to think critically. T H E - Anish David - Martin Luther King Jr.
Katja Ruethemann Transforming Hospitality with Innovative Business Consulting Cover Story 08 Contents Table of
Special 16 Prithvi Profiles 20 Shergill Salma Driving Growth through People-centric Solutions Al Zeairy Navigating the World of Business Operations Empowering Organizations for Success Hanane Dr 30 Benkhallouk Profile Responsibilities and Characteristics 26 Articles What Does an Effective Business Consultant Do? 36 Step-by-Step Guide How to Become a Business Consultant
Ruethemann Katja Transforming Hospitality with Innovative Business Consulting Ruethemann By incorpora?ng technology at every stage, we streamline opera?ons, improve efficiency, and deliver enhanced solu?ons to our clients in the ever-evolving hospitality industry.
Ruethemann s the business Revstar, a leading of revolutionizing how Ruethemann, who has Europe and Asia, Revstar journey began in up from roles like for revenue management, under Minor International. A ?irms continues to rise. proven methodologies that and achieve sustainable businesses can stay ahead landscape becomes These ?irms offer enable organizations to growth. By leveraging the in today's competitive business consultancy ?irm hotels optimize their extensive experience in quickly made a name for Switzerland and spanned receptionist and front of?ice commercial strategy, online Recognizing the challenges more intricate and specialized expertise, overcome challenges, knowledge and experience market and secure their in the hospitality industry, commercial strategies. multinational hotel chains itself. 20+ years in the Asia-Paci?ic manager to becoming an distribution, and central faced by smaller hotel started in 2017 with the aim Founded by Katja and boutique hotels across Katja Ruethemann's region. She worked her way area director responsible reservations for six hotels unpredictable, the relevance objective insights, and capitalize on opportunities, of consultancy ?irms, position in the future. of business consultancy Katja Rutehamann Founder, Revstar Pte. Ltd.
Ruethemann Cover Story groups in accessing senior commercial optimization in Revstar has a team of comprehensive analysis, commercial strategies, marketing initiatives. Identifying Untapped Potential prominent hotel brands and Katja Ruethemann was eye for identifying untapped To provide up-to-date research and trends. The for its team of consultants. University, ensuring her expanding globally, serving being the largest and innovation, delivering personalized approach, approach builds trust and effective communication, progress updates, data- engagement and motivation. milestones, enabling clients con?idence and motivates To sustain in the face of results and maintaining a satisfaction and consistently becoming their trusted value and demonstrating differentiates itself secures its position as a expertise, Katja founded the areas of reservations, specialist consultants who actionable plans, and leveraging data analytics, services to clients, Revstar consultancy ?irm invests in Katja Ruethemann herself knowledge remains current clients in Europe, Asia, Asia consultancy but on being exceptional services and In today's unpredictable them motivated. Firstly, the understanding each client's fosters strong client keeping clients informed, driven insights, and Additionally, Revstar to track progress and clients to embrace change increased competition, stellar reputation in the exceeds expectations Revstar also invests in advisors and long-term a deep understanding from competitors and reliable business Overcoming Business Obstacles Revstar has faced various some hoteliers regarding adopted an educational to demonstrate the tangible was the rapid advancement proactively explored understanding of the digital options based on their transformation and leverage technology to enhance systems, allowing it to New Zealand. When Revstar as a specialized revenue, ecommerce, and offer tailored solutions to holistic optimization. Their optimizing hotel technology, is committed to staying at continuous learning and just completed a Business and relevant. Paci?ic, Australia, the Middle the industry's trusted transformative solutions to Meeting the Unique Needs market situation, Revstar consultancy ?irm adopts a unique needs, challenges, relationships. involved, and giving them transparent reporting provides actionable plans witness tangible results. and pursue their Revstar focuses on industry. The consultancy through its expertise and building strong collaborators. By of the evolving market consultancy partner. Like any consultancy ?irm, the initial scepticism of overcome this, Revstar knowledge-sharing sessions Another challenge it faced overcome this, Revstar comprehensive carefully selecting the best guide clients through digital Revstar fully embraces barriers using cloud countries from the UK to and goals. This tailored Revstar prioritizes the ?inal say. Regular contribute to client with measurable This approach instils commercial objectives. delivering exceptional ?irm prioritizes client personalized approach. partnerships with clients, consistently delivering dynamics, Revstar consultancy ?irm focused on system connection. hotels, emphasizing expertise lies in enhancing and implementing digital Having worked for within smaller hotel groups, helping others and her keen the forefront of industry professional development Analyst course at Harvard Looking ahead, Revstar is East. Its focus is not on leader. It prioritizes action clients. employs several strategies challenges along its journey. the value of business approach, organizing bene?its of their consulting of technology in the superior technology landscape. Revstar sourced speci?ic needs. This technology's full potential to service for its clients. It collaborate seamlessly with selecting systems, Revstar One notable challenge was consultancy services. To workshops, webinars, and expertise. hospitality industry. To solutions and gained a 3-5 suppliers for each client, approach empowered it to boost revenue growth. breaks down geographical clients across various prioritizes those with open witnessing the gap in inspired to make a potential led her to expertise and resources difference. Her passion for establish Revstar. to engage clients and keep We priori?ze ac?on and innova?on, delivering excep?onal services and transforma?ve solu?ons to our clients. The Education View January 2024
Ruethemann API addresses, reducing platforms. It also chooses personnel. analytics software, revenue delve into individual actionable insights to every stage, it streamlines clients in the ever-evolving Customized Business Approach qualities of a successful communication and results-oriented mindset. and operating approach to instruction. Its integration costs and systems with robust In its analysis and management systems, and bookings and perform in- optimize their commercial operations, improves hospitality industry. The most important adaptability and ?lexibility, solving abilities, and a speci?ic goals, challenges, it employs a customized understanding each client's facilitating connectivity support to minimize the reporting processes, Business Intelligence (BI) depth data analysis, strategies effectively. By ef?iciency, and delivers between different need for additional IT Revstar utilizes advanced tools. This enables it to providing clients with incorporating technology at enhanced solutions to its business consultant are interpersonal skills, Revstar understands that environments. To meet the consultants invest time in expertise and experience, analytical and problem- every client is unique, with diverse needs of its clients, comprehensively
Ruethemann Cover Story At Revstar, we understand that every client is unique, with specific goals, challenges, and opera?ng environments. business, industry understanding, Revstar revenue management, sales instruction materials, case each client. received recognition in the of 2.2 million within the last ADR (Average Daily Rate) boutique hotel's RevPar Room) ranking from 4th to for a partner to enhance surpassing one million in evidenced by client overdelivering. Strengthening the Roots in Global Market already established in include clients in the Middle rather to be recognized as over empty promises. dynamics, and market tailors its training programs techniques, or digital studies, and practical As a business consultant, hospitality industry. six months through direct for a luxury hotel group (Revenue per Available 1st in its competitor set, cash ?low, and helping an annual revenue. recommendations and its and commercial strategy. theoretical frameworks. It actionable plans and of the latest industry Moreover, Revstar's trusted partners in driving and aspirations, tailoring its results and maintaining positioning. to address speci?ic areas for marketing strategies, its exercises to match the Revstar has achieved Noteworthy achievements contributions, achieving an without additional costs, facilitating advance Airbnb partner achieve a 22 Revstar's success is underpromising and Looking ahead, Revstar is expanded its services to commercial consultant but Revstar prioritizes action Revstar's training focuses on practical measurable outcomes. Its research and trends allows success is rooted in building commercial success. It takes services to their speci?ic long-term client satisfaction Based on this in-depth improvement. Whether it's consultants customize individual requirements of signi?icant milestones and include generating a pro?it eight percent increase in improving a luxury payments of USD 500,000 percent revenue increase, Revstar is committed to stay at the forefront of dedication to delivering remains cutting-edge, methodology goes beyond implementation and commitment to continuous it to offer up-to-date and strong relationships with the time to understand needs. Revstar's dedication sets it apart in the continuously exploring new emerging trends and excellent quality work and providing impactful and generic concepts and provides clients with learning and staying abreast relevant guidance. clients and becoming their clients' unique challenges to achieving exceptional consultancy landscape. technologies and improving technologies in the being a top advisor for hotel transformative solutions to Revstar as a Trustworthy Partner its deep domain expertise in driven approach. Its comprehensive its services for hotels. It will hospitality industry. Its groups ensures that it its clients. What sets Revstar apart is personalized and data- hotel brands and possess a commitment to Europe, Asia, Asia Paci?ic, East. Its goal is not to be the the best and most trusted and Australia. It has now biggest hospitality source in the industry. the hospitality industry consultants bring a wealth understanding of revenue combined with a of experience from leading management, reservations, T H E The Education View January 2024
Asia's Most Trusted Business Consultants to Follow JANUARY - Issue 01 Description Designation Name of the Person Anastasia Ignatenko is a passionate, driven, and results-oriented female tech entrepreneur with 10+ years of experience in various business jargon. CEO and Founder, Anastasiax Group Anastasia Ignatenko Dr Hanane Benkhallouk’s influence and expertise span continents, having worked with organizations and stakeholders in over 20 countries. Executive Director, Sustain Leadership Management Consultancy Dr Hanane Benkhallouk Katja Ruethemann facilitates growth and profitability by combining revenue management, marketing strategies, and streamlined operations. Founder, Revstar Pte. Ltd. Katja Ruethemann Prithvi Shergill is one of those highly accomplished professionals with a wealth of experience in Human Resources (HR), Business Consulting, and Entrepreneurship. Group CEO, Entomo Prithvi Shergill Business Operations Consultant and Operations Manager Salma Al Zeairy helps companies grow effectively by applying innovative strategies focusing on execution. Salma Al Zeairy
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16 Shergill Prithvi Driving Growth through People-centric Solutions n today's fast-paced and I Their expertise, objectivity, uncertainties and drive tap into external partnership between business landscape. of experience in Human career journey has enabled individuals to reach their value gets created by Experiencing this in local associations such as AIESEC the USA, Philippines, India aligned with business ensure execution, enhancing leadership, talent and across technology, on a human capital strategy and people development in appointed Chief Human role in the reset of the talent 'Employees First, Customers pro?itability and innovation. expertise on the need for These experiences at perspective on the people to build their an entrepreneur, Prithvi opportunity to refresh with an outcome experience were codi?ied performance, talent and Shaping Customized Business Solutions remained committed to driving change leading to complex business strategic guidance, and growth. By leveraging the perspectives, optimize businesses and consultants Prithvi Shergill is one of Resources (HR), Business him to work with diverse potential. combining purpose, people and national leadership led him to join AT&T in and then Singapore, which objectives and ensure Voyage to Superiority up called business cycles on people. mandate from 2002 was to to impact organisational In 2004, Prithvi joined to shape strategy and the maturity of policies, culture. These served as the consulting and operations. to ensure the ef?iciency and various contexts, cultures, Resources Of?icer at HCL strategy to re-energise the Second,' seeding, nurturing His experience at HCL systemic operating models different companies across opportunities HR and pro?iciency and established 'Tomorrow' people management by orientation. Tomorrow into a people experience learning. Prithvi Shergill has capturing creativity, and environment, the role of change management skills services of business operations, and stay ahead has become a powerful tool those highly accomplished Consulting, and teams and shape solutions His professional journey and pro?iciency. positions and international 1990, where Prithvi worked helped him understand how people practices create Prithvi established a start- experienced the impact of companies at SingTel, his and shared service models joint venture companies. with internal stakeholders processes, practices and foundation of the growth His assignments in effectiveness of business and countries. Technologies in 2012, culture founded on the and harvesting Technologies helped shape and solutions, combining countries have helped leaders have in engaging, performance. with colleagues who had stewarding digital merged with Entomo, where platform that enterprises of business consultants has help organizations navigate consultants, companies can of the competition. The for success in the modern professionals with a wealth Entrepreneurship. Prithvi's for organizations and began when he realised that training with student in several HR roles across important it is for HR to be happiness. NetCel360/VSource Working with Asia's transform HR service effectiveness and enable Accenture, progressing to be platforms impacting engines for its businesses Accenture led him to work operations, value creation Prithvi was then where he played a pivotal strategic intent of putting ideapreneurship to multiply his experience and technology and talent. Prithvi develop a distinctive enabling and empowering After transitioning to be shared beliefs in the transformation initiatives their expertise and tomorrow use to transform become increasingly crucial. between 2000-2002 and leading telecommunications delivery, using technology effective integration with a partner, working closely investing in creating growth. His career as a capacity, enhancing ability,
I have remained committed to investing in creating capacity, enhancing ability, capturing creativity, and driving change leading to growth. “ Special Feature Prithvi Shergill Group CEO, Entomo The Education View January 2024
I see purpose in partnering with people in the community to build capability, courage, and commitment to change how they perform, learn and grow. “ 18 one of the biggest people enablement assimilation to augment humbled to have more memorable ones Summit Award from the Singapore twice, with innovative people Human Resources with Entomo in 2021 and Accenture in 2012 and recognising it as one of 2017-18 with revenue million to $1.5 billion, and challenges for professionals, technology solutions whose practices, processes and represented his teams to being the: Human Capital Accenture in 2009 and practices adopted by Asia- Department with 2022. with Entomo in 2021 and the fastest growing increased from $4.9 EPS increased from $1.33 including himself, remains value can be seen in their policies truly. receive several notable • Asia Human Capital Ministry of Manpower in 2015, honouring • Stevie Award for Best International Business Talent Management with • Forbes Award for HCL (which continued until income grew from $859 co-creating enterprise-wide awareness, adoption, and Prithvi Shergill has been recognitions – some of the Leadership Institute and with HCL Technologies in based organisations. Accenture in 2012 and for • Brandon Hall Awards for 2022. companies in 2012 billion to $8.6 billion, net business consultant allows help companies and people and actions are rooted in clients, demonstrating translate strategy into drivers of the client's three of the most crucial leader can connect with model that delivers desired In today's fast-paced model Adaptability in thereby responding transparent relationships which is the fuel to have Prithvi Shergill believes in achieves this by being with. seeks data that can be He can often be seen industry conferences to ideas on online forums, - him to engage with multiple become the best versions of the belief that professional ownership to understand action. He believes that business and culture and Delivering Desired Results with Empathy that the commitment to personal qualities that have stakeholders on a deeper results in a culture that is business environment, changing circumstances by proactively to be future- with employees, customers, people commit to applying staying updated with the curious about things that he To reach the right translated into information seeking out time with learn from audiences he and seeing 'networking' as communities across themselves. consultants should act as the context and shape success requires a deep relationships that truly go Prithvi Shergill emphasizes build 'Relationships' are contributed to his success. level, understand their pain fostered by inclusivity, change is constant, and remaining resilient, agile, ready. and stakeholders as their abilities authentically. latest technology, trends, does not know, have decisions, he demands it to and insight, which inspires people one-on-one to learn engages with, seeking building a mutually Keeping the Same Pace through Adversities cultures and countries to His intentions, promises trusted advisors to their customized solutions that understanding of the beyond the contract. By developing empathy, a points, and create a working respect, and collaboration. leaders must be able to role and forward-thinking, Finally, he sees building essential in inspiring trust, and research, and he exposure to or experience be evidence-based and the right action. from them, attending responses and reactions to bene?icial association. Prithvi Shergill shared that demonstrate 'Empathy,' apply 'Adaptability,' and
Special Feature to $2.32, representing others. experiences of the work he of the SHRM Think Tank or such as Harvard Business case studies published to During his tenure, entomo for Innovative use of Tech Awards Program • ObserveNow Super30 HR Review Technology Stevie Awards 2022 • Brandon Hall Excellence Management Technology Each person has their own Sometimes they have sometimes, they have yet to as they aspire to accelerate clients is to ensure that the that will deliver the desired premised on an evolving growth of each of these More than the awards, the leaders and teams at Advisory Council – and at Management, Bangalore as his career journey has been • 2023 Gold Stevie Winner Prithvi Shergill sees his and commitment to change to date as the path that has people across countries to answering what work needs done– by having fun while a point of view and is always is to learn from his mistakes. journey they are on and, re?lected and articulated start. He ensures he makes towards the milestones that offerings that are business outcomes and point of view on the drivers • HR Online Employee • HRTech Awards – Best Leaders Awards – Best HR Excellence Award 2022 • Human Resources in Technology Award • Recognized as a 'Leader' Exploring New Avenues purpose to partner with how they perform, learn and opened opportunities to shape answers for them to to be done, who has the making the world a better available to share it. The metrics by approx. 175 opportunity to share the various events, as a member educational institutions well as many others, using most ful?illing. more importantly, their own these, sometimes, they are himself accessible to people re?lect growth for them. represented to them values that are important to of enterprise and employee experience awards 2023 – Talent Intelligence Award Service Provider 2023 • Gold Stevie Award – Online's HR Vendor of the 2021 – Best Advance in in Winter 2023 G2 per cent) and many people in the community to grow. enable him to explore new reach their potential. skills to do this work, and place to live in! only advice he sees of value purpose and goals. in the process, and wanting to exchange notes His role when engaging consider re?lecting solutions them. These offerings are performance and growth. Best Career Development 2023 • Singapore Business Middle East and Africa Year Award 2021 Unique Talent Awards build capability, courage, He sees his career journey avenues with teams and He is energised when how the work should be Prithvi Shergill always has for those who listen to him has stewarded with other the Economic Times School, Indian Institute of capture the learnings from has been recognised with – in HR – 2023 APAC Stevie T H E The Education View January 2024
20 Salma Navigating the World of Business Operations Al Zeairy n today's ever-evolving I These professionals help growth. The role of improvement of operating Operations consultants improve the productivity audit of the current state of enhanced. The importance develop strategies for cannot be overstated. Salma Al Zeairy, a Operations Consultant has been at the forefront of clients. Salma Al Zeairy is associated with the Business Operations leverages her extensive Moving Consumer Goods experience in backend development. transitioned to Kaya Skin manager, delving into the the service industry and Emphasizing the same she Operations generally and in the Dermatology market speci?ically, there is a lot to experience every single day. Ifyou look at the number of players in this market, you will ?ind plenty of players who provide unique services from a Dr led clinic to a multinational chain, each of them has its own target customers with their unique business landscape, seasoned Business this sector, providing highly accomplished with esteemed organization, experience to assist clients Stepping into the Consulting Sector (FMCG) companies. During operation management and Recognizing the Clinic, a service business world of service industry ignited her passion for shares, "In Business service providers, I wanted to invade this area and add/de?ine a value chain at every step of their client As she progressed in her delved into the ?itness learning opportunities and the role of business organizations optimize operations consulting, or models, internal operations are responsible for and effectiveness of their operations and then of consultants in helping expansion and optimize her ?ive years in this role, process design, importance of customer- under Marico Ltd. She took operations. This experience optimizing operational operations consultants has their processes, enhance operations management, and value chains of initiating change and internal operations. They suggest ways in which the businesses identify new operations to improve and Operations Manager strategic guidance to her ?ield. She is currently Consultant, where she she gained extensive implementation and facing operations, Salma on the role of clinic marked her ?irst step into processes in diverse sectors. become increasingly vital. ef?iciency and drive focuses on the organizations. supporting clients to will usually conduct an value chain can be opportunities for growth, ef?iciency and pro?itability journey." expand her knowledge and her operation management industries. invaluable insights and profound expertise in the career, Salma sought to industry to further sharpen applying her insights across skills in different ?ields. She expertise, exploring cross- in various industries. Salma says, "I think the trigger to my decision, exploring different ways of running the businesses, I wanted to expose myself to different models and different business With a background in quality assurance “ challenge was the main I feel so excited when I see the output of a small change that impact the business big time. methodologies." the corporate world at the pharmacy, Salma Al Zeairy department of Marico Ltd, embarked on her journey in one of the largest Fast-
Special Feature Salma Al Zeairy Business Operations Consultant and Operations Manager
“ programs on the unique needs and expectations of my clients. The world is focusing on customization and my unique USP is customizing the project/business plan and training operations manager, Salma The challenge of running desire to make a difference. every step of the client highlights the allure of businesses and the dynamic She sought to invade the journey and witnessing the exploring different business nature of the market dermatology market, transformative impact of Staying Current with Research and Trends models and methodologies. intrigued her, sparking her enhancing value chains at even small changes. Salma says, "There are yourself updated with all new technologies and trends To provide up-to-date This diverse experience operations and identify into the future expresses, "I output of a small change that impact the business big In her words, thinker, approachable, open minded and ?lexible, agile, allowed her to develop a areas where her expertise "Communicator, strategic Qualities of a Successful Business Consultant successful business communication skills, agility and a willingness to comprehensive could make a signi?icant feel so excited when I see the time." Salma believes that include effective mindedness, ?lexibility, understanding of business impact. Salma on stepping consultants possess several strategic thinking, embrace new challenges. ready to try new challenges." Salma Al Zeairy: Inspiring the World of Business Consulting and Operations Management inspiration to become a essential qualities. These approachability, open- multiple ways to keep in different categories." When asked about her service to her clients, Salma business consultant and Al Zeairy actively stays
Special Feature abreast of the latest conferences and workshops, articles from scienti?ic recognizing their pivotal speci?ic conferences and of their companies and scienti?ic websites to aspects of staying current. "In the last ?ive years, I can played an important role in shaping the market awareness both at the service provider side as well Explaining through an example, in the Dermatology industry, manufacturers/ suppliers started promoting directly to the end user which has become a breakthrough in marketing The business-to- become a big pillar in their provider. Hence expanding industry. The Business Operations Consultant Organization small and struggling consulting ?irm. Her identifying pain areas and her expertise, Salma aims to Middle East. Engaging Clients in an Unpredictable Market Situation communication is key!" of communication and a client-centric approach. outputs that not only satisfy needs. Pre-alignment is the key – myself and the client should set a very clear mutual agreement based on research and trends across meets industry idols to websites. Additionally, she role in shaping market workshops, meeting the establishments, reading meeting the vendors of Salma also discussed the strategies, rather than the market and pulling Continuous evaluation, but also delight her clients. the clients feel and appreciate the improvements that their businesses are going By clearly de?ining the (KPIs) with realistic improvements in their clear measurable KPIs with realistic timelines make it easy for me and for the client to assess and measure the progress of the completed Agility, ?lexibility and a and achieving mutual actions to the initially set goals is one of the best tools to engage customers. Agility to change and being ?lexible to revise goals and processes will help both consultant and client to achieve their various industries. She learn best practices, and maintains close awareness and strategies. idols of every industry and new research and articles every consumable/product past decisions supporting see manufacturers/suppliers educating a medical more of the ?inicky Driven by a desire to help business operations their business journeys, propositions. By leveraging market yet to mature in the feedback and improvement "I always look at the client's attends industry-speci?ic regularly reads research relationships with vendors, From attending business- learning the best practices on industry-speci?ic is one of the most important steps for the future saying, professional or a service consumers into the enable her to deliver through." Key Performance Indicators appreciate the scope of work and timelines, she ensures businesses. She informs her establishing measurable clients can assess and practices as "De?ining some the client's objectives.Hence client's requirements, de?ine the right process and it should be as tailored and Salma expresses. objectives based on the valued for its learning outcome that not only approach Salma without a conversation where she to key individuals. Having streamlined and ef?icient. Overcoming Challenges challenges Salma we create the content of the businesses grow, Salma Al organization specializes in working collaboratively to empower her clients and Zeairy founded her own guiding clients through develop unique value facilitate their success in a customized as possible," as to modify or adjust carefully examined and enhancement to deliver an In many instances, clients resulting in an open delegating responsibilities procedures more One of the common Both Salma Al Zeairy and current accomplishments. process, with a focus on meets but exceeds the clear understanding of the takes the lead in crafting the key personnel to collaborate the client must be prepared The output should be continual development and client's expectations. actions they should take, entire project journey and with makes follow-up work. " and processes are also She also adds, "Linking the willingness to revise goals success. crucial in engaging clients Salma says, "Let me tell you, emphasizes the importance the same, "Think from a think through a business owner mindset, Initially, I make sure to align the expectations and the vision very well, de?ine the scope of work and keep a continuous follow-up mechanism where In today's unpredictable aligning expectations. client perspective, I always market situation, Salma Salma remarks detailing mutual goals." Differentiating Instruction for Diverse Clients each client, Salma Al Zeairy By tailoring and as the customer." example Salma adds, "For To meet the unique needs of based on client objectives. responsibilities, she ensures emphasizes pre-alignment customizing the content, and mutual agreement processes and strategies." consumer strategy has encounters is clients' The Education View January 2024
24 limited understanding of nature of business the long-term qualitative avoiding reworks and capabilities in the industries In her words, "The most with clients understanding my work, and it might sound indirect long-term pro?it to journeys will de?initely the scope of her work. operations professionals improvements resulting enhancing the customer she serves and aims to the company. Saving process improve the business in the in the market are still limited in the industries I'm funny but the reality is very few people understand the framework of business operation professionals, I get lots of requests for business turnarounds in terms of turnover and pro?it without understanding the real scope of work and hence it becomes a tough one as your work will impact both qualitative and quantitative perspective of the business and owners will need to understand before any commitment." improvement has an Educating business owners can be challenging but from her work, such as journey. Salma also bridge the gap through her common challenge I face time, avoiding reworks and longer term. associated with currently." Incorporating Technology into Training technological about the comprehensive necessary. She emphasizes saving process time, acknowledges the limited expertise. facilitating customer She shares, "Capabilities As a proponent of Usually, qualitative advancements, Salma actively integrates
Special Feature applications and software Enthusiastically talking technological advancements, I always use applications and software to help reduce time and human interference in any of the processes. I try to foolproof every process I work with; from client data collection to business analysis to billing, I am using most of the latest global Taking a data-based leveraging data-based Exemplifying the same, might tell you the truth especially when you are in services that touch human beings, but you still need to compliment your decision ?igure and lacked direction that business some means to hit 85mn in six months by optimizing all resources/ Salma's forthcoming 2–3- believes that both the highly favorable prospects exponential growth in the Unique Training Methodology methodology revolves her clients. By tailoring approach. Her emphasis on continuous follow-up She states, "The world is and my unique USP is customizing the project/business plan and training programs on the unique needs and into her work to streamline about technology, Salma decision is much more decision-making, she Salma says, "While your gut on how to progress further. keep myself equipped with all those tools to be able to deserve the clients in the best processes and reduce shares, "As I'm a big fan of ef?icient than deciding ensures informed choices She also shares, "I helped processes they had in place." concentrating on start-up (KSA) and the United Arab cosmetology, with both human interference. based on intuition. By complemented by intuition. possible way." Major Achievements and Future Plans an achievement, focusing on One of Salma Al Zeairy's transformed her career and challenges, was the decision support start-up ventures. fresh opportunities, "Every project for me is an like to hear numbers and percentages however I treat every project as a new challenge and I make sure, me and my team is proud of Salma ensures that both involving Dermatology untapped potential, the Salma views each project as solely on numerical metrics. she believes has whole new realm of her extensive experience to she approaches them as percentages. She says, achievement, I know people the transformative impact most signi?icant provided her with an to depart from the Each project holds disregarding the emphasis year plan centers around Kingdom of Saudi Arabia in the realms of beauty and medical sector. Salma's unique training needs and expectations of highly personalized responsibilities and remarkable outcomes. focusing on customization of her work rather than accomplishments, which opportunity to embrace a corporate world and utilize immense value for her, as on numbers and initiatives. She ?irmly Emirates (UAE) present markets experiencing with some facts." Sustaining in the Increased Competition intense competition she offers professional and cost- understanding of roles, fact, the competition is tough, especially in the ?ields that I'm focused upon. Hence, I have to offer a professional yet cost- effective service for me to be able to stand out in that Equipped with these the Middle East, contacts to get the right software." Salma acknowledges the stand out in the market, she through a deep faces, particularly in the effective services, regulations and industry ?ields she focuses on. To distinguishing herself contacts. Salma states, "In around customization and project plans and training open conversation, facilitates seamless addressing the unique programs, she ensures a assignment of collaboration and market." earns her clients' trust. In important and having what we do every day." vividly remembers a project of 50 million. Despite their tools, she strives to deliver understanding the roles and information quickly is as exemplary service that regulations is very important. Salma says, "I she and her team take pride clinics that previously clinics were ?ixated on this in their daily work. She generated annual revenue expectations of my clients." T H E The Education View January 2024
Article What Does an Effective Business Consultant Do? processes, optimizing Business consultants also organizations through adaptation to new industry trends, market stay competitive and in the dynamic business business consultant A improve their overall consultant brings a fresh, The primary role of a organization's operations, strategies to address these streamlining internal work?lows, or implementing play a crucial role in transitions by helping them strategies. Their expertise dynamics, and best ?lexible. world, seeking guidance to is a professional performance and ef?iciency. objective perspective to the business consultant identifying areas for issues. These experts are changes to enhance overall transformation navigate complexities and extends to providing practices, helping Organizations often ?ind expert who provides Functioning as an external challenges faced by a involves conducting improvement, and adept at problem-solving, productivity. management, guiding ensuring a smooth valuable insights into Businesses adapt quickly to themselves at a crossroads organizations with strategic advisor, a business company. thorough analyses of an formulating tailored whether it involves advice and guidance to The Education View January 2024
Responsibilities and Characteristics 28 overcome challenges and consultant becomes pivotal. In-depth Analysis competent business to identify its strong and in-depth analyses of customized solutions to assist companies in succeeding with their A Strategic Planning consultant collects and After that, this information the client's business. measures into place, or business consultants can enhance performance. This is where the role of a Like a master detective, a complex internal workings improvement, they perform They then offer business consultant can productivity, and eventually seasoned business consultant painstakingly weak points. To pinpoint work?lows, processes, and assist the organization in streamlining their knowledge and critical An adept business instruments and techniques. objectives and demands of putting cost-cutting Through their expertise, and sustained growth. examines an organization's areas that require organizational structures. achieving its objectives. A processes, boosting thinking skills. analyses operational data is utilized to create strategic These plans might focus creating creative ways to assist organizations in for a client using a variety of plans speci?ic to the on increasing productivity, meet broad corporate goals. achieving long-term success
Article exhibit exceptional critical issues into manageable problem and understand practical recommendations. them as valuable assets for business environment, a responsive to change. They market dynamics and challenging business thinking abilities that components. They possess a the situation's broader Their analytical any organization looking to skilled consultant can quickly adapt their emerging trends. A great landscape by staying ahead Dynamic Public Speaking Mastery effective communication is conclusions and suggestions essential to their success. By cooperation amongst The heart of consultancy proactively, employing opportunities. Interpersonal Skills core competency for trust and cooperation to relationship. Effective recommendations, and Conclusion business consultant is and interpersonal skills. these consultants emerge as commitment to excellence. in?luential business Problem-Solving Approach challenges requiring expert a wide range of problem- optimization and businesses to understand productivity, and an asset to any business Ef?icient and Valuable Advice consultants are essential perspectives to help them insightful counsel on extensive knowledge, and achieving long-term Client Relationship Management solid client relationships is effective consultant listens can better understand their Clear communication is on the same page. Lastly, the these factors, a consultant achieve their objectives. Possessing Analytical Acumen Problem-Solving Aptitude lies in solving problems. creative problem-solving Businesses encounter Skilled consultants possess as supply chain They work closely with enhance operations, experience, consultants are sustainable growth. Managing the Transitions introduce change in an consultants provide clients the complexities of change pinpoint areas needing resistance. Business survive in a consistently In the business sector, knowledge and valuable the sector, they can offer solutions. Because of their in making wise decisions enable them to break down remarkable capacity to see context, allowing them to understanding and strategic achieve long-term success. recognizes the importance strategies to stay in line consultant can help clients and embracing change. The capacity for clear and ability to communicate their parties concerned is communication and intricate organizational beyond the immediate provide comprehensive and thinking skills position In today's fast-paced of being agile and with the ever-shifting navigate even the most Successful consultants techniques to address Building relationships is a team members, earning bedrock of any consulting integrity in their actions, The role of an effective prowess, strategic thinking, business environment, insights, expertise, and a improvement, the organizational excellence. attention to identify, solving skills that enable communication their unique challenges and pro?itability. With their in- looking to overcome It can be intimidating to subtle approach. Business specializing in navigating with organizations to and offer advice on handling changing circumstances and and experience. because they provide grow sustainably. Having a market trends, best consultants play a crucial success. Establishing and preserving consultancy world. An with them. By doing so, they speci?ic requirements. the consultant and client are and goals. Considering all clients and help them Top-performing consultants approach challenges issues and capitalize on address, and resolve them. them to tackle issues such streamlining, among others. provide solutions that depth knowledge and obstacles and achieve organizations with vast thorough understanding of practices, and creative role in assisting businesses consultants. They must implement changes consultants adhere to a interactions. multi-faceted, requiring a While businesses manage invaluable partners, guiding Armed with a toolbox of consultant stands as a connect with clients and successfully. Trust is the solid ethical code, ensuring critical in determining a actively to the client's client's needs and devise equally essential in proposed strategies must can build a valuable consultant's success in the concerns and empathizes strategies that cater to their consultancy as it ensures align with the client's vision relationship with their organization; it takes with the expertise to ensure management. development, create plans consultants ensure changing environment by careful planning and a a seamless transition by They collaborate closely for bringing about change, organizations adapt to utilizing their knowledge combination of analytical the intricacies of the them toward success with skills and a passion for beacon in pursuing critical in the consulting in a way that is doing this, consultants can stakeholders, eventually industry. A consultant's understandable to all encourage open producing better results. T H E The Education View January 2024
Dr Hanane Benkhallouk Empowering Organizations I for Success “ n today's fast-paced and I challenges and drive consultant with an complex business success. Dr Hanane impressive background in “ environment, Benkhallouk is a highly sustainability and a wealth organizations require regarded business of accomplishments. expert guidance to navigate “ I prioritize values such as integrity, transparency, and accountability. By upholding these values, I establish trust with clients, demonstrating that their best interests are at the forefront of my consulting practice.
Feature With a distinguished business, Dr Benkhallouk beyond academia, as she is has impacted over 5000 in?luence and expertise stakeholders in over 20 contributions have earned the Middle East Institute of positive ambassador by the thought leadership have Forbes, and more. She has Circle in the Middle East, an workplace. Benkhallouk embraces a being. As a yoga languages and dialects, she the privilege to interview Dr Trusted Business Consultants to Follow.' has naturally led me into What speci?ic areas or industries do you specialize in as a business consultant? Could you share some notable projects or success stories that demonstrate your expertise in these areas? specialize in fostering within organizations. develop strategies that stakeholders. I help clients implement feedback Culture Change: I assist dynamics and foster a high- establish shared visions, By fostering a culture of decision-making, and Sustainability: I guide and services. This includes establishing sustainability create long-term value for centricity, culture change, employees, customers, thrive in a rapidly changing academic pro?ile, holding brings a unique perspective a published author of the business leaders and span across continents, countries across Asia, her multiple awards, Excellence and the Moroccan Government. been featured in reputable made a signi?icant impact organization initiated by Beyond her professional practitioner, a world brings a rich cultural Hanane Benkhallouk for its the ?ield of consulting. collaboration, learning, and enhance overall organizations in integrating assessing and developing reporting frameworks and both the organization and and sustainability, I enable communities, and the world while contributing to an MBA and a DBA focused to her consulting practice. Amazon Bestseller book, entrepreneurs worldwide. having worked with Africa, Europe, and the including the prestigious 'Saphira' award, Notably, Dr publications such as as a founding regional Sheryl Sandberg to achievements, Dr traveler, and a multilingual perspective to her work. latest edition 'Asia's Most agility, businesses can drive organizational effectiveness. sustainable practices into strategies to mitigate integrating social society. organizations to create environment. This holistic a more sustainable and How do you ensure that your solutions are tailored to meet the unique needs of each client? encompassing Sense, on sustainability in Her expertise extends 'Seeds of Change,' which Dr Benkhallouk's organizations and Americas. Her exceptional 'Game Changer' award by recognizing her as a Benkhallouk's insights and Harvard Business Review, leader of the ?irst Lean-In empower women in the individual ?luent in four The Education View had innovation, improve As a business consultant, I promoting sustainability closely with clients to customers, and journey mapping, and experiences. transforming their culture help de?ine and management initiatives. their operations, products, climate risks. I also assist in responsibility initiatives to By specializing in human positive impacts on their approach helps businesses inclusive future. human centricity, driving Human Centricity: I work experiences of employees, policies, develop customer positive and meaningful organizations in performance environment. I and implement change “ culture change, and I Below are the highlights of the interview: “ Please provide a brief introduction about yourself and your professional background. Morocco, and later became early career in the late 90s journey and choices. Visa as an 'innovator and experiences across various These experiences have communications, business the privilege of leading I was born in Casablanca, to college, and started my which greatly in?luenced my granted a 10-year Golden fortunate to gain diverse and entrepreneurship. marketing and Additionally, I have had rich and varied background prioritize the needs and design employee-centric mechanisms to create a naturalized American in early 2000, and where I Currently, I reside in special talent.' Throughout industries, including exposed me to different development, and senior multicultural and New York City, where I went witnessed 911 closely, Dubai, where I was recently my career, I have been banking, hospitality, retail, roles, such as operations, management. multifunctional teams. This to adapt to changing market communicate core values, Our SEEDS methodology, What I believe sets me apart from other business consultants in terms of trustworthiness based on my self- awareness and also feedback and testimonials from my happy clients. holistic approach to well-
32 Engage, Empower, Develop, customization of our step of the SEEDS Sense: Start by thoroughly extensive discussions, needs, and it helps us in Engage: Active engagement communication, creating a nurturing this dialogue, we facilitating a comprehensive Empower: The decision-making and ensures that the proposed ownership and commitment connected me with experts contribute to industry and evolving needs. How do you ensure ethical practices in your consultancy work? my consultancy work con?licts of interest, acting the top priority. ensure the highest level of What emerging trends do you foresee in the business consulting industry, particularly in the Asian market? industry, several emerging consider: witness a surge in digital a crucial role in helping automation, and enhance competitive in the digital Consulting will play a vital address climate change requirements. As businesses sustainable business and environmental Market Entry and market presents immense companies in market entry acquisitions, and developing deep knowledge of local clients successfully enter What advice would you give to individuals who aspire to become successful business consultants? strong foundation of and Sustain, serves as a solutions to meet the methodology contributes to understanding the client's interviews, and laying the foundation for with the client is vital to safe space for the client to ensure that their unique understanding of their empowerment of the client solution design, we harness solutions align with their to the ?inal outcomes. Develop: Armed with a we develop tailored we design strategies, challenges. Flexibility and organizational context. implementation. We focus changing needs. Continuous the solutions, aligned with to sustain and re?ine the How do you stay updated with the latest trends and developments in the business consulting industry? latest trends and learning, industry Attending conferences and and thought leaders. By discussions. Working landscape. role in helping risks, improve ESG strive for responsible models, enhancing supply initiatives. opportunities for global strategies, navigating local effective expansion plans to markets, cultural insights, and navigate Asian markets. robust framework to unique needs of each client. this tailored approach: requirements, goals, and assessments, we gain deep tailored solutions. establish a collaborative share their thoughts, perspectives are considered requirements. is central to our approach. their expertise and input. speci?ic context and deep understanding, active solutions. Leveraging our frameworks, and action adaptability are prioritized Sustain: Our commitment solutions that can evolve feedback loops guarantee We provide ongoing engaging in thought closely with clients exposes guarantee the Let's explore how each engagement, and expertise, best practices, plans that directly address to ensure seamless extends beyond and grow with the client's the ongoing effectiveness of support, enabling the client leadership activities, I me to diverse challenges Sustainability and ESG: sustainable strategies, evolving regulatory assist in implementing developing impactful social Expansion: The Asian services will assist potential partners or potential. Consultants with instrumental in helping empowered collaboration, and innovative approaches, the client's unique integration within their organizations integrate reporting, and meet growth, consultants will chain transparency, and “ I ensure ethical practices in con?identiality, avoiding upholding client interests as ethical decision-making to challenges. Through insights into their speci?ic through a robust framework with integrity, adhering to I prioritize transparency, trust and integrity in all that includes maintaining professional standards, and open communication, and aspects of my work. on creating sustainable monitoring, evaluation, and their evolving requirements. solutions independently. partnership. We foster open concerns, and ideas. By throughout the process, businesses. Consulting regulations, identifying tap into the region's growth and strong networks will be In the business consulting Here are some key trends to The Asian market will Consulting services will play analytics, implement trends are expected to Digital Transformation: across industries. technologies, leverage data shape the Asian market. I stay updated with the through continuous client engagement. me informed. Networking By involving them in This collaborative approach requirements, promoting developments in the publications, networking, online courses and reading business consulting industry thought leadership, and reputable publications keep transformation initiatives businesses adopt advanced cybersecurity to stay Develop Expertise: Build a knowledge and expertise in a speci?ic industry, The Education View January 2024
Benkhallouk Benkhallouk“ Dr Hanane Benkhallouk Executive Director, Sustain Leadership Management Consultancy
“ “ offer are both effective and culturally relevant, addressing the specific challenges faced by organizations in our region. 34 functional area, or yourself and become a Continuous Learning: industry trends, emerging participating in webinars, work, or entry-level solving skills, client Entrepreneurial Mindset: seeking opportunities for new clients, and strive to consulting discipline. trusted advisor in that Embrace a mindset of technologies, and best and pursuing relevant Network: Cultivate a strong attending networking Collaborating and and knowledge sharing. practical consulting positions in consulting management abilities, and a Cultivate an entrepreneurial growth. Treat your deliver exceptional value to Build a Professional professional network by events, joining industry connecting with others in Gain Practical Experience: internships, project-based Specializing in a niche area domain. continuous learning. Stay practices through reading, certi?ications or advanced ?irms. Practical exposure deep understanding of mindset by being proactive, consulting career as a clients. allows you to differentiate actively engaging with associations, and utilizing the ?ield can lead to Seek opportunities to gain helps develop problem- consulting methodologies. taking initiative, and business, continuously seek industry professionals, online platforms. opportunities, partnerships, By blending global expertise with cultural sensitivity, I ensure that the solutions I updated with the latest attending conferences, degrees. experience through T H E The Education View January 2024
Article How Become Business Consultant n the ever-evolving I become an indispensable Business consultants, and specialized expertise, consultants, driven by a themselves on a quest for a career in this challenging How Become to to a a Consultant These consultants navigate the complexities of advisory roles, they are goals, ensuring adaptability function as navigators in the an ever-shifting business instrumental in shaping and and resilience in the face of Establishing a Solid Educational Foundation becoming a business Aspiring consultants landscape of business, asset for organizations armed with a unique blend play a key role in steering passion for innovation and a roadmap that can guide yet rewarding ?ield. corporate seas, charting a environment. Beyond the executing strategies that challenges. The journey towards educational foundation. bachelor's degree in the role of a consultant navigating the complexities of strategic thinking, companies toward success. desire to make a signi?icant them through the intricacies course for companies to traditional con?ines of align with organizational has transcended traditional of today's dynamic markets. problem-solving acumen, Aspiring business impact, often ?ind of building a successful advisory functions to consultant begins with the typically initiate their establishment of a solid careers by earning a The Education View January 2024
Step-by-Step Guide 38 business-related ?ields such for a higher level of Administration (MBA), can landscape. Cultivating Practical Experience realm of classrooms, consultants. Seeking various facets of business invaluable insights into the multifaceted nature of their Developing Specialized Skills consultants often stand out human resources. Aspiring developing specialized workshops, or obtaining their chosen ?ield of Building a Robust Professional Network cornerstone of success in conferences, join in their chosen ?ields. insights into industry trends acquisition. Honing Communication Skills a non-negotiable skill for to convey complex ideas skills of these individuals clients, and facilitating becomes a hallmark of clients. Crafting a Professional Brand professional brand is crucial professional websites, blogs. A well-crafted tool for marketing Gaining Practical Consulting Experience independent consulting, This exposure allows experienced mentors. deeper understanding of Obtaining Relevant Certi?ications relevant certi?ications in the Certi?ied Management credentials add a layer of credibility to pro?iles, as business administration, expertise, pursuing an signi?icantly enhance their expertise. Networking emerges as a advised to attend industry experienced professionals only provides valuable collaboration and client Effective communication is urged to re?ine their ability forms. The communication building rapport with successful consultants, instilling con?idence in ?inance, or management. advanced degree, such as a credentials in the positioning them as potential clients and Launching Your Consulting Practice experience, skills, and a launching their consulting marketing strategies are through case studies or chosen ?ields become business consultant is specialized skills, effective guide serves as a roadmap strategies that can pave the organizations seeking However, for those aiming Master of Business competitive consulting Beyond the theoretical capabilities of aspiring expose individuals to experience provides consultants for the valuable assets to their Establishing a strong encouraged to create expertise through articles or also serves as a powerful employers. Armed with education, to embark on the ?inal step: developing comprehensive showcasing expertise trusted consultants in their to becoming a successful practical experience, solving. This step-by-step key milestones and substantial impacts on landscape. the consulting industry. professional associations, Building a robust but also creates Aspiring consultants are and connect with professional network not opportunities for robust network, aspiring practices. De?ining niches, crucial. Leveraging testimonials, and essential. multifaceted. It requires a networking, and a strategic for aspiring consultants, way to ful?illing careers guidance and innovation in in a competitive ?ield. curate portfolios of their personal brand not only consulting services. Before venturing into consulting ?irm is advised. with clients, and learn from honing skills and gaining a consultants are encouraged setting realistic goals, and professional networks, positioning themselves as In conclusion, the journey combination of education, approach to problem- offering insights into the where they can make the dynamic business Aspiring consultants are work, and showcase their enhances credibility but practical experience plays a internships, entry-level operations becomes day-to-day challenges faced future roles. Successful business ?inance, marketing, or interest and invest time in certi?ications, attending pivotal role in shaping the positions, or roles that instrumental. This hands-on by businesses, preparing any successful consultant. clearly and persuasively, play a pivotal role in effective collaboration Cultivating Problem- Solving Abilities problem solvers. Developing cultivating a strategic gaining practical experience individuals to work on Practical consulting client relationships. Consideration of obtaining Certi?ications such as (PMP), or industry-speci?ic Aspiring consultants are both in written and verbal articulating solutions, within teams. Consultants, by nature, are analytical skills and provide innovative solutions within an established diverse projects, interact experience is invaluable for as specialists in speci?ic consultants are encouraged skills. This may involve additional training to areas such as strategy, to identify their areas of pursuing relevant distinguish themselves in chosen specialization is Consultant (CMC), Project a robust problem-solving approach to challenges. The recommended. Management Professional mindset involves honing ability to think critically and T H E The Education View January 2024