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Our Media Environment

Our Media Environment. Pervasive in Modern Life. Information Source Entertainment Source Persuasion Forum Binding Influence. Uses & Gratifications Theory. Goal directed or purposive Active users who select media Social & psychological factors

EllenMixel
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Our Media Environment

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  1. Our Media Environment

  2. Pervasive in Modern Life • Information Source • Entertainment Source • Persuasion Forum • Binding Influence

  3. Uses & Gratifications Theory • Goal directed or purposive • Active users who select media • Social & psychological factors • Mass media compete w/ other forms of communication • Viewers are aware of their needs

  4. Categories of Motivation • Cognition • Diversion • Social Utility or Integration • Withdrawal • Personal Identity

  5. Mass Media Models • Hot-Cool Model • Entertainment-Information Model • Content-Distribution Model • Elitist-Populist Model • Push-Pull Model

  6. Economics of Mass Media • How do media industries make money? • Ad revenue, circulation revenue, audience donations, private support, government subsidies and advertising, auxiliary enterprises • Current trends in industry • Demassification • Conglomeration

  7. The Big 4 Media Conglomerates • Time Warner • Viacom • News Corporation • Disney

  8. The public debate… • Is the concentration of media ownership (into the hands of a few) beneficial or harmful for the public? • What are the positive aspects? • What are the negative aspects?

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