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Information & Communication Technology (ICT) in Tourism Marketing

Some of the important parameter that you should know of Information & Communication Technology are Market analysis, e- Marketing, Business management tools, Online support, Business planning tools, case studies, knowledge bank, Startup online advisory support, including financial advice and many more.

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Information & Communication Technology (ICT) in Tourism Marketing

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  1. - Aritro Dasgupta Information & Communication Technology (ICT) in Tourism Marketing

  2. Applications of ICT at Various Stages

  3. Viewers should be able to find the site easily Viewers should be able to navigate through the site conveniently Viewers must be able to extract information with ease Viewers must attach appropriate credibility with the site Appropriate Web Sites

  4. Lack of long-sightedness Absence of sitemap Language incompatibility Missing information about transport facilities Lack of provision for customization Missing information about climatic conditions Major LIMITATIONS OF Indian Tourism websites

  5. Absence of geographical maps Missing offers for thematic tourism Missing information about eye-catching events Major LIMITATIONS OF Indian Tourism websites

  6. Functions & e-Business Supported Activity

  7. Visitor needs / satisfaction research Project planning / management Communication network for destination partnership Problem alert system Destination Management for Visitor ‘Quality of Experience’

  8. Product data search & presentation Reservations Digital audio / video guides Information centre management Visitor Information & Reservations

  9. Strategic research, including impact assessment Evaluation Online surveys Strategy, Research & Development

  10. Distance learning Networking between institutions to share resources Practitioner input Training & Education

  11. e- Newsletters Knowledge bank- research, plans, case studies, advisory handbooks / videos etc. Business management tools Online support Business Advice/ Support

  12. Business planning tools, case studies, knowledge bank Startup online advisory support, including financial advice Product ‘Start ups’

  13. Market analysis Project planning & management e- Marketing Business management tools Online support Events Development & Management

  14. Market analysis e- Marketing Business management tools Online support Attractions Development & Management

  15. Thank You

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