5 Mistakes In Mobile App Marketing

2. Mobile has changed the scene of consumerism in a couple short years by turning into our most loved instrument for perusing the news, staring at the TV, conveying, mingling, shopping, deciding, exploring… for pretty much everything! As an advertiser, mobile is a very powerful place for you to connect with your audience. We’re here to help you avoid making those mistakes. Here’s what you should be looking out for and what you can learn from those who have come before you: https://www.imediadesigns.ca/

3. Treating the mobile experience like it’s the desktop Too many mobile experiences are just smaller versions of the brand’s desktop, enabling the exact same functionality, and trying to shrink it down to the small screen. Yet, a mobile app is an entirely different vehicle for experiences, and it should be treated differently for the new opportunities it provides. A mobile customer will quickly discard overwhelming designs that mimic desktop content page-for-page. The reality is that the small screen can be a blessing, as it enables you to focus on what is truly important.

4. Building an app without a plan for marketing it We’ve all heard the amazing download numbers coming out of the app stores. But that aggregate number doesn’t mean your app will garner huge downloads just by publishing it in the app store. Companies with existing web presences and audiences can take advantage of their assets to properly market and promote a new app. You also should spend time getting familiar with the most common mobile app discovery paths. App stores are the primary method of app discovery, but still, too many app publishers completely neglect the importance of their app’s title, keywords, and descriptions. https://www.imediadesigns.ca/

5. Building a mobile website and trying to pass it off as an app With over 750,000 apps in both the iTunes App Store and Google Play, the bar for an app is extremely high. Publishing an app that is, essentially, a launcher for a mobile website communicates to your customers that you don’t really understand mobile. It will quickly lead them to search for an alternative app that is native. Building a mobile app marketing can be a daunting task, and building a native app for multiple platforms can be overwhelming. It’s understandable that many companies attempt to build an app that is purely web-based in order to simplify their lives. This is the wrong approach, though.

6. Assuming that people will come back to your app The number one problem in the mobile app ecosystem is retention. For most apps, 90% of the people who download your app are gone within 6 months. 90%! An investment in a mobile app for your business requires an understanding of why people would return to use your app on a regular basis. Have you built a game that is easy to finish? Is your app’s utility more novelty-driven than recurring in nature? Have you assumed that you’d be placed on someone’s home screen after just one use? If so, you’re likely to fall into the large bucket of apps that struggle to retain customers for longer than a few days. https://www.imediadesigns.ca/

7. ignoring your app’s customer base Mobile’s true power comes from its personal nature. When your app is installed on a consumer’s device, they have you in their pocket all day every day. This provides a perfect opportunity to listen to your customers and engage with them in a personal manner. You can delight them with your acknowledgement of their worth to you as a customer. Too many companies are investing in mobile apps and then making it impossible to take the last step of connecting to the people who download the app. By creating two-way communication channels within your app, you can make each and every consumer feel special, at scale.

8. For More Info Visit Us at- https://www.imediadesigns.ca/ Call Us at- +1 (800-780-0392) Office Address- 481 University Street, suite 703, Toronto Ontario M5G 2E9 CANADA