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Licious becomes India's first unicorn company in the D2C segment

Direct-to-consumer seafood and meat brand Licious became the first Indian unicorn in the D2C segment when the brand raised $52 million under the guidance of IIFL's Late Stage Tech Fund. It is also the 29th company that has achieved the status of a unicorn in 2021.

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Licious becomes India's first unicorn company in the D2C segment

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  1. LiciousbecomesIndia'sfirstunicorncompanyintheD2Csegment LatestStartupFundingNews Direct-to-consumerseafoodandmeatbrandLiciousbecamethefirstIndianunicornintheD2Csegmentwhenthebrandraised$52millionundertheguidanceofIIFL'sLateStageTechFund.Itisalsothe29thcompanythathasachievedthestatusofaunicornin2021. AsofJunethisyear,Bengaluru'sfirmwasabletoraise$192millionintheSeriesFroundoffundingthatwasledbyTemasekandMultiplesPrivateEquity.BruneiInvestmentAgencyandexistinginvestors3one4Capital,BertelsmannIndiaInvestments,VertexGrowthFundaswellasVertexVenturesSoutheastAsiaandIndiawerealsopartoftheround. "EventhoughthefundingfortheD2Csectorhasgrownsignificantly,FMCGisstillnotconsideredthemostattractivecategory,"saidVivekGuptaandAbhayHanjurawhoco-foundedLicious. "Thefreshmeatsandseafoodsectorisstilllargelyunderservedandunorganisedthatholdsavastopportunityof$40billion,"theysaid.

  2. Youmayalsoliketoread: • Ola,Uber, Swiggy & ZomatoWorkers FiledPetitionin Supreme Court forTheir SocialSecurityBenefits • Latest StartupIPONews–Freshworksand PineLabs • Latest updates onOnlineEducation • InthespringofthistimelastyearLiciouswasabletoprovideESOPstoover1,000employees,whichincludeditsblue-collaremployees.Then,itannouncedthepurchaseofabuybackamountingto30,000inthemonthofAugust. • Liciouswasthe29thcompanytoreachunicornstatusby2021onitsown.ThecompanywasfoundedinthemonthofApril.VedantuProfessional,anetworkingplatformdesignedforpeopleworkinginthebluecollarandgrayApnaandtheesportsplatformMobilePremierLeaguehadjoinedtheclubfollowingsomeoftheothercompanieslikeZetwerk,Grofers,Eruditus,CoinDCX,upGrad,MindTickleandBharatPehadraisednewroundswithavaluationofunicornsinAugust. • FollowEntrackrforallthelatestupdatesonstartupnews.

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