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Entrepurenure One Magazine

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Entrepurenure One Magazine

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  1. VOL01|ISSUE11|NOVEMBER2024 ne InspiringEntrepreneurstotheWorld ntrepreneur MohammedAlGhazal CEO,NoorEnergies GotoDigital

  2. EziPayGlobal Wallet BorderlessTransactionAcross Africa,Europe,Middleeast. 24/7 +23054565615 support@ezipay.global home.ezipay.global

  3. ntrepreneurne InspiringEntrepreneurstotheWorld VOL01|ISSUE11|NOVEMBER2024|Rs.249

  4. Desk Editor's In thevastlandscapeofdreamsandaspirations,EntrepreneursOneisdelightedtopresentthe SPECIALEDITION.Thisedition,likeitspredecessors,standsasatestamenttoourcommitment to providingyou withexclusive insightsinto thecaptivating worldofentrepreneurship.Aswe embarkonthisliterary journey,weinviteyou toimmerseyourselfinthenarrativesofvisionary entrepreneurswho haveleftanunflinchingmarkonthe business landscape. Entrepreneurshipisarealm wheredreamsare woven intoplans,strategies meticulously crafted, andgoalssettonavigate thechallengingterrainofbusiness. Ourmagazine, EntrepreneursOne,servesasachronicleoftheseendeavors,shedding lightonthe nuancedjourneys ofindividualswhohave notjustdreamedbuttranslatedtheir dreams intoreality. The entrepreneurialjourney,asdepictedinthepagesof thisnewedition,isa tapestryofdetermination,resilience,andunwaveringcommitment.We acknowledgethestruggles,thetriumphs,andtheever-thin linebetweensuccess and failurethatentrepreneurs navigate.EntrepreneursOnedoesnot merelyofferbusiness insights;itendeavors to bea catalyst forpersonalgrowth. Ourteam,dedicatedtocurating qualitycontent, aimsto provideyou witharticles andblogs thatnotonly benefityour businessventuresbut alsocontributetoshaping yourcharacter. Thelife storiesfeatured withinthesepagesaimtoplant seedsofambition andinspireyou toembarkonyouruniquejourney. AswepresenttheSpecialEdition,weextendaninvitationtoyou,our cherishedreaders,toexplore,learn,and reflect. Your feedback isinvaluable tous, andwe encourageyou toshare your thoughtson howwe cancontinuetoevolve and serveyoubetter.EntrepreneursOneis notjustamagazine;itis acommunitywheredreamsarenurtured,andsuccess storiesarecelebrated. Here'sto a yearfilled with inspiration,growth,andentrepreneurialtriumphs. ArpitaBanerjee ManagingEditor

  5. InspiringEntrepreneurstotheWorld VOL01|ISSUE11|NOVEMBER2024|Rs.249 PUBLISHER SUNILKUMAR ntrepreneurne BUSINESSHEAD RINKYYADAV MARKETING&OPERATIONSHEAD DEEPAKSINHA CORPORATETEAM ADITISINGH, ANAMIKASINGH, RIYAYADUVANSHI RELATIONSHIPMANAGER HARSHAGEHLANI DESIGN&CREATIVEHEAD LAKSHITJAIN FINANCEHEAD AMARDEEPSINGHTOMAR CIRCULATION MANAGER RAGHAVMAHAJAN VIVEKSHARMA MANAGINGEDITOR ARPITABANERJEE EDITORIAL CONTRIBUTORS APEKSHAAJALOTA,AALIYA WASEEM,AYUSHIVERMA, SANJANAPATTANKAR, AYUSHMANPRATYUSH, DIPANWITAPRUSTY, STHITIPRAJNAPANDA DATARESERCH&ANALYSIS SONIKASINGH,SHALUBARJATYA, NEHASINGH,RAHULKUMAR, PUJAVISHWAKARMA TECHNICALHEAD SHIVAMKUMAR DIGITALMARKETINGMANAGER VISHAKHASINGH EntrepreneurOneisalsoavailableon RegisteredOffice 47/2A,GroundFloorBlock-WZ, VillageBasaiDarapur,Delhi-110015 Website:-www.entrepreneuronemedia.comEmail:-info@entrepreneuronemedia.com Just GoDigital Copyright@2024EntrepreneurOneMedia,AllRightsReserved Reproductioninwholeorpartofanytext,photography,orillustrationswithoutwritten permissionfromthepublisherisprohibited.Whilethepublishersmadeeveryefforttoensuretheaccuracyofallinformationinthismagazine,theywillnotbeheldresponsibleforanyerrorstherein.

  6. 14 16 11 ANANDKUMAR THEARCHITECTOFBRANDSUCCESS AnandKumar'sjourneyoverthepastdecadehasbeennothingshortofextraordinary,reshapingbrandstrategyandmarketingacrossdiverseindustries.Withatalentfordesigningcampaignsthatdrivetangibleresults,hehasconsistentlyalignedhisstrategicinsightswithorganizationalobjectivestoachievesustainablesuccess. DAWINDERPAL HEADOFMARKETINGATBONNGROUP Mr.Palexpressed,"IamecstatictobereturningtoBonnforasecondtimeandhavethechancetocontributetothegrowthofthisexceptionalFMCGbrand.Iameagertodevelopinnovativemarketingstrategiesthatnotonlysetthebrandapartbutalsodriveresults and help thecompany reach its goals.I am excited tobeapartofBonn'svisionandlookforwardtomakingapositiveimpact." DEEPENDERSEHRAWAT MANAGINGDIRECTOR-JHANAVIHEIGHTSPRIVATELIMITED HeadingthehelmofJhanaviHeightsisDeependerSehrawat,theManagingDirector.Possessingapost-graduateMBAinFinancefromtheIndianInstituteofPlanning&Management,Delhi,Deependerbringsovertwodecadesofinvaluableexperienceintherealestaterealm tothetable. COVERSTORY MOHAMMEDALGHAZAL CEO,NOORENERGIES MohammedAl-Ghazalhasemergedasaprominentleader inthe Middle East,particularlyin thefieldsofenergysustainabilityanddigital transformation.Astheco-founderandCEOof NoorEnergiesGroupLtd.,apioneering organizationdedicatedtosustainableenergy solutions, Al-Ghazal’s journeyreflects thebroader ambitionsofSaudiArabiaandtheMiddleEastto diversifyandadvancebeyondoildependency. NoorEnergies,establishedinDhahranin2020, embodiesthismissionbyfocusingon groundbreaking,environmentallyresponsible solutionsformultiplesectors,includingmaritime,retail,andindustrialenterprises.Thisarticledelves intoAl-Ghazal’sbackground,thevisiondrivinghiswork,andNoorEnergies’roleintransformingtheregion’s energylandscape. 18 ANKRISHBHAYANA CEOANDFOUNDER-CHATTERBOXCOMMUNICATION ChatterboxCommunication,adigitalmarketingandsocialmediamarketingcompanyestablishedin2018andheadquarteredinDelhi,specializesintailoringbespokenarrativesandpioneeringstrategiestoelevate theirclients'digital presence.

  7. 20 24 28 32 MR.RAJKISHORENAIK VICEPRESIDENT-SOURCING&SUPPLYCHAIN-HEAD Withover33yearsofexperienceinautomotiveproductdevelopmentandqualitymanagement,Mr.RajKishoreNaik,VicePresidentofSourcing,SupplyChain,andHeadofNewPartsDevelopment &QualityatAshokLeyland,hasshapedaremarkablecareer.StartingatMaruti,followedbyTataMotors,andnowleadingatAshokLeylandsince2013,hispassionforautomobileshasdrivenhissuccess.Inthisinterview,Mr.Naikshareshisjourney,discussestheevolutionoftheautomotiveindustry,andoutlinesAshokLeyland'sstrategicapproachtosourcing,supplychain,andqualityassurance. SAURABHAGARWAL CO-FOUNDER-GROWIT Inanexclusiveinterview,SaurabhAgarwal,thevisionarybehindGROWiTIndia,sharesinsightsintohisentrepreneurialjourneyandthemissiondrivinghis company'simpactin theagriculturalsector.Fromovercomingchallengestoleveraginginnovationandtechnology,MrAgarwaldiscusseshowGROWiTIndiaisrevolutionizingfarmingpracticeswhilefosteringsustainabilityandsocialresponsibility.Discovertheuniqueinitiatives,futureplans,and invaluableadvicefor aspiringentrepreneursin thisilluminatingdiscussion. PRATEEKKRBHOWMICK DIRECTOR,REVIEWADDA ReviewAddaisaDigitalPlatformforCollegeAdmission,students,andparents.Peoplecangetadmissionpaperlesstodesireduniversities or collegeswiththehelpof its patentedplatform..Withanunder-oneclick,theycanapplytomultiplecollegesoruniversities.ThebrainchildofCo-FoundersPrateekKrBhowmickandRahulJain,ReviewAddawasestablishedin2015asa“DigitalPlatformforCollegeAdmission”company. KRUNALMEHTA MANAGINGDIRECTOR&CEO-MEHTAWEALTH 11yearsback,Mr.KrunaljoinedMehtaWealthLtdasaManagingDirector.InadditiontohisresponsibilitiesatMehtaWealth,heisalsoanactivemember&pastpresidentoftheRotaryClub(SuratWest),aCommitteememberoftheSouthernGujaratChamberofCommerceandIndustry-SignatureClub&adynamicmemberofCII-ConfederationofIndianIndustry. 36 38 40 46 DR. D.KAGGARWAL CHAIRMANANDM.D.ALONGWITHWHOLETIMEDIRECTORMS.ANSHIKAAGGARWALSMCREALESTATEADVISORSPVT.LTD. VASUNDHARASHANKER FOUNDER-VERUMLEGAL AstheFounder,sheoverseesthestrategicdirectionofthecompany,fostersacultureofinnovationandcollaboration,andensuresthatVerumLegalremainsattheforefrontoflegal-techintegration.Hermultifacetedroleencompassesclientrelationshipmanagement,teamleadership,andcontinuousrefinementofserviceofferingstomeettheevolvingneeds oftheclientele. DR.NIDHIBAJAJGUPTA FOUNDER-MERAHKIHOLISTICWELLNESS One ofthemainreasons tostartMerahkiHolisticWellness(MWH)isaverypersonalone.Mymotherhasconquered2advancedstagecancers-breast andbraintumorandlived for10yearslongerthanpredictedbymedicalsciencethroughthepowerofFaithinMahatria,naturalhomeremedies,meditation,andcertainholistictherapies.This created a strong desire in meto make a differencetothousandsacrosstheglobetoliveahealthierlifethroughaholisticapproachtolife. MS. SUPRITAREDDY CEO&MANAGINGDIRECTOR-VIJAYADIAGNOSTICCENTRE Thecompanywasestablishedintheyear1981byDr.S.SurendranathReddy,whoisconsideredthebackboneofdiagnosticservicesinasinglelocation.ThefirstcenterwasestablishedinHimayatNagaranditoffersawiderangeoftestsinpathologyandradiology.Inthelongrun,VijayaDiagnosticCentrehasamplifieditsservicesandhasbecomeoneofthelargestplayers inthe industry. Witha firmvision to bring about change in the real estatesector,IfoundedSMCRealEstateAdvisors.AstheChairmanandManagingDirector,myrolegoesbeyondleadership.Itinvolvespioneeringnewpaths,promotinginnovation,andfosteringacultureofexcellencewithintheorganization.Iputmybestfootforwardandguideandleadthestrategicinitiativeswithacommitmenttodeliveringunmatchedvalueandbuildinglastingrelationshipswithour clients.

  8. MOHAMMEDAL-GHAZAL:AVISIONARYIN ENERGYINNOVATIONANDDIGITAL TRANSFORMATION MohammedAl-GhazalhasemergedasaprominentleaderintheMiddleEast,particularlyinthefieldsofenergysustainabilityanddigitaltransformation.Astheco-founderandCEOofNoorEnergiesGroupLtd.,apioneeringorganizationdedicatedtosustainableenergysolutions,Al-Ghazal’sjourneyreflectsthebroaderambitionsofSaudiArabiaandtheMiddleEasttodiversifyandadvancebeyondoildependency.NoorEnergies,establishedinDhahranin2020,embodiesthismissionbyfocusingongroundbreaking,environmentallyresponsiblesolutionsformultiplesectors,includingmaritime,retail,andindustrialenterprises.ThisarticledelvesintoAl-Ghazal’sbackground,thevisiondrivinghiswork,andNoorEnergies’roleintransformingtheregion’senergylandscape. THEJOURNEYTONOORENERGIES Al-Ghazal’sprofessionaljourneybeganwithSaudiAramco,wherehedevelopedexpertiseinproductionengineering,health,safety,andenvironmental(HSE)advisory,alongwithadeepunderstandingoftheenergysector’scomplexities.Hisearlyexperiencelaidthefoundationforhisentrepreneurialpursuits,combiningtechnicalexpertisewithaforward-thinkingapproachtobusinesschallenges.NoorEnergies,withAl-Ghazalatthehelm,seekstoaddressthepressingdemandfor sustainablesolutionsacrossmultipleindustries,aligningwithSaudiArabia’sVision2030—acomprehensiveplantodiversifytheKingdom’seconomyandreduceitsrelianceonfossilfuels. Al-Ghazal’scommitmenttosustainabilityisrecognizedbeyondhisdirectventures.Hisachievementshavebeenhonoredwithnumerousawards,includingtheSABIC PrizeforEntrepreneurship,atestamenttohisdedicationtobotheconomicgrowthandenvironmentalstewardship.Hisphilosophypromotesanintegratedapproach,urgingindustriestoadoptsustainablepracticesnotmerelyascompliancebutasa core businessstrategy. AFOCUSONSUSTAINABLEINNOVATION OneofNoorEnergies’primaryobjectivesistodeliver solutionsthatemphasizebothenvironmental responsibilityandeconomicviability.Theorganization’s focusonrenewableenergyinitiatives,suchassolarand windenergy,reflectsashiftinregionalpriorities.Al- GhazalhasleveragedNoorEnergiestoinnovatenotonly inenergyproductionbutalsoinenergyefficiency, minimizingtheenvironmentalimpactoftraditional energyconsumptionmethods.Thisdualemphasison creationandconservationpositionsNoorEnergiesasa leaderinsustainableenergywithintheMiddleEast. MohammedAlGhazal CEO,NoorEnergies 08|EntrepreneurOne| November’24

  9. CHALLENGESANDTHE PATHFORWARD WhileNoorEnergieshasachievedsignificantmilestones,Al- Ghazalacknowledgesthechallengesthatlieahead. Transitioningtosustainableenergyiscomplex,requiring extensiveinvestment,technologicaladaptation,andcultural shifts within industriesaccustomed toconventionalenergy sources.Al-Ghazal’sapproachtoovercomingthese challengesemphasizescollaboration.Headvocatesfor partnershipsacrosssectorsandborders,facilitating knowledgeexchangeandresourcesharingtoaccelerate progress. Anothercriticalaspect ofNoorEnergies’ DIGITALTRANSFORMATIONINENERGY Al-Ghazal’svisionfordigitaltransformationextendsto theheartofNoorEnergies’operations.Astheenergy sectorgloballyundergoes digitaltransformation,Noor Energiesincorporatesadvancedtechnologiessuchas artificialintelligence(AI),machinelearning,andthe InternetofThings(IoT)intoitsprocesses.These technologiesenhanceefficiencybyenablingpredictive maintenance,optimizingenergyconsumption,and reducingoperationalcosts.Forexample,AI-drivendata analyticsallowsNoorEnergiestomonitorandimprove energyoutputinrealtime,maximizingtheeffectiveness ofrenewableenergysources. strategyiseducation andtraining.By investinginthe Thisdigital-firstapproachpositionsNoorEnergiesasa modelforotherenterprisesintheMiddleEastand beyond.Byintegratingdigitalsolutionsintosustainable practices,NoorEnergies,thecompanynotonly contributestoenvironmentalgoalsbutalsoensures competitivenessinarapidlyevolvingglobalenergy market.ThedigitaltransformationagendaatNoor Energiesexemplifiesthepotentialoftechnologytodrive innovationinsectorstraditionallyresistanttochange. developmentoflocal talent,Al-Ghazal hopestobuilda workforcecapableof supportingtheKingdom’senergytransition.NoorEnergies regularlycollaborateswitheducationalinstitutionstooffer trainingprogramsandinternships,preparingthenext generationofprofessionalstocontributetotherenewable energysector. ALIGNINGWITHSAUDIARABIA’SVISION2030 SaudiArabia’sVision2030hascatalyzedvariousinitiativesacrosstheKingdom,includingreformsaimedatcreatingamorediversifiedandsustainableeconomy.NoorEnergies’goalsalignwiththisvision,particularlyitsemphasisonrenewableenergy,digitaltransformation,andareduceddependencyonoil.Thecompany’sworkin transformingtheenergylandscapemirrorstheKingdom’sbroaderaspirations,withNoorEnergiesemergingasa significant player inachievingthesegoals. ABLUEPRINTFORTHEFUTUREOF ENERGYINTHEMIDDLEEAST Al-Ghazal’sworkwithNoorEnergiesoffersaglimpseinto thefuture ofenergyintheMiddleEast.Ascountriesinthe regionseek toreducetheirrelianceon oil,companieslike NoorEnergiesprovideablueprintforsustainable, technology-drivenenergysolutions.Thecompany’sfocuson sustainableenergy,coupledwithitscommitmenttodigital transformation,positionsitasaleaderinthefield. Lookingforward,Al-GhazalenvisionsaMiddleEastwhere sustainableenergysourcesdominatethelandscape, supportedbydigitalinfrastructuresthatoptimizeenergyuse andminimizewaste.HeseesNoorEnergiesasakeyplayer inthistransition,continuing toinnovateandexpandits offeringstomeettheregion’sgrowingdemandfor sustainableenergysolutions. Al-GhazalbelievesthatNoorEnergiescanplayacrucial roleinshapingtheKingdom’sfuturebyfosteringan ecosystemofinnovation.Thisambitionisparticularly evidentinhissupportforresearchanddevelopmentin energytechnologiesandhisdedicationtocreatingjobsin therenewableenergysector.NoorEnergiesisnotonlya businessendeavorbutalsoamissiontocontributeto SaudiArabia’sprogressandsustainability. CONCLUSION MohammedAl-Ghazal’sjourneywithNoorEnergiesrepresentsmorethanjustentrepreneurialsuccess;itisatestamenttothetransformativepowerofvision,innovation,andcommitmenttosustainability.BychampioningEnvironment-friendlyenergyanddigitaltransformation,Al-Ghazal is helpingtoredefinetheenergysectorintheMiddle East,aligningwiththeaspirationsofSaudiArabia’sVision2030andpavingthewayforamoresustainablefuture.NoorEnergiesstandsasabeaconofwhatispossiblewhenenvironmental responsibility andtechnologicaladvancementconverge,inspiringanewgenerationofentrepreneurstopursueimpactfulchange. November’24|EntrepreneurOne|09

  10. SCANME CHECKSCORE CheckYourMarketing MaturityScore tomeetyourbusiness'sevolvingneeds 11:23AM 4G HEREISYOUR DIGITALMARKETING MATURITYSCORE 0-19 20-39 40-5960-7980-100 www.markivis.com

  11. AnandKumar TheArchitectofBrandSuccess THEARCHITECTOFGROWTHAND BRANDTRANSFORMATION AnandKumar'sjourneyoverthe pastdecadehasbeen nothingshortofextraordinary,reshapingbrandstrategyand marketingacrossdiverseindustries.Withatalentfor designingcampaigns that drivetangibleresults,he has consistentlyalignedhisstrategicinsightswith organizationalobjectivestoachievesustainablesuccess. Anandisaproudrecipientof the 40Under 40Marketing MastersAward,theETBrandBestBrandManager2021 accolade, andis recognizedas aLinkedInTop Voicein BrandStrategy. REVOLUTIONIZINGLOCALSEARCHAT ASKME.COM In2011,Anand'svisionarybrandstrategyandinnovative thinkinggaverisetoIndia'sfirstDigital YellowPages,a revolutionaryover-the-phonelocalsearchservice,anda trailblazingmobileappatAskme.com.Thisgroundbreaking initiative,Anand'sbrainchild,boostedcustomerengagement byanimpressive600%,earninghimthewell-deservedtitle of'TheBestFind of theYear.' COOKINGUPSUCCESSATPANASONIC AsProductManageratPanasonic,Anand’sbrillianceshone throughinthelaunchofabudget-friendlyelectricrice cooker.Byachievingasalesvolumeof32lakhunitsand expandingmarketshareby40%,hewashonoredas 'PerformeroftheYear'inFY17.HisinnovativeJasmine Seriescampaigngarneredacclaim,includingrecognition fromFlipkartasthe'MostImpactful&InnovativeMarketing Campaign.' DRIVINGINNOVATIONATASHOK LEYLAND JoiningAshokLeylandmarkedanothermilestoneinAnand’s illustriouscareer.Managingover150productlaunches,he reducedthecostperleadby77%inFY2019-20and increasedleadinflowby39%,boostingsalesby18%. Notably,hiseffortselevatedthecompany’smarketsharein theSouthregionfrom42%to58%inFY2018-19. SWITCHMOBILITY–BUILDINGABRAND FROMTHE GROUNDUP AnandcraftedthebrandstrategyforSwitchMobilityfrom thegroundup.Hisleadershipplayedapivotalrolein establishingSwitchMobilityasaformidableandtrusted name intheindustry.FromlaunchingIndia’sfirstelectric double-deckerbustounveilingcutting-edgeeBusandeLCV products,Anand'seffortsnotonlyshowcasedinnovationbut alsocementedthebrand’sreputationforreliabilityand excellence. Therecognitionfollowedswiftly,withSwitchMobility receivingmultipleprestigiousaccolades: BestBrandStrategyAward2023 MostTrustedBrandoftheNation2023 BestPRCampaign2023 MarketingExcellenceAward2024 CONCLUSION:THEVISIONARYMARKETER AnandKumar’sstoryisoneofinnovation,meticulous planning,andaprofoundunderstandingofmarket dynamics.Hisjourneyunderscoresthetransformativepower ofboldideasandstrategicexecution,settingabenchmark formarketingexcellence. His visionaryapproachtobrand strategyhas lefta lastingimpact onthe brands hehas workedwith. November’24|EntrepreneurOne|11

  12. GUESTWRITING 6TipsOnDealingWithDifficult BusinessClients By:StanPopovich E verypersonhas worked with difficultcustomerswhenitcomes Asaresult,herearesixtipsonhowtodealwithdifficultbusiness clients. 1.Prepareaheadof time: Regardlesshowgoodyouareorhowmany awards youhavewon,itis impossibletomakeeveryonehappyallofthetime.Itisimportantthat abusinessownerdevelopsagoodreputationintheirareaofexpertise tobufferthepossibleproblemsofdealingwithdifficultcustomers. totheir career andbusiness. Itcanbeachallenge tostaycalm instead ofgettingupsetwhenyourcustomers giveyouahardtime. Make a listof yourcompany’s accomplishmentsandawardstoinclude inyourmarketingcampaign.Developastrongfoundationofcustomer satisfaction.Thatwillworktoyouradvantagewhendealingwithan unhappycustomer. 12|EntrepreneurOne|November’24

  13. 2.Geteverythinginwriting: Itisimportantthatyougeteverythingin writingwhendealingwithyourclients. 5.Gethelpfromyouremployees: Enlisttheservicesofyouremployeeswhocouldbeof assistanceinworkingwithyourchallengingclients.In addition, a businesscouldhiresomeonewhoisanexpert inpublicrelations.Someofyourotherworkersmay havetheexperienceandskillsofdealingwithdifficult people. Misunderstandingswillhappenand expectationswillnotalwaysbemet.Indealing withothers,puteverythingdowninwritingto savemoneyandheartachedowntheroad. 3.Listentoyourcustomers: Listentoyourcustomersandviewyour 6.Preparefor unexpected surprises: Sometimes,thingshappenthattakeeveryoneby surprise.Whenunexpectedthingshappen,dealwith themimmediately.Ifsomeofyouremployeescallin sickononeofyourbusiestdays,don’tgetstressedout. Justreassignsomeofthetaskstoothersortakeitupon yourselftohandleyourcustomersdirectlyfortheday. Learntofindthesolutioninsteadofbeingtheproblem. customer service issues throughtheir eyes.You mightbesurprisedonwhatyoulearn.Don’t assumethatyouknowwhatyourcustomers wantandalwayslistentothefactsofagiven situation.Neverarguewithyourclientsand alwaysremain politeand professional. Ifacustomertellsyouasimilarbusinessyour competingagainsthandlestheirmarketing campaignalotdifferently,don’tgetupsetand offended.Listentowhatyourcustomeris tellingyou.Bewillingtoimproveandmake changesasneeded.Donotassumethatyou havealloftheanswersandalwaysremain committedtodoingthingsmore efficiently. AboutTheAuthor 4.Learntocommunicateeffectively: Getintothehabitoftalkingwiththepeopleyou dobusinesswith.Askquestionsandmakesure thateveryoneisonthesamepage.Effective communicationwithyourcustomerswill preventmisunderstandingsdowntheroad. Inaddition,yourclientswanttoworkforthose companieswhoarefair,honest,andwillingto admitwhenthey’rewrong.Bewillingtoadmit anymistakesyoumaymakewhendoing businesswithothers.Yourcustomerswill respectyour integrity. StanPopovichistheauthorofthe popularmanagingfearbook,“A Layman’sGuidetoManagingFear”. FormoreinformationaboutStan’s bookandtogetsomemorefreemental healthadvice,pleasevisitStan’s websiteat http://www.managingfear.com November’24|EntrepreneurOne|13

  14. BonnNutrientsPvtLtd. BONNGROUP-ONE-OF- A-KINDPROPOSITION COMPANYDETAILSANDSTORY BonnGroupisarapidlygrowingFMCGcompany,withadominantpresenceintheBreadandBakerycategoryinthenorthernregionofthecountry.Inaddition,theyhaveastrongpresenceintheBiscuitcategory,withtwopopularbrands-BONNandAmericana-acrossnorthern,eastern,andwesternpartsofthecountry.Theyarealsoactivelyexportingto55countriesandexpandingtheirbusiness.Innovationisakeyvalueforthecompany,whichiswhyitrecentlyentered theorganicfoodmarketwitharangeofproducts. VOICEBOXOFBONNGROUP DawinderPalisBusinessHeadfortheHouseofVedaandGroup MarketingHeadfortheBonnGroupofIndustries.Inthisrole,heis responsiblefordevelopingandimplementingmarketingstrategies togrowthebrandandexpandproductsales.Hewillalsooversee theoperationsofHouseofVedaandberesponsiblefortheoverall businessgrowthofthecompany.AnMBAfromtheBirlaInstituteof ManagementTechnology,hecomeswithanexperienceofover13 yearsindiversebusinesscategories. PriortoBonn,PalwasheadingMarketingforBikano.Hehasalso servedasaCategoryHeadincompanieslikeDharampalSatyapal Group,CatchSaltsandSpices,ShriramGroup,MawanaSugars,and OzoneGroup.Healsoplayedamajorroleinchangingconsumer mindsetduringtherevampingofNomarksbrandfromaproblem solutiontoadailyregimebrand. InhisroleasHeadofMarketingatBonn,Palwillberesponsiblefor handlingthebusinessmarketingstrategiestoevolveandscaleup theirbrandthroughengagingcontent.AsBusinessHead,hewillbe responsible fortheoverallbusinessgrowth,expandingproduct sales,andwilloverseetheoperationsof HouseofVeda.AnMBA fromtheBirlaInstituteofManagementTechnology,hecomeswith anexperienceofover13yearsindiversebusinesscategories. PriortoBonn,PalwasheadingMarketingforBikano.Hehasalso servedasaCategoryHeadincompanieslikeDharampalSatyapal Group,CatchSaltsandSpices,ShriramGroup,MawanaSugars,and OzoneGroup.Healsoplayedamajorroleinchangingconsumer mindsetduringtherevampingofNomarksbrandfromaproblem solutiontoadailyregimebrand. DawinderPal HeadofMarketingatBonnGroup Mr.Palexpressed,"IamecstatictobereturningtoBonnfora secondtimeandhavethechancetocontributetothegrowth ofthisexceptionalFMCGbrand.Iameagertodevelop innovativemarketingstrategiesthatnot only set the brand apartbutalsodriveresultsandhelpthecompanyreachits goals.IamexcitedtobeapartofBonn'svisionandlook forwardtomakingapositiveimpact." UNIQUEPERSPECTIVEABOUTBONNGROUP: OvertheseyearsBonnhasdevelopedaverystrong infrastructurefollowingbackward: BackwardIntegrationStrengthensServiceability StrategicInfrastructureforHigh-QualityStandards Thefleetof600TrucksforDailyDistribution EstablishedBrandintheFoodCategory 14|EntrepreneurOne|November’24

  15. CHALLENGESFACEDDURINGCOVID Thepandemicposedsignificantchallengestoourcompany's operations,particularly in the FMCGindustry.One of the major challengeswastokeepupwiththesurgeindemandforour productswhilemaintainingtheirquality.Thecompanyneededto expanditsworkforcetomeetthisdemand,butatthesametime,it hadtoensurethatallitsemployeeswerehealthyandsafeenough tocontinueworking.Thisrequiredthemtotakeadditional measurestoprotecttheiremployeesfromthevirus,suchas providingthemwithpersonalprotectiveequipmentandensuring propersocialdistancing. DiversifiedandHugeProduct Portfolio ExceptionalServiceabilityAcrossMarkets,On-Time DeliveryandProductAvailability MaintainingHigh-QualityStandards In-HousePackagingUnitforQualityControl AdeptatSupplyingProductsAcrossMarkets CLICKTHROUGHTHEDIGITALCUSTOMER JOURNEY Digitizationhasvastlyimprovedthecustomerjourneybyenhancing communicationandefficiency.Itfostersadigitallyconnected environment,boostssystemefficiency,andenablesdirectchannel linkage.Real-timecustomerinsights,betterserviceability,andan enrichedcustomerexperiencefurthercomplementthese advantages.Digitizationalsoimprovescommunicationand convenience,streamliningprocessesforbusinessesandcustomers alike.Overall,it playsapivotalroleinmodernbusinessstrategies. Anotherchallengewastoaddresstheconcernsofconsumerswho wereafraidtobuyourproductsduetofearsofcontamination.They took stepstoensurethat ourproductsweresafeand free from contaminantsbyimplementingstrictsafetyprotocolsinour manufacturingprocesses.Wealsotookmeasures to educateour consumersaboutthesafetyofourproductsandhowwewere addressingtheirconcerns. Inadditiontothesechallenges,thepandemicalsoaffectedour supplychain,makingitdifficultinitiallytosourcerawmaterialsand distributeourproductstoourcustomers.Companieshadtoadapt quicklytothesechangesandfindalternativesourcesfortheirraw materialsandnewwaystodistributetheirproducts. AIMACROBATOFBONNGROUP Thecompanyisdedicatedtodeliveringhigh-quality,differentiated productsandachievingdouble-digityear-on-yeargrowth.They prioritizeuniqueofferings,excellentservice,andaggressive marketingtoexpandtheirbrandvisibilityandmarketpresence. Despitethesechallenges,BonnGroupcompanywasable to meet the demandsofits customersandmaintainits qualitystandards. Theyremaincommittedtoprovidingcustomerswithsafeandhigh- qualityproductsand continuedto workhardto overcomethe challengesposedbythepandemic. TECHNOLOGYIMPACTANDINDUSTRIAL TRENDS Manufacturingofsubstrates,logistics,andprocurement.Thecompanyhasinvested in thelatesttechnologyandinfrastructuretoensurethatitsproductsareofthehighestqualityanddeliveredtocustomersinatimelyandefficientmanner.Bonnhasalsofocusedonbuildingastrongteamofexpertswhoarepassionateabouttheirworkandcommittedtodeliveringexceptionalresults.Inadditiontoitscorebusiness,BONNisalsocommittedtosustainabilityandenvironmentalresponsibility.Thecompanyhasimplementedarangeofinitiativestoreduceitscarbonfootprint,includingtheuseofrenewableenergysourcesandthedevelopmentofeco-friendly packagingsolutions.Overall,BONNisaleadingplayerintheFMCGindustry,withastrongfocusoninnovation,quality,sustainability,andcustomerengagement.Thecompanyiswell-positionedforcontinued growth andsuccessintheyearsahead. Inconclusion,theFMCGindustryisundergoingsignificantchanges, andcompaniesthatareabletoadapttothesechangesandprovide innovativeandsustainableproductsandservicesarelikelytobe theonesthatthriveintheyearsahead. WHAT’SSUCCESSACCORDINGTOMR. DAWINDERPAL? Additionally,successforanFMCGcompanyalsomeansstayingaheadofthecurvewhenitcomestomarkettrendsandconsumerpreferences.Thisrequiresadeepunderstandingoftheindustryandtheabilitytoanticipatechangesbeforetheyhappen.Italsomeanscontinuouslyinnovatinganddevelopingnewproductsandservicesthatmeettheevolvingneedsofthemarket. Successalsoinvolvesbuildingstrongrelationshipswithour suppliers,distributors,andretailers.Byworkingtogetherand collaboratingonstrategies,wecanensurethatourproductsare availabletoconsumerseverywhereandthattheyarebeing marketedandsoldeffectively. Additionally,withthe riseoftechnologyandtheinternet,FMCG companiesarealsoleveragingdataanalyticstobetterunderstand consumerbehaviorandpreferences.Thisallowsthemto personalize their marketingstrategiesandimprovetheirproduct offeringstomeetthedemandsoftheirtargetaudience. ADVICETOTHEREADERS ThisisaveryinspiringmessageandDawinderPalagreeswithit.“Intoday'sfast-pacedandever-changingbusinesslandscape,it'scrucialforindividualstonotonlyfocusontheirownsuccessbutalsocontributetothegrowthandsuccessoftheirorganization.By workingtogether,organizationscanachievegreatthingsandmakeapositiveimpactontheircustomers,employees,andtheworldatlarge. It'salsoimportanttoremember thatsuccess isnotjustabout achievingfinancialgoalsbutalsoaboutmakingapositiveimpact ontheworld.Byfocusingonsustainability,ethicalpractices,and socialresponsibility,organizationscancreateabetterfuturefor Moreover,theFMCGindustryisalsobecomingincreasingly globalized,withcompaniesexpandingtheiroperationsacross borderstotapintonewmarketsandconsumerbases.Thisrequires companiestonavigatecomplexregulatoryenvironmentsand culturaldifferences,makingitevenmoreimportanttohavea strongandexperiencedteaminplace. everyone.”. November’24|EntrepreneurOne|15

  16. SUSTAINABLEEXCELLENCE:JHANAVIHEIGHTSPIONEERING GREENINNOVATIONSINREALESTATE RESPONSIBILITYOFTHEKEYPERSON AstheManagingDirectorofJhanaviHeights,Deepender Sehrawatoverseesallcompanyoperations.Withover20 yearsofrealestateexperienceandanMBAinFinancefrom theIndianInstituteofPlanning&Management,Delhi, Deepender ensures efficiencyacrossdepartmentslike marketing,procurement,andworkingcapitalmanagement. Heprioritizesexceptionalcustomersatisfactionbytailoring projectstomeettheirneeds.Additionally,Deependershapes thecompany'sstrategicdirectionbyidentifyinggrowth opportunitiesandguidingittowardlong-termsuccess. Overall,heplaysapivotalroleindrivingJhanaviHeights' growthandprofitability. ABOUTJHANAVIHEIGHTSPRIVATELIMITED AsIndiasetsitssightsonachievingcarbonneutralityby 2070inalignmentwithitscommitmenttotheUnited NationsConventionsonClimateChange(UNFCCC),various sectors,includingrealestate,areundergoinganoticeable shifttowardssustainability.Thistransitionisspurredby factorssuchasurbanization,increasingdisposableincomes, andagrowingenvironmentalconsciousnessamong consumers.Developersarenowcompelledtoprioritize responsibleurbandevelopmentandembracegreenbuilding practicestomeetevolvingmarketdemandsandstringent environmentalregulations.Thisparadigmshiftnotonly impactstherealestatelandscapebutalsoinfluences technologicalandstrategicinnovationswithinthesector. JhanaviNoreste,apioneeringprojectbyJhanaviHeights, exemplifiesthistrendbyofferingeco-friendlyoptionswhile cateringtoconsumers'desiresforquality,spacious,and value-for-moneyinfrastructure,thusreflectingtheevolving dynamicsoftherealestatemarkettowardsamore sustainablefuture. ABOUTTHEKEYPERSON HeadingthehelmofJhanaviHeightsisDeependerSehrawat, theManagingDirector.Possessingapost-graduateMBAin FinancefromtheIndianInstituteofPlanning& Management,Delhi,Deependerbringsovertwodecadesof invaluableexperienceintherealestaterealmto thetable. Inhisrole,hemeticulouslyoverseesvariousfacetsofthe business,includingmarketing,procurement,workingcapital, andmore.Deepender'sadeptleadershipensuresseamless projectexecutionwhileupholdingthehigheststandardsof operationsandadheringtotimelines. DEEPENDERSEHRAWAT ManagingDirector 16|EntrepreneurOne|November’24

  17. IMPACTOFNEWTECHNOLOGIESANDHOW ISTHECOMPANYADAPTINGTOIT? JhanaviHeightswillbeadaptingfuturistictechnologywith HomeAutomationandothercutting-edgetechnologyinthe upcomingprojects.HomeAutomationenhancesefficiencyby seamlesslymanagingvarioushouseholdfunctions,fromsmart thermostatsadjustingthetemperaturetoautomatedlighting systemsadaptingbrightnessbasedonoccupancy;these innovationsstreamlinetaskswhileconservingenergy. WHATDOESTHECOMPANYDO? JhanaviNoreste,sprawlingacross1.47acresofsceniclandscape,epitomizesJhanaviHeights'ethosofexcellencein constructionandcontemporarydesign.Foundedin2012byindustrystalwartsDeependerSehrawat,DilbaghSinghSehrawat,andSunderSingh,JhanaviHeightshasemergedasapremierrealestatedeveloper,completingfivesophisticatedprojectswithmoreinthepipeline.With112thoughtfullycraftedapartmentunitsoffering2BHKand3BHKconfigurations,startingfromacompetitivepricepointof70and80lakhrupeesrespectively,JhanaviNorestecaterstodiscerningbuyersseekingbothluxuryandsustainability.Thepropertyboastsanimpressivearrayofamenitiesspanningapproximately25,000sq.ft.,includinglandscapedgardens,aclubhouse,agymnasium,andvarioussportsfacilities,fosteringasenseofcommunityandwell-being.Noteworthyareitsadaptablepost-COVIDfacilities,suchas dedicatedofficecabinsforprofessionals,envisionedbyDeependerSehrawat,theManagingDirectorofJhanaviHeights,toaccommodatetheevolvingwork-from-hometrends. Additionally,withremoteaccessviasmartphones,homeowners caneffortlesslymonitorandcontrolappliances,security systems,andirrigation,fosteringconveniencewithpeaceof mind.Further,predictivemaintenancecanbeenabled, optimizingresourceusageandreducingoperationalcosts.In essence,homeautomationrevolutionizeslivingspaces,offering unparalleledcomfort,efficiency,andsustainabilityinthe modernhome. NEWSTRATEGIESADOPTEDBYTHECOMPANY MovingTowardsEnvironmentalSustainability:LeadingtheWayin GreenInitiatives AtJhanaviNoreste,aprojectendorsedbytheIndianGreenBuildingCouncil(IGBC),wearecommittedtospearheadingthe eco-friendlymovementwithintherealestatesector. Recognizing the increasingdemandforreputablebrandsand higherprojectstandardsamongtoday'sdiscerningconsumers, weprioritizedeliveringenvironmentallyconsciouslivingspaces thatresonatewiththeirvalues.Throughoursteadfast dedicationtointegratingEco-consciousmethodologies,suchas enhancingmaterial,resource,andenergyefficiency,weaimto establishanewbenchmarkforsustainabledevelopment. WHOARETHEIRCLIENTS? TheclienteleofJhanaviHeightscomprisesindividualswho haveinvestedinpropertiesacrossthecompany'scompleted projectssuchasJhanaviCaptown,JhanaviManhattan,and JhanaviPicassoCity.Additionally,thosewhohavereserved unitsinongoingdevelopmentslikeJhanaviNoresteand JhanaviSaiVillealsoformpartofthecompany'scustomer base. JHANAVIHEIGHTSUSP AtthehelmofJhanaviHeightsisManagingDirector DeependerSehrawat,whoseleadershipsteersthecompany's commitmenttosustainablelivingandtechnological advancement.WithprojectslikeJhanaviNoreste,accredited bytheIndianGreenBuildingCouncil, thecompanysetsa newstandardforeco-friendlydevelopment.Theirupcoming endeavor,"CodeName–Silk,"showcasestheirdedicationto cutting-edgetechnology,ensuringseamlessintegrationfor residents. Ourfocusoneco-friendlyprojectsoffersnumerousadvantages.RegionslikeMaharashtraandOrissahaveseensignificantreductionsofuptoone-thirdintheirelectricityexpenses,while Karnatakaplanningtopromotesuchpracticesforrealestatedevelopment.Additionally,financialinstitutionsandthebankingsectorarealsoplanningtoprovideincentives,includinga25-basis-pointconcessionforgreeninitiatives.Thesebenefitsunderscoreourcommitmenttonotonlyprovidingtop-qualityresidencesbutalsofosteringagreenerandmoresustainablefuture, ashighlightedbyDeepender. FUTUREENDEAVORSOFJHANAVIHEIGHTS Sinceitsestablishmentin2012,JhanaviHeightshasremaineddedicatedtoitsvisionandmission,experiencingremarkablegrowthovertheyears.Withrevenueskyrocketingby45-50timesinthelastdecade,thecompanynowaimstoachieveaturnoverof40croresbytheendofMarch.Currently,JhanaviHeightsisembarkingonanambitiousventure,collaboratingwiththeesteemedTrishulBuilders,ledbyByraganiNarenderKumar,tolaunchapremium project spanning 4lakhsq.ft.alongKanakapuraRoad.Thispartnershipunderscoresthecompany'scommitmenttoupscaledevelopments,withafocusonapartmentsandvillaspricedattwocroresormore.Overthenextfiveyears,theventureplanstoconstructapproximately20,00,000sq.ft.ofluxuriousrealestate,solidifyingitspositionasa prominent playerintheindustry. November’24|EntrepreneurOne|17 Drivenbyacustomer-centric approach,JhanaviHeightsoffers competitivepricingandanarrayofamenitiestailoredtomodernlifestyles.Theiralignmentwithgovernmentsustainabilityinitiativesunderscorestheircommitmenttoshapingagreenerfuture.Inessence,JhanaviHeightsstandsasabeaconofinnovation,sustainability,andexcellencein therealestatelandscape,spearheadingaparadigmshifttowards eco-consciousliving.

  18. CHATTERBOXCOMMUNICATION:NAVIGATINGTHEDIGITAL LANDSCAPEWITHCREATIVITY,INNOVATION,ANDCLIENT-CENTRICEXCELLENCE CHATTERBOXCOMMUNICATION ChatterboxCommunication,adigitalmarketingandsocial mediamarketingcompanyestablishedin2018and headquarteredinDelhi,specializesintailoringbespoke narrativesand pioneeringstrategiesto elevatetheirclients' digitalpresence.Beyondmerelylaunchingcampaigns,theteam atChatterboxCommunicationisdedicatedtocurating experiencesthatnotonlycaptureattentionbutalsodeeply resonateandinspire.Withacommitmenttoinnovationand creativity,theystrivetoensuretheirclientsstandoutamidstthe digitalcrowd. Thiscollaborativeapproachallowsthecompanytotailorits marketingstrategiestoeachclient'sspecificneeds,ensuring thateveryprojectisapproachedwithcreativity,insight,and effectiveness.Byprioritizingclientsatisfactionandleveraging thecollectiveexpertiseofitsteam,ChatterboxCommunication consistentlydeliversexceptionalresultsthatresonatewith audiencesanddrivesuccessforitsclients. WHOARETHEIRCLIENTS? ChatterboxCommunicationboastsadiverseclientele,ranging fromwell-establishediconstoemergingtrendsettersacross variousindustries, includingfashion,skincare,beauty,and lifestyle.Among itsprestigiousclientsare renownedbrands suchas LotusHerbals,Revlon,SwissBeauty,Pond’s,Krispy Kreme,mCaffeine,HKVitals,Innisfree,TheAyurvedaCo, SamosaParty,Hyphen,andmanymore.Thecompanytakes prideinitsabilitytocatertotheuniqueneedsandaspirationsof eachclient,craftingcustomizedstrategiesandinnovative campaignsto propelthemtowardsuccessintheever-evolving digitallandscape. CHATTERBOXCOMMUNICATIONUSP WhatsetsChatterboxCommunicationapartisitsunwaveringfocusoncreativity,diversity,andclientsatisfaction.Recognizingtheimportanceofadaptingtochangingtimes,thecompany consistentlystrivestoinnovate,ensuringitscreationsarenotonlyuniquebutalsorelatableandfresh.Embracingdiversityasasourceofstrength,ChatterboxCommunicationvaluesinputfromitsteammembers,whobringavarietyofperspectivesandbackgroundstothetable. ANKRISHBHAYANA CEOand Founder 18|EntrepreneurOne|November’24

  19. KEYPERSON AnkrishBhayana,thecaptainoftheChatterboxCommunicationshipanditsfounder,servesasthedrivingforcebehindthecompany'sstrategicvision,fosteringacultureofcreativityandexcellencewithintheorganization.Wearingmanyhats,Ankrishnavigatesthecompany'sstrategicdirectionwhileensuringseamlessoperationalmanagement.Hecontinuallypushestheboundaries,keepingtheteamaheadofthecurvewithinnovative ideas andarelentlesspursuitofexcellence.However,beyondhisroleasavisionaryleader,Ankrishprioritizes cultivatingaworkenvironmentwhereeveryteammemberfeelsvaluedandinspiredtodelivertheirbest.His leadership style notonlypropelsthecompanyforwardbutalsonurturesasenseofbelongingandempowermentamongtheteam,drivingcollective successandinnovation. 2024RESOLUTIONS In2024,ChatterboxCommunicationispoisedforgrowth,aiming to expandnationallyandinternationallywhilesolidifyingits positionas aleadingdigitalmarketingagency.Thecompany's primaryfocusremainsonpushingtheboundariesofdigital creativityanddeliveringimpactfulresultsforitsclients. TRENDSANDCHALLENGES ChatterboxCommunicationthrivesonnavigatingthedynamic digitallandscape,eagerlyembracingemergingtrendssuchas influencermarketingandthemetaverse.Despiteencountering challengeslikeintensecompetitionandrapidlyevolving technology,thecompanyremainsresilient.Throughteamwork andasteadfastfocusonclientsatisfaction,Chatterbox Communicationhasovercomethesehurdles,emergingstronger thaneverbefore. KEYPERSON’SROLE ApivotaldecisionforChatterboxCommunicationwasplacingthehappinessandwell-beingofitsteamattheforefront.Recognizingthatavaluedandsupportedteamisanunstoppableforce,thecompanymadeitaprioritytocultivateaculturewherecreativityandcollaborationthrive.Emphasizingnotjusttaskcompletionbutalsotheexchangeofideasandmutualsupport,thisapproachhasyieldedsignificantbenefits.Theteamisnownotonlyhappierbutalsomoremotivatedandproductivethaneverbefore.ThiscohesionhasplayedacrucialroleindrivingChatterboxCommunication'sgrowthandachievingitssuccess. MEANINGOFSUCCESS ForChatterboxCommunication,successtranscendsmerenumericalachievements.Itembodiesmakingatangibleimpact,fosteringongoinggrowth,andspearheadinginnovation.However,paramounttoeverythingiswitnessingtheflourishingoftheirclient'sbrands.Whetherit'sboostingengagementmetricsorcultivatingdeeperconnections,theCompany’struemeasureofsuccessistheconcretedifferencetheybringtotheirclients'journeys. HOWDOESTHECOMPANYENCOURAGEPEOPLE? AtChatterboxCommunication,there'safirmbeliefin celebratingvictories,regardlessoftheirmagnitude.Recognizing andappreciatingthehardworkofeveryteammemberfostersan environmentwhereeveryonefeelsvaluedandempoweredto thrive.Thiscultureofappreciationignitesaremarkable enthusiasmforproductivityandreadinesstotacklechallenges head-on.Bycelebratingwins,bigorsmall,Chatterbox Communicationcultivatesadynamicatmosphereofmotivation andcollaboration,drivingtheteamtowardsevengreater achievements. FUTUREENDEAVORS ChatterboxCommunication'smissionisclear:tomakeitsclients' digitaldreamsareality.Throughinnovation,flexibility,and teamwork,thecompanystaysaheadofthecurve,empowering clientvoicesandensuringtheirbrandsshineinthedigital world.ChatterboxCommunicationispoisedforgrowth,with planstoexpanditsclientbase,broadenitsservices,andexplore newmarkets,allwhiledeliveringincreasingvaluetoitsclients. NEWIMMERSIVETECHNOLOGIESINMARKET ChatterboxCommunicationisalwaysscoutingforinnovative toolsandplatformstoenrichitsclients'digitaljourneys.From harnessingAIcapabilitiestoexploringcutting-edgeproduction techniques,thecompanyiscommittedtodeliveringexceptional outcomes.Witharelentlessfocus oninnovationandstaying aheadoftrends,ChatterboxCommunicationensuresitsclients' brandsresonateloudlyanddistinctlyinthedigitallandscape. ADVICETOTHEREADERSBYKEYPERSON Inthejourneyofentrepreneurship,takingrisksisessential,failureisasteppingstone,notasetback.Stayalignedwithyourvisionandvalues,usingthemasyourguidingcompass.Embraceevolutionandinnovation,astheyleadtosuccess.Andremember,agoodcupofcoffeecanworkwondersalongtheway! NEWSTRATEGIES ChatterboxCommunicationisalwaysonthelookoutforfresh ideas andopportunities,constantlyexperimentingwithnew strategies,services,andmarketstostayaheadofthecurveand maintainexcitementandinnovation. November’24|EntrepreneurOne|19

  20. Innovation in the Automotive Industry withMr. RajKishoreNaik, VP-Sourcing&SupplyChain,AshokLeyland Withover33yearsofexperience in automotiveproductdevelopmentandqualitymanagement,Mr.RajKishoreNaik,VicePresidentofSourcing,SupplyChain,andHeadofNewPartsDevelopment&QualityatAshokLeyland,hasshapedaremarkablecareer.StartingatMaruti,followedbyTataMotors,andnowleadingatAshokLeylandsince2013,hispassionforautomobileshasdrivenhissuccess.Inthisinterview,Mr.Naikshareshisjourney,discussestheevolutionoftheautomotiveindustry,andoutlines AshokLeyland'sstrategicapproachtosourcing,supplychain,andqualityassurance. INTRODDBACKGROUN Q.CanyouprovideuswithabriefoverviewofyourprofessionaljourneyandhowyoucametoyourcurrentroleatAshokLeyland? AftergraduatingfromNIT,Rourkelain1991,IstartedmycareerwithIndia’sNo.1CarManufacturer,MarutiwhereIstartedmycareer.MovedtoTataMotorsin2002toworkinEnggResearchCtrforPassengerCarprojects.Ijoined the Hinduja Groupin 2013andcontinuingsuccessfullytillnow. ANDRESPONSIBILITIES Q.AsVicePresident-Sourcing&SupplyChain,andHeadofNewPartsDevelopment&Quality,whatarethekeyresponsibilitiesandchallengesthatcomewithyourrole? It'smygoodfortune to Lead a Team of 100-plusExtremely TalentedEngineerstodevelopthousandsofNewParts.In variousleadingpositions,Igottheopportunitytoguidethe teaminNewPartDevelopmentfortheHighestQualityStandard. IalwaysmotivatemyteamonQualityconfirmationactivities relatedtoSupplierpartsinadherencetoQualitysystems startingfromScratch totheStartofProductiontillthelifeof parts. EnsureSupplierQualityAssurancesystemisinplace&enhance suppliercapabilitytoensureZeroDefectsuppliesto ALforall partswellbeforeSOP. It’sajourneyof33yearsofrich&extensiveexperiencein ProductDesignandDevelopment,ManufacturingQuality,and Sourcing&SupplierQualityAssurance. ToplayavitalroleinNPQprocessbyinteractingwithall internalstakeholdersofALandallSupplierstomakesurethat Right partsaregettingdevelopedatRighttime with relevant suppliers. PresentlyleadingNewPartsDevelopmentforMHCV,LCV,and PSBandPartsQualityAssurance. Assurance ofRobustManufacturingProcessatSupplierendto achievesustainableQualityTargets.Ourfocuswillalwaysbefor continualimprovementsintheirManufacturingProcesswith increase in volumeandreduction in cost. Q.Whatmotivatedyoutopursueacareerintheautomotive industry,particularlyinsourcing,supplychain,newpartsdevelopment,andqualitymanagement? Automobileismypassionsincechildhood.IhavegrownupinafamilywhereeverymemberisanAutoExpert,andthisalwayskeepsmemotivated. Q.Howdoyouensuretheseamlessintegrationofsourcing,supplychain,andqualityaspectsforthedevelopmentofnewpartsatAshokLeyland? Wefollowdailyworkmanagementreviewwithteammembers byconductingdailyMorningmeetingreviewatthescheduled timeandtherebyaddressingthedailyroutineissuesby providingnecessaryguidance&inputsforsolutionsandtheway forward.AlsowehavescheduledweeklyandMonthlyreviews withtherelevantteamsforseamlesscommunicationtoensure everypartdevelopmenttimelineisadhered. Iamenjoyingmyresponsibilitysinceitcallsforapivotalrolein theNPDprocessbyinteractingwithalmostalldepartmentsofAshokLeylandlikePMG/PMO/PD/MFGPlants/SQA/ServiceandallSupplierstomakesurethattherightPartsaregettingdevelopedatrightTimeattherightCostandatrightQuality with our relevantsuppliers. 20|EntrepreneurOne| November’24

  21. Q.Whataresomeof therecenttrendsandinnovationsin new partsdevelopmentandqualitymanagementthatyoufindparticularlyinterestingorpromising? InnovationandTechnologyplaysamajorroleinbringingtransparentcommunications,andclearprocessunderstanding.Standardizing the parts design fora better supply chain.AL,withmasterpieceinnovation,hasworkedonalternativefueltechnologysuchasHydrogen,CNG,Batteryvehicles,andFuelcell powered vehicles–andwearefutureready. INDUSTRYINSIGHTS Q.Howhaveyouwitnessedtheautomotiveindustryevolvein termsofsourcingandsupplychainpracticesovertheyears? INDUSTRY4.0-TheLaststopontheroadtothefullyautomated smartfactory.(AdvancedProcesscontrolsandVisualization applicationsarekeycomponentsofthisstrategyandultimatelywill becometheenablerforfullyautomatedFactories. SourcingandSupplyChainevolvedinmultifolds,Predictivesupply chain,Riskassessment&mitigationplan,Environmentalanalysis, Competitionbalancing,andBestpracticebenchmarkingswere meticulouslyfollowedandconvertedtoKeymatrices. MajorJunkofNon-Value-addedactivitiesisbeingremovedfrom theprocessestomaketheManufacturingProcessleanand enableustoreachourgoalsfasterandmoreeffectively. Newpartsdevelopmentfocus,ourthemeisRightpart@RighttimewithRightQuality@Rightinvestment.QualityisnomoreaspecialrequirementinNewpartsdevelopment,it’saninbuilthygienerequirement.Wearemovingfromqualityassurancetoassurancebyprocesscapabilityandsustenancethroughprocessmonitoringandcontinualimprovements. All theNewpartdevelopmentplans&approvalshavebeen digitalizedandCriticalQualityparametersaremonitoredby SupplierpartnersandOEMsviaonlineSPCmonitoring,Low-cost automation,and PokaYokesarealsotheareasinwhichthe innovationsandtechnologyplay asamajorrole forensuring infusingQualityoftheproductswith areducedleadtimefor development. Theautomotiveindustryhasundergonesignificantchangesinits sourcingandsupplychainpracticesovertheyears,drivenbyvarious factorssuchasGlobalization,TechnologyAdvancements,andshifts inconsumerdemand.Herearesomenotablewaysinwhichthe industryhasevolved: INNOVATIONALOGY: Q.HowdoesAshokLeylandleverageinnovationandtechnology inthesourcingandsupplychainprocesses,as well asin thedevelopmentofnewparts? WehaverecentlyinvestedourmajortimeinElectricVehicles(EVs) andNewMaterials. GlobalizationandOutsourcing: GlobalSupplyChains:Theindustryhasbecomeincreasingly globalized,withautomakerssourcingpartsandcomponentsfromall overtheworld.Thishasledtocomplexsupplychainsthatspan continents. EVRevolution:The shifttowardselectricvehicles has influenced sourcingpractices,withautomakerssourcingnewtypesofbatteries, motors,andmaterialsforEVproduction. Just-in-Time(JIT)Manufacturing: LeanPrinciples:Theadoptionofleanmanufacturingprinciples,such asJust-in-Time(JIT)production,hasbeenwidespread.Thismeans parts are deliveredtotheproductionlineexactlywhentheyare needed,reducinginventorycostsandimprovingefficiency. LightweightMaterials:Thereisagrowingtrendtowardslightweight materialssuchas carbonfiber andaluminum,whichrequirenewsourcingstrategies. AdvancedTechnologies: Digitalization:TheuseofdigitaltechnologieslikeIoT(Internetof Things),AI(ArtificialIntelligence),andBigDataanalyticshas transformedsupplychainmanagement.Thisincludesreal-time trackingofparts,predictivemaintenance,anddemandforecasting. ANDPARTNER Q.Canyousharesomeexamplesofsuccessfulcollaborationsor partnershipsthathavecontributedtothesuccessofAshokLeyland'ssupplychainandquality initiatives? WebelieveCustomercentricityistheprime,tomeetthecustomer delight -Weclearlyunderstandthat theSupplierrelationship& capabilityimprovementarekeyfocusareatoreachourvision. 3DPrinting:The emergence of3D printinghasthe potentialto revolutionizethesupplychainbyenablingon-demandproductionof parts,andreducingleadtimesandinventorycosts. SustainabilityandResponsiveness: EnvironmentalConcerns:Theindustryisincreasinglyfocusedon sustainability,leadingtotheadoptionofeco-friendlymaterialsand manufacturingprocesses. Wehavemultiplesuppliermotivational / capabilityimprovement programsandtrainingssuchasSupplierSamrat,andCluster approach.LeanSixsigmatrainingtosupplierpartners. SupplyChainResilience:Recentglobalevents,suchastheCOVID-19 pandemic,havehighlightedtheimportanceofsupplychain resilience.Automakersarenowmorefocusedonbuildingresilient andflexiblesupplychainsthatcanquicklyadapttodisruptions. Wealwaystreatsuppliersasourvaluablepartnersandtheir improvementsisourvictory. RelationshipwithSuppliers: CloserCollaboration:Automakersarenowcollaboratingmoreclosely withtheirsuppliers,formingstrategicpartnershipsratherthan traditionalbuyer-sellerrelationships.Thishelpsinsharingrisks, costs,andinnovations. November’24|EntrepreneurOne|21

  22. QUALITYMANAGEMENT CollaborationAcrossDepartments: Q.AstheHeadofQuality,howdoyouensurethehigheststandardsinthequalityofautomotivepartsproducedbyAshok Leyland? IurgemyTeamfewStepsgivenbelow: Cross-FunctionalTeams:Fostercollaborationbetweenquality, production,engineering,andotherdepartmentstoensureaholistic approachtoquality management. PerformanceMetricsandKPIs: SupplierQualityManagement: KeyPerformanceIndicators(KPIs):Defineandtrackrelevantquality metricssuchasdefectrates,scraprates,andcustomercomplaintsto monitorperformanceanddriveimprovements. SupplierAudits:Conductregularauditsofsupplierstoassesstheir qualitymanagementsystems,productionprocesses,and capabilities. SupplierCertification:Workwithsupplierstoachievecertificationssuch asISO/TS16949forautomotivequalitymanagement. Byimplementingthesestrategies,wehavesetuparobustQuality managementsystemthatensuresthehigheststandardsforourproduct, ultimatelyleadingtocustomersatisfaction,brandreputation,and operationalexcellence. SupplierDevelopment:Collaboratewithsupplierstoimprovetheir processes,providetraining,andensuretheymeettherequiredquality standards. Q.Canyousharesomeinsightsintothequalitycontrolmeasuresandprocessesimplementedtomaintainexcellence? Qualityexcellenceisacontinuousjourneyandhavenolimits.We stronglyrecommendIATF16949tooursupplierpartners.Beinga TQMcompanyweemphasisoncontinuousimprovementwith processcontrols. ProcessControlsandContinuousImprovement: StatisticalProcessControl(SPC):ImplementSPCtechniquestomonitor andcontrolproductionprocesses,ensuringtheyremainwithindefined qualityparameters. RootCauseAnalysis:UtilizetoolslikeSixSigma,8D,orsimilar methodologiestoidentifyandaddresstherootcausesofqualityissues. Wetootakesome critical initiativessuchasQmaxdrivetoimproveoursuppliercapabilitiesinwhichwecollaborate,Deepdive,supportto implement theimprovementstoenableZEROdefectMentality. KaizenandLeanPractices:Encourageacultureofcontinuous improvementthroughouttheorganization,focusingonwastereduction andefficiencygains. OurMissionwrtsupplierprocess,NoPass–NoMake–Noreceipt– MeansNopassofdefectivepartstocustomersbyensuringno defectivepartsbeingmadeandnodefectivepartsbeingreceived fromtheirsubsuppliers–ToenableZEROdefectapproach. RobustTestingandInspection: In-ProcessInspections:Conductinspectionsatvariousstagesof productiontocatchdefectsearlyandpreventthemfromprogressing further. PERSONAL REFNS Q.Whatmotivatesyouinyourrole,andhowdoyoustayinspiredamidstthedemandsofthe industry? Stayupdatedwiththelatesttrends,technologies,anddevelopments intheautomotivesector. FinalProductTesting:Performrigoroustestingonfinishedpartsusing techniquessuchasdestructiveandnon-destructivetestingtoensuretheymeetspecifications. EmployeeTrainingandEmpowerment: QualityTrainingPrograms:Providecomprehensivetrainingto employeesonqualitystandards,processes,andtools. Engagewithprofessionalsinthefieldthroughnetworkingevents, industryassociations,andonlineforums.Sharingideasand experiences withpeerscanprovidefreshperspectives.Iembrace challengesasopportunitiesforgrowth.Tacklingcomplexproblems andovercomingobstacleskeepsmemotivated. Itry to learnfrom thesuccessesandexperiencesofinspiringleadersintheautomotive industry.Theirstoriesandstrategiesoffermevaluablelessonsand motivation. Empowerment:Encourageemployeestotakeownershipofqualityby involvingtheminproblem-solving,decision-making,andcontinuous improvementinitiatives. CustomerFeedbackandSatisfaction: CustomerSurveys:Regularlygatherfeedbackfromcustomersto understandtheirexpectationsandperceptionsofproductquality. MaintainingahealthyWork-LifebalanceisprimetomeandIfeelitpreventsburnoutandmaintainenthusiasminmyjob.Maintainacuriousmindsetandapproacheachdaywithasenseofeagernesstolearn something new. CustomerComplaintHandling:Establisheffectiveprocessesfor handlingcustomercomplaints,conductingthoroughinvestigations,and implementingcorrectiveactions. AdvancedTestingEquipment:Investinadvancedtestingequipmentand technologiestoensureaccurateandreliablequality assessments. 22|EntrepreneurOne|November’24

  23. CAREERADVICE CLOSINGTHOUGHTS Q.Whatadvicewouldyougivetoprofessionalsaspiring togrowinthefieldsofsourcing,supplychain,andquality managementwithintheautomotive industry? Developadeepunderstandingoftheautomotive industry,includingitskeyplayers,Trends,Challenges, andRegulations.Stayupdatedwithindustryupdatesand developments. Q. Isthereanythingelseyouwouldlike toshareor highlightregardingyourroleorAshokLeyland's approachtosourcing,supplychain,andquality management? It’sapleasantexperiencehandlingmultipleprojectsatthe sametimeandcompletingQualityAssuranceactivities withinstipulatedtimelines. Pursuehighereducationincoresubjectsand certificationssuchasadegreeinsupplychain ALisaplacewhereeverybodygetslots ofopportunitiesto learnandlearnfasttoo.Sincetheprojectsarevariedin nature,onegetsanexcellentopportunitytoexperience multipleprospects. management,logistics,engineering,orQuality management.CertificationslikeSixSigmacanalsobe beneficial. WegivetopmostpriorityfortheQualityofourProducts.We haveverystrongCorporateValuesandValuethecustomers andBusinessPartners. Seekinternships,co-opprograms,orentry-level positionswithinautomotivecompaniestogainpractical experienceinsourcing,supplychain,orqualityroles. Takeadvantageofonlinecourses,workshops,and seminarstoStayupdatedwiththelatesttrends, technologies,andbestpracticesinsourcing,supply chain,andqualitymanagement. Collaboratewithprofessionalsfromotherdepartments suchasEngineering,Manufacturing,andSales. Understandinghowdifferentfunctionsworktogether willbroadenyourperspective. Showcaseyourleadershippotentialbytakingon additionalresponsibilities,leadingcross-functional teams,anddrivingprocessimprovements. AboveallIstronglyfeelthereisnoalternativetohardworkanddedication.Iwouldrequestallmyyoungsterstoneverfollowany short-cutrouteforsuccess. KoiManzilDoo...r..Nahi November’24|EntrepreneurOne|23

  24. EMPOWERTHE FARMERSFORFOODSECURITYTOWARDSASUSTAINABLEFUTURE: A CONVERSATIONWITHSAURABHAGARWAL,FOUNDER&CEOOFGROWiTINDIAPVTLTD Inanexclusiveinterview,SaurabhAgarwal,thevisionarybehindGROWiTIndia,sharesinsightsintohisentrepreneurialjourneyand themissiondrivinghiscompany'simpactintheagriculturalsector.Fromovercomingchallengestoleveraginginnovationand technology,MrAgarwaldiscusseshowGROWiTIndiaisrevolutionizingfarmingpracticeswhilefosteringsustainabilityandsocial responsibility.Discovertheuniqueinitiatives,futureplans,andinvaluableadviceforaspiringentrepreneursinthisilluminating discussion. INTRODUCTIONANDBACKGROUND Q.Canyousharewithourreadersa bitaboutyouand yourbackgroundandwhatinspiredyoutoestablish GROWiTIndia? MynameisSaurabhAgarwal,IamtheFounderandCEOofGROWiTIndiaPvtLtdIhavecompletedmygraduationfromCardiffUniversity,UnitedKingdomwithaspecializationinSupplyChainManagement.Afterthat,Ijoinedmyfamilybusiness,AlphaGroup,in2006.AfterthreeyearsofheadingtheAlphaGroup,IwentontopursueanMBAwithafocusonFamilyManagedBusiness(FMB)fromSPJainInstituteofManagement,Mumbai,India. UNIQUESELLINGPROPOSITION(USP) Q.Inacompetitivemarket,whatsetsGROWiTIndia apart?Whatisyouruniquesellingpropositionthatmakes yourcompanystandout? GROWiTisauniquecompanythatprovidesend-to-end solutionsfortheagri-foodsector,integratingtechnology with traditionalfarmingpracticestoincreaseyieldand reducewaste.Thecompany'sapproachistoempower farmerswith thelatesttechnologicaladvancementsto optimizetheiroutputwhilealsoensuringsustainability. Beinga3rdGenerationEntrepreneur,Iamaworkaholicandunderstandwhatittakestorunaprofitablebusiness.WithmypassionforAgriculture,IwanttocreatealegacyandhelpdoubletheoutputoftheIndianAgriculturesector. COMPANYVISIONANDMISSION Q.WhatisthecorevisionandmissionbehindGROWiT India?Howdoyouseeyourcompanymakingapositive impactintheindustry? OurmissionatGROWiTIndiaisto“EmpowertheFarmers forFoodSecuritytowardsaSustainableFuture.”We achievethisbyprovidinginnovativeprotectivefarming productsandholisticsolutions.Throughourcommitment tosustainabilityandtechnology-drivenapproach,weaim toupliftfarmers,enhanceproductivity,andfostera sustainableagriculturalindustryforfuturegenerations. SAURABHAGARWAL Co-Founder 24|EntrepreneurOne|November’24

  25. Additionally,GROWiT'sfocusonsustainabilityandsocial responsibilityiswhatsetsitapart.Thecompanyis committedtominimizingtheenvironmentalimpactof farmingandensuringfairpricesforfarmers,makingita uniqueandsociallyresponsibleagri-techcompany. Despitethechallengeswefaced,weremained determinedandfocusedonmyvision.Byinvestingtime inbuilding the rightteam,preparing a solidbusiness plan,navigatingregulatoryhurdles,andbuildingbrand awareness,Iwasabletoovercometheseobstaclesand buildasuccessfulbusiness. OurUSPis ourFranchiseModel525+Storesacross10+ States&ourB2Bcollaborationwithover50corporates. OurDemoFarmsareamajorUSPastheyactasour LearningCentre. INNOVATIONANDTECHNOLOGY Q.How doesGROWiTIndialeverageinnovationand technologyinitsoperationsandofferings?Canyoushare anyrecenttechnologicaladvancementsthathavebeen implemented? WealwaysbelievethatTechnologyisthebiggestenabler foranybusiness.So,weusetechnologylikeCRM,Mobile APP,E–CommercePlatform,OnlineAgriAdvisory Services,YouTube,LinkedIn,FacebookandInstagramfor awarenessetctobringinefficiencytothecompany. CHALLENGESANDSOLUTIONS Q.Everyjourneyhasitschallenges.Canyoutalkabout someofthemajorobstacles youfacedwhilebuilding GROWiTIndiaandthestrategiesyouemployedto overcomethem? AstheCEOofGROWiT,Iencounteredseveralchallenges whilestartingmysustainableagriculturebusiness.BuildingateamthatsharedmyvisionandpassionwasoneofthebiggesthurdlesIhadtoovercome.Itwasimportanttometobringonboardpeoplewhonotonlyhadtherightskillsandexperiencebutalsosharedmyenthusiasmforbuildingasustainablefuture.Iinvestedalotoftimeinnetworkingandbuildingrelationshipswithpeopleintheindustrywhosharedmyvalues,whichhelpedmeidentifytherightteammembers. OurambitionistomakeGROWiTaleadingglobalproviderofinnovativeagriculturesolutionsthatcontributetosustainableandefficientfoodproduction.Webelievethattechnologycanplayasignificantrolein addressingthechallengesfacedbytheagriculturesector,andourcompanyaimstoleveragetechnologytoempowerfarmersand increase their productivity. Intermsofideals,weemphasizetheimportanceofsustainabilityandsocialresponsibility.Wearecommittedtobuildingabusinessthatnotonlydeliversvaluetoitsstakeholdersbutalsocontributestothewell-beingofsocietyandtheenvironment. Raisingfundswasanotherchallengethatwefaced.IknewIhadaclearvisionofwhatIwantedtoachieve,butconvincinginvestorstobackmyideawasnoteasy.Toovercomethis,Ispentalotoftimepreparingasolidbusinessplanandpitchdeckthatclearlyarticulatedmyvision,theproblemweweresolving,andthemarketopportunity.Ialsonetworkedwithotherentrepreneursandinvestorstolearnfromtheirexperiencesandgainvaluable insights. MARKETTRENDS Q.Giventhedynamicnatureofthemarket,howdoes GROWiTIndiastayattunedtoindustrytrends,andhow doyouadaptyourstrategiesaccordingly? TechnologyintheAgriSectorisfairlyNewand penetrationisnoteven5%Marketopportunityishugeas Indiaisamongstthetop3 AgriEconomiesoftheWorld. Thereisimmensepotentialtogrow&theIndianAgri Storyhasjustbegun. Navigating regulatory hurdles wasalsoa challenge, aswehadtocomplywithstrictregulationsaroundgenetically modifiedcropsandmeetqualitystandards.Toovercomethis,weinvestedheavilyinresearchanddevelopmenttoensurethatourproductsmetallregulatoryrequirements.Wealsoworkedcloselywithregulatorstogainadeeperunderstanding ofthe regulatory landscape. Finally,buildingbrandawarenesswasachallengeaswewereintroducinganewconcepttothemarket.WeinvestedinmarketingandPRcampaignstoeducateconsumersaboutthebenefitsofsustainableagriculture.Buildingrelationshipswithinfluencersandthoughtleadersintheindustryalsohelpedusspreadthewordabout our products. November’24|EntrepreneurOne|25

  26. IMPACTONTHECOMMUNITY Q.Beyondbusinesssuccess,manycompaniesaimto contributetothecommunity.HowdoesGROWiTIndia engageincorporatesocialresponsibility,andwhat positiveimpactdoyouaimtohaveonthecommunity? LEADERSHIPSTYLE Q.Asaleader,whatisyourleadershipstyle?HowdoyoufosterapositiveandinnovativeworkculturewithinGROWiTIndia? Beinganentrepreneurintoday'sdynamicandever- changingbusinessworldisbothexcitingand challenging. GROWiTIndiaactivelyparticipatesincorporatesocial responsibilitythroughadistinctiveinitiative–the buybackprogramforprotectivefarmingproducts.Asthe solecompanyinIndiaofferingabuybackoptionforthese Iwouldsaythethreemostimportantskillswouldbe: 1.AdaptabilitytoChange—"Theonlyconstantthingischange"andnowhereisitmoretruethaninbusiness.Anentrepreneurshouldalwaysbereadytoadaptwithchanging timesandkeeplearningeveryday. productspost-harvest,GROWiTdemonstratesa commitmenttosustainabilityandenvironmental consciousness.Byallowingfarmerstoreturnprotective farmingitemsaftertheharvest,thecompanypromotes responsiblewastemanagementandrecyclingpractices. Thisuniqueapproachnotonlyminimizesenvironmental 2.Risk-takingability—Asanentrepreneur,itisvery importanttobeabletoperceivetheriskinvolvedinevery decisionyoumake.Sometimesyou'llfeeltheriskistoo highandstepbackbutit'simportanttounderstandthat withouttakingcertainrisks,yourbusinessisnotgoingto grow. pollutionbutalsocontributestotheoverallwell-being ofthecommunity.GROWiTIndiaenvisionsapositiveimpactontheenvironmentandthecommunitybyfosteringacultureofsustainabilitythroughitsinnovativebuybackprogram. 3.Teamwork—Allsuccessfulbusinesseshaveonecommontheme;astrong,integratedteamworkingtowardsacommongoal.Sittingatthehelm,itiseasytoforgetthatbusinessisnota"one-manshow"butisratherrunbyagroupofpeoplewithoutwhom,noneofitwouldbe possible. FUTUREPLANS Q.WhatarethefutureplansandaspirationsforGROWiT India?Are thereanyupcomingprojectsorexpansions thatyouraudienceshouldbeexcitedabout? Theprimarytechnologyorproductsweofferatpresent includeMulchFilm,cropcover,ShadeNet,AgriWire, VermiBed,WeedMat,GrowBag,InsectNets,andother accessoriesneededforprotectivefarming.Wehavealso developedtheGROWiTappthathelpsfarmerslearn abouttheconceptofProtectiveFarmingandhowtouse ourproductsformaximumefficiencyfordifferentcrops. Q.Whatisyourfavoriteaspectofbeinganentrepreneur? ThemostexcitingpartaboutbeinganentrepreneuristhatIgettolearnnewthingseveryday,facenewchallenges,meetnewpeople,andlearnmoreabouthumanbehavior.Beinganentrepreneurgivesmeanopportunitytobeapartofsomethingmorethanjustthebusiness;itallowsmetobepartofalargercommunity.Attheendofitall,ithelpsmetogivesomethingbacktomysociety. Additionally,GROWiThasforayedinto technology withitsPocket-sizeSoilTestingDeviceandlaunchedawholerangeofbiostimulants,whichtrulymakesGROWiTaSoiltoHarvest Agri-tech Company.ThisDevice doesn't stopatdataindicationbutalsorecommendsfivebest-suitedcropsbasedonthesoil'scomposition.Thisnotonlyempowersfarmerswithreal-timeinsightsintotheirsoilhealthbutalsoprovidesactionablerecommendationsfor cropselection.Which we aregoingtolaunchverysoon. ADVICEFORENTREPRENEURS Q.Foraspiringentrepreneurs,whatadvicewouldyougive basedon yourownexperiencesinbuildingandleading GROWiTIndia? Iwouldliketosharewitheveryoneisthat“Attitudeis Everything”.InotonlybelieveinthisbutI live byit. 26|EntrepreneurOne|November’24

  27. ANTARESVISIONINDIAPVT.LTD. SALES|SERVICE|GLOCALSUPPORT|ENGINEERING|MANUFACTURING ENGINEERINGANDSUPPORTCENTRE: UnitNo:205/206,RahejaTeslaInd Estate Juinagar(East),NaviMumbai– 400705Maharashtra-INDIA sales.in@antaresvision.com

  28. ReviewAdda.Com:DigitalPlatformfor CollegeAdmission “Don’tstartastartupbecauseit’satrend,startacorebusinesswithclarityandprofitability,orfindthementalpeacewith yourregularjobandalternativeinvestmentsreturns,anddon’tchaseastressfulentrepreneurjourneywithoutbackup.”-said thedirectorofReviewAdda. BACK&FORTHOFCOMPANY ReviewAddaisaDigitalPlatformforCollege Admission,students,andparents.Peoplecanget admissionpaperlesstodesireduniversitiesor colleges withthehelpofitspatentedplatform.. Withanunder-oneclick,theycanapplytomultiple collegesoruniversities.ThebrainchildofCo- FoundersPrateekKrBhowmickandRahulJain, ReviewAddawasestablishedin2015asa“Digital PlatformforCollegeAdmission”company. Withan aimtocreateanetworkofaspirantsand alumnitohelpthemmakethedrawn-outadmission processeseasieronthecandidates.Theyhave workedtogetherforthelastsevenyears,andthe foundershavesuccessfullyplacedmorethan 36,000+admissionsinpremium&under-rated Indiancollegesanduniversities. BACKBONEOFTHECOMPANY Rahul&Prateekstartedthejourneyin2015,Rahul takescareofSupplySide(Colleges,Universities,and AffiliatesPartners)andhetakescareofthedemand side(StudentsandParentsAcquisition). FormerlyoneofthefoundingteammembersofVriti,India’spioneeringed-techstartupbackedby IntelCapital&JafcoAsia,Prateekhashadafootin thebusinesssinceitsearlydays.ItwastherethathemetRahulJain,anentrepreneurwithabusinessbackgroundbutacorebeliefintechnology.Togetherthetwoofthemhaveacombinedexperienceintech,funding&operationintheEd-techSector. ABOUT PATRONS Supply-Side:India’sA+Naac&NIRFApproved Colleges&Universities.SuchasLPU,Amity,VIT, Manipal,andSRM.MostlyTier-1&Under-rated Colleges/Universities.IntermsofDemandside: ParentsfromDelhi-NCR&Tier-2Citieswithhigh aspirationsfordreamcolleges/universitiesfortheir ward. PrateekKRBhowmick Director,ReviewAdda 28|EntrepreneurOne|November’24

  29. ABOUTTHEBUSINESS 1.3200+PartnershipwithMicro-CoachingInstitutes inTier-1&Tier-2Cities. NEWTRENDS&CHALLENGES ParentsandStudentsareopen tomigratingfrom onecitytoanothercity,eventhecountrytoo.Data AnalyticsandAwarenessaboutunder-ratedcolleges &universities. 2.Avoidtoomanycalls&unwantedSMS,theydon’t believe inhardpushfollow-upascompetitorsdo. Theybelievethat“youcan’tforceanyonetotake admissionwithoutvisitingthecampus,peers networkandlocation”.Theirlogoshowsthemthe bestfit collegesaccordingto theirmarks,location, peernetwork,mothertongue,andmostimportant budgetandreputation. STRATEGIES Crispandclearcommunicationwithstudents, parents,colleges&affiliatespartners. Underpromiseandover-deliverythatisthekey. Workontheground,self-leader,andmakemistakes tolearnandavoidnexttime.Exclusivepartnership withIndia’sbestmedical&engineeringcollegesas wellasuniversities. 3.DemandSide,theyhaveaverygoodnetworkin Baniya&MarwariCommunitiesandSelf-Employed professionalslikeSMEs,Lawyers,Traders,Doctors& CA. FUTUREENDEAVOURS Rotateprofitstosomenewstartupswhere companiescancontributethem.Togrowthe companytothepeakbyestablishingbranchesall overthecountry. GOALS Categoryleadersays“Ifyouthinkabouttaxis,youthinkOLA&UBER,ifyouthinkaboute-commerce,youthinkFlipkartorAmazon,samewheneveranyonethinksaboutIndianCollegeAdmission,they shouldthink about ReviewAdda.Com. ADVICETOTHEREADERS Makeprofitablebusiness,prefertoavoidBubble&ArtificialValuation.“Revenueisvanity.Profitissanity.Cashisa reality. Revenuesarebeing replacedbyGMV/GB,profitsbyvaluations,andloansbyVCfunding. CHALLENGESDURING PANDEMIC Geographybarriersasmostoftheirpartner institutesarenationalbrands,duringthepandemic studentsweren'tconvincedtomigratefromtheir citiesortownratherthantakeadmissiontolocal colleges.Thatdirectlyhitthecashflow. TECHNOLOGIESIMPACT ArtificialIntelligence,DataAnalytics,andGeo- MappingarethenexttrendsinCollegeAdmission.If youwanttovisityourdreamcollege,youhaveto usetech.Ifyou wanttoseehowmanynearby studentsareinterestedinparticulardreamcolleges, youhavetousetech,andmostimportantlywhatis therejectionrateifyouapplytoyourdream collegesthatalsoneedtech. November’24|EntrepreneurOne|29

  30. Essentials ToBecome AnInfluencer Inthedigitalage,wecomeacrossalotofpeoplewhohavebecomeinfluencersandIndiaiswitnessingrapid growthinsocialmediausage.Influencershavealotofpowerintermsofsettingtrends,advocatingfor products,andinteractingwithsomefansinothermajorsectorsincludingfashion&beauty(asweallknow) butalsotech/web/lifestyle.Muchlike anythinginlife,becomingasuccessfulinfluencerhasbecomean extensiveprocessthatcanseemconfusingforthosewhoarejuststartingoreventoyouguyslookinginto gettingmoreseriousaboutyourcareerasaninfluencer. 1:FindingYourNiche Thefirst,andperhapsmostimportantstepto becominganinfluencerisfindingyourniche. Anicheissimplythesubjectyouconcentrate oninyourcontent.Fromfashiontotech, fitness,food,andtravel.Whenyouidentifya niche,itmakesyourcontentmoreattractive topeoplelikeyou. 2:Produceandreleasehigh-quality content regularly Intheworldofinfluencers,contentisking. Quality contentbringsfollowers,always engaged.Yourcontentistobringvalue PostingVideos,ArticlesorPicturesyour audienceshouldfeelvalued. TipstoFindYourNiche: KeyContent Forms: -Thinkabout your passions andthe content you lovecreating. Videos– Tutorials, vlogs,or reviews. YouTube, Instagram:VideoContent -Googlepopular nicheswithouthavingtosqueeze intoomuch. Blogsaregoodforlongpiecesandin-deptharticles orguides(andopinions).Addyourblogcontent to allsocialplatforms. -Chooseifyouaregoodatdesigning,creating somethinguniquelyYOU. Images:Categoricalforexcessivevisible engagementplatforms likeInstagramand Pinterest,as well. Choosingpassion&expertise:Don'twasteyour timewritingaboutsomethingyoucouldcareless, thisisgoingtobehard,ORbeinganexperton1 topicwillhelpkeep consistent!Asyou become an expertinthatniche,beingacrediblevoicehelps youraudiencetofollowyou. Consistencyiskey:Postingregularlykeepsyouin thefrontofyour audience'sminds. Content calendars andscheduling apps canhelpyou organiseyourpostsinanefficientmanner. 30|EntrepreneurOne| November’24

  31. 3:InteractwithYourCustomers Thethingthattransformsfollowersintoa communityisengagement.Networkand engagewithyourfollowers,replyto commentsandlivesessionsKeepYour FollowersPostedParticipatinginaudience outreach encouragesmoreparticipationthan justpublishing articles. 4:MostInfluencersandBrandsNeedTo Collaborate Asisoftenthecase,collaborationcanbea greatwaytoreachandbuildauthorityinas manyplacesaspossible.Collaboratingwith otherinfluencersforbrandsfromtimetotime isessentialforgettingyourface,voice,and styleinfrontofentirelynewaudiences. WaystoEngage: RespondtoComments–Thiswillshowyour followersthatyouappreciatetheirinput. HowtoCollaborate: IdentifyPossiblePartners:Youneed toidentify influencersorbrandsthatembodyyourniche& alignwithyoursaswell. Runlive Q&As-Offeringanenvironmentwhereyour audiencecancomeaskquestionsandgettoknow aboutyourwork. Arrivewith a plan: When youmake contact, have specificideasforwhatyoubringtothetableand howthis collaboration willbemutuallybeneficial. OnsiteEngagement:Usepolls, quizzes,and challengestokeepvisitorsengagedwithcontent theycanshare. Success Stories: Over the years manyIndian influencers have struck deals with brands andother influences,therebygainingamassivenumberof followers. Astrongcommunitycanincreaseyourinfluence andkeepyouinthegoodbooksofmanybecause theynowtrust whatever itisthatcomesfromyou. 5: Betruetoyourbrand Amidstthenoise,Authenticityisalsowhat distinguishesinfluencers.Yourpersonalityis whyfollowersaredrawntoyouinthefirst place,andtheywantmoreofit. Conclusion Beinganinfluencerisaroadyoumusttravel andittakescommitment, originality, realness. Inconclusion,findingyournicheand maintaininghigh-quality contentwhile also engagingwiththefollowinghasanideal method ofpositioningyouforinfluencer success.Rememberyouareinauniversethat alwayschanges,beingadaptiveandlearning shouldbecomeyoursecondnaturetokeepup.Readytostartyourjourney?Sticktothese basicsandseeyourinfluenceflourish! MaintainingAuthenticity: HoneYourVoice:youareunique,donottrytocopy others. That unique style is what makes you relatableand authentic. BeOpenwithYourAudience: Transparency is the key, especiallywhenitcomestosponsoredcontent orcollaboration. AUTHENTICITYISTHEKEYManyofthe top influencersinIndiaarewhotheyare,simply becausemorethanperfectionit'sagenuinely relatablenaturethatcanbeseenthrough eachone. November’24|EntrepreneurOne|31

  32. MehtaWealthLtd.:LeadingPremium WealthManagementfirmthatPioneeredPortfolioManagementService “IfYoutakecareofyouremployees,theywilltakecareofyourclients,”-statesMr.KrunalMehta.Well!!Gujaratis popularlyknownastheCITYOFDIAMONDS.Itisalsofamousforitsdifferentbusinessfirms.PeoplealloverIndiastate that“Gujaratisareborntobe businessmen”. Sincemanyofthefamous businessmen belongtoGujarat. BACK&FORTHOFMEHTAWEALTH MehtaWealthLtd isaleadingPremiumWealthManagement companyconceptualizedin2005.Sincethenthecore liesin takinginvestorsthroughprofessionalroutesofinvestment throughtailoredWealthManagementSolutions. Mr.MehtahaspioneeredinorganizingGujarat’sLargestHNI InvestorsConference,whichhasbecomesynonymouswith executionandhigh-valueresultsintheWealthManagement Industry.Thecompanygotanoperationalnicheandshifted intopremiumsolutions. BACKBONEOFTHECOMPANY 11yearsback,Mr.KrunaljoinedMehtaWealthLtdasaManagingDirector.InadditiontohisresponsibilitiesatMehtaWealth,heisalsoanactivemember&pastpresidentoftheRotaryClub(SuratWest),aCommitteememberoftheSouthernGujaratChamberofCommerceandIndustry-SignatureClub&adynamicmemberofCII-ConfederationofIndianIndustry. Mr.Krunalstarted his careerbyworkinginaDiamondCompany.Heworkedthereforfiveyears.Slowlyandgradually,herealizedthathehasskillswherehewantsthingstobeautomatedandstreamlinedandhedoesnotwanttokeephisknowledgeonlytohimself.Andthatbecametheturningpointofhislife. KrunalMehta ManagingDirector&CEO Inthefiveyearsofhisjourneyinthecorporateworld,Krunal wastheonlyyoungestpersoninhiscompanyhandlingfive departmentsaltogether. 32|EntrepreneurOne|November’24

  33. ACHIEVEMENTS&ACCOMPLISHMENTS TheTop20WonderfulWorkplacestoshapeyourCareer byTheCEOStory TheMosttrustedfinancialconsultantstowatchin2023 bythebusinessfame Recognizedasthe10MostPromisingConsultantsof India in 2020bySiliconIndiaMagazine CompanyoftheYear-2021ByBusinessConnect Magazine Top10TrendForecastersGiants inIndiaByTheCEO Story Top101InfluentialLeadersoftheBESICongress CEOOftheYearByBusinessConnect MOSTADMIREDBFSILEADERSbyWordBFSICongress andAwards MFRTSammanAward VISIONANDMISSION Vision "MostPromisingWealthManagementCompany"Theirvision liesintheenhancementofourclientswheretheyare determinedtobecomethemostpromisingwealthmanagement companyinIndiabyupholdingthehigheststandardsof conductandservicesin alltheirdealings. LEADERSHIPQUALITIES Mr.Mehtaisagreatleader-heisapersonwhodoesnot tell othersbutdoeshimself.Hebelievesinsettingexamples. Secondly,heholdsgreatconvincingskills,isfearless,andisnot biased in nature.His workstyle isveryperfect.Sometimes, otherteammembersandcolleaguesfind itdifficult towork withhimbecauseheisveryparticularaboutthings.Heiskind ofaperfectionist. Mission TheyhavetheambitiontosucceedbyDeliveringqualityin whatevertheydo.It istheirmissionto elevateourclient's wealthbygivingthemthefinestwealthmanagementsolutions andassociatingthemwiththefinestassetmanagement companies/fundmanagersintheindustry. TAGLINEOFMEHTAWEALTH “AtMehtaWealthLtdwedon'tclosesales,webuild Relationships" THESPECTACULARITY MehtaWealthLtdprimarilyoffersatailor-madeportfolio managementservicetoattaintheinvestmentgoalsofvarious classesofinvestors.Theinvestmentsolutionsprovidedbythe companyexpand toanichesegmentofclientswithhighnet worthandahugereputationin therealm. CONFRONTATIONFACEDBYTHE COMPANY Wearelivinginadigitalworld,theteamstartedfollowingtoaccomplishthemissionandconvertedeverythingdigitally.Theydonotusepenandpaperexceptforcertaincustomerpapers.Theyareacompletelycloud-basedcompany,theyworkonCRM,notexcel,word.Theyevendonotkeepanycash.Theyhavealsodevelopedabasicchatbotforclientsandamobileapp. November’24|EntrepreneurOne|33

  34. 9ReasonsToLearn CONTENTWRITING Introduction Inthemoderndigitalworldwhereeverythingisonline,contentisking.Fromablog,throughwebsiteandsocialmediapostsevenonanadvertisement;contentconstitutesengagementifitattracts customers orbuildsbrands.Ifyou ever considereddeveloping anewskill,theabilitytobecomeanexcellentcontentwriterisit.Asidefromthefactthatitisapricelesstoolinmoderntimes,therearevariouswayswherelearningthiscanenhanceyourcareer&personalgrowth.Continuingfrommylastblog,wewilldiscusswhycontentwritingisimportantandwhatittakestoreachthatidealdestination. 01 Tonofdemand Content writing isoneofthemostin-demandskillsthesedays.Atthesametime,businessesare increasinglybecomingdigitalized andwiththistransformationhascomeanendlessappetitefor content thatspeakstoitsquality.Contentwritersarefoundinarangeofindustries,fromdigital marketingandblogs—whichnaturallybothleanintothefirstone—tosocialmediaandSEO. Contentwritingisoneofthose thingsyoucanlearnthatopensupmultiplejobpossibilities,soitCsa worthwhileskilltohave. 02 03 04 WorkFlexibility andBalance ContentwritingisoneoftheHR optionsinChennaiwhichgives great flexibility.Followingwhether youbeafull-timeemployee, freelancerorevenstudentand writefromeverywherewhenever isyouwant.Thisflexibilityalso offersabetterwork-lifebalance soyoucandecidewhenandwhere todothejob.Andthebestpart is thatyou getplentyoffreelancing opportunitiesforcontentwriting, enablingyoutoworkonyour favoriteprojects. ImprovesYour CommunicationSkills Thekeyto successinyourpersonal lifeandattheworkplaceisgood communication.Helpsinimproving thewayyouwriteanything.Writing ablogpost,writingareport,or evenanemail—content teaches youhowtostructureyour thoughtsandexpresstheminno morethansomesimplewordsbut inaneffectivemanner.These enhancedcommunicationskillscan helpyouinarangeofsettings, whetherbygivingpresentationsat workorevenjustbuildingcloser relationshipswiththosearound you. ToAllowCreativity Theoutlet Writingismorethanwordsona page;itCsalsoabouttellingstories, andgettingintodialogueswith people.Itprovidesabrilliant platformtoworkwithyour creativity.Trydifferentwriting stylesandtones—from informativetoentertainingblog posts.Youcanbeinyourelementif youarea creativecontent writer whobuildsthebridgebetween wordsandtheirsoul. 34|EntrepreneurOne|November’24

  35. 05 06 07 CreatesAGreat Authority Lighttheway—writingon specifictopicswillhelp you stand outasathoughtleaderinyour area.Themoreyoumakecontent, thebetter yourunderstandingofit WideCareerOptions Control&Retain astheInfluence Thewordsholdsomuchinfluence thatcanfireupyourcharisma. Contentwritingisagreattoolto engagethereaders,andcanshape opinionswhichlaterturnsintoan action.Whetheryouare writing a blogpostwithpersuasiveintent, anarticleofinformationormaking apieceforanysocialmedia platform…ithasthepowerto create.Thatwell-craftedcontent canengagereadersinawaythat willmakethemwanttoshare, comment—even buy. Jobsincontentwritingarenota one-size-fits-allcareer.Itexposes youtodifferentcareeroptions includingcopywriting,blogging, SEOwriting,technicalwriting,etc. Everyoneofthesenicheshas immenseroomtogrowand specialize.Ifmarketingisyour thing,SEOwritingwillbe somethingyouenjoydoing.Ifyou liketellingstories,bloggingmay evenbeyourthing.Thevariation availablewithcontentwriting roles,meansthatyoucanfinda typesuitedtoyourniche,no matteryourpassions. becomes credibility. personal andso doesyour Intheframeof brandingand professionalgrowth,thisiseven morepoignant.Oneofthefew thingscontentcandothatwill haveanimmediateimpactonyour career,whetheryouCreabusiness owner,marketerorfreelanceris buildauthority. Conclusion Tosummarise,therearea plethoraofreasonswhy learningcontent writingisnot onlybeneficialintermsof demandbutalsoprovides flexibility andopportunitiesto growaswell.Networkingand careertransitionenhance communicationskills,economic growthprospects,etc.Ifyou arelookingtoadvanceyour career,unleashyourcreativity orestablishyourselfasan authorityinaparticular subjectmatterfield,content- writingisundoubtedlyworth theinvestment.So,whywait? Beginyourcontentwriter careernowandfindnew opportunitiesinthefuture. 09 08 NeverEnding Learning&Growth Tobeinthegame,youmustnever stoplearningandevolvingalong withnewtrends,SEObest practices&writingstyles.This perpetuallearninghelpstokeep yourskillssharp&bringsyou knowledgeofrecenttrendsand techniques.Fromstayingupdated withnewmarketingstrategiesto tryingoutdifferentwriting GrowthinFinance Whendoneright,contentwritinghasaverygoodearningscope.With more experience and skill,youcanincreaseyourrates—evenwhendoingcorporateorfreelancework.Itisalsoagreatbusinesstostart as ablog or contentagency.Thebetteryouget,themoreearningpotentialitopensup—inotherwords:contentwritingdemandsone of thehighest rates inthisentirelistonaveragewhichmakesyourpursuitalucrativecareerchoicewhenallissaidasdone. modalities, contentallowsyouto evolveasapersonand professionalcontinuously. November’24|EntrepreneurOne|35

  36. NAVIGATINGTHEREALESTATELANDSCAPE:ANINSIGHTFULINTERVIEWWITHDR.NAVIGATINGTHEREALESTATELANDSCAPE:ANINSIGHTFULINTERVIEWWITHDR. D.KAGGARWAL,CHAIRMANANDMDOFSMCREALESTATE ADVISORS DiscoverthevisionandexpertiseofDr.D.KAggarwal,ChairmanandMDofSMCRealEstateAdvisors,ashediscusseshisjourneyand insightsonthecurrentrealestatemarkettrendsinanexclusiveinterviewwithEntrepreneurOneMagazine. Q1.CanyouprovideabriefbackgroundaboutyourselfandyourroleastheChairmanofSMCRealEstateAdvisors? Absolutely!Iamdeeplygratefulformylifejourney.Myfather instilled in methevaluesof diligence,honesty,andpersistence, which ledmetobecomewhatIamtoday. Thecommercialrealestatesectorisalsoimproving,thoughata slowerpace.Whiletraditionalofficespacesarefacingchallenges duetoremoteworkarrangements,there’sagrowingdemandfor flexibleworkspacesandhybridofficemodels.Thelogisticsand warehousingsectorshaveseenincreasedactivity,drivenbythee- commerceboomandtheneedforefficientsupplychainsolutions. I havebeenengagedinthe financialsectorfor over32 years, gainingcomprehensiveexperience invariousfieldssuchasEquity, Derivatives,Commodity,Debt,Forex,RealEstate,Fund Management,andRiskManagement.Additionally,Iamsograteful tothehaveprivilegeofholdingafellowshipfromtherespected InstituteofCharteredAccountantsofIndia(ICAI),whichhas enhancedmyunderstandingoffinancialmatters. Therealestatemarketis undergoinga shifttowardssustainability andtechnologyintegration.Initiativesforgreenbuildings,energy- efficientdesigns,andsmartbuildingsolutionsaregaining prominence. This reflectsa growingawareness ofenvironmental concernsandtheneedforsustainabledevelopmentpractices. Therealestatemarketis adapting to recenteconomictrendsand globalevents,andit’sexcitingtoseethenewdirectionsit’staking. Inadditiontomyprofessionalpursuits,Ihavebeenactivelyinvolved inPHDChamberofCommerceandindustry.IhadtheprivilegeofservingastheNationalPresidentoftheesteemedPHDChamberofCommerce&Industry,anorganizationwitharichhistoryofoveracentury.Thisrolehasshapedmeenrichedmyexperienceandallowedmetocontributetopolicy-making,economicgrowth,andthe support of businesses across various sectors. Withafirmvisiontobringaboutchangeintherealestatesector,IfoundedSMCRealEstateAdvisors.AstheChairmanandManagingDirector,myrolegoesbeyondleadership.It involves pioneering newpaths,promotinginnovation,andfosteringacultureofexcellencewithintheorganization.Iputmybestfootforwardandguideandleadthestrategicinitiativeswithacommitmenttodeliveringunmatchedvalueandbuildinglastingrelationshipswithourclients. Q2. How do you currentlyperceivethe state of the real estatemarket,considering recenteconomic trendsand globalevents? Therealestatemarketisshowingsignsofrecoveryfromtheimpact oftheCOVID-19pandemic.Asglobaleconomiesareimproving, we’reseeinganincreaseinpropertytransactions.Thisisbeing supportedbyexpectedlow-interestratesandgovernmentstimulus measures. Intheresidentialrealestatesegment,there’sbeenastrongrecovery.Changesinlifestyleandthetrend of remoteworkhaveledtoanincreaseddemandforhousing.Industryreportsindicatearise inhomesalesandpropertyprices,whichshowsa positive sentimentamonghomebuyers. DR.D.KAGGARWAL ChairmanandM.D.alongwithwhole timeDirector Ms. Anshika Aggarwal SMCRealEstateAdvisorsPvt.Ltd. 36|EntrepreneurOne|November’24

  37. Q3.Whatarethekeyfactorsinfluencingtherealestateindustrytoday?Q3.Whatarethekeyfactorsinfluencingtherealestateindustrytoday? Accordingtoarecentindustryreport,therewillbe$1trillionofrealestatesalesinIndiaby2030,contributing13percenttothegrossdomesticproduct(GDP)by2025.Thisislargelyduetofactorssuchasurbanization,middle-classexpansion,andinfrastructuredevelopment3.Foreigninvestmentsandgovernmentsupportalsocontributetothepositivemarket outlook. InnovationisanotherareawhereIplayacrucialrole.Idrive innovationinourofferings,branding,andresearch.Thisincludes makingdecisionsaboutadoptingnewtechnologiesandpracticesto stayaheadinthedynamicrealestateadvisorysector. Ialsomakedecisionsthatimpactourclientrelations.Iensurethatwemaintainthehigheststandardsofserviceandmeetourclient’sneedseffectively.Thisinvolvesmakingdecisionsaboutourserviceofferingsand how we interactwithourclients. Thistrendreflectsashiftinconsumerpreferencestowards environmentallyconsciouslivingspaces.Additionally,technology integrationisrevolutionizingthesector,withinnovationslikevirtual realitytoursanddata-drivendecision-makingenhancingcustomer experiencesandoperationalefficiency.Economicindicators,global events,anddemographicshiftsalsoplaycrucialrolesinshaping marketdynamicsandinvestmenttrends. Q6.WhatdistinguishesSMCinthecompetitiverealestateadvisorylandscape? SMCRealEstateAdvisorshasseveraldistinguishingfactorsthatset usapartinthecompetitiverealestateadvisorylandscape.Oneof thekeydifferentiatorsisourcollaborationwithrenowned developers.Thisensuresthatourclientshaveaselectionof premiumpropertiesto choosefrom,which is notsomethingevery advisorycanoffer. Theemphasisonsustainablegrowthandinnovativesolutions underscorestheindustry'scommitmenttomeetingevolving consumerneeds.Thesefactorscollectivelyinfluencemarkettrends, investmentstrategies,andtheoveralltrajectoryof therealestate industry,highlightingtheimportanceofstayinginformedand adaptableinarapidlyevolvinglandscape. Anotheruniqueaspectofourserviceisthestrictduediligenceconducted byour experienced legalteam. For eachproject,ourteamcarriesoutarigorousevaluationprocessandweshortlistonlythoseprojectsthatalignwithourclients’requirementsandservetheirbestinterests.Thislevelofscrutinyisatestamenttoourcommitmentto serving ourclient’sneedstothe best ofourability. AtSMCRealEstateAdvisors, wecloselymonitorthesefactorsto anticipatemarkettrends,mitigaterisks,andcapitalizeon opportunitiesforourclients. Weprovide acompleterangeofrealestateservices,fromproperty searchtofinaltransaction.Thisend-to-endservice isdesignedto maketheprocessasseamlessandstress-freeaspossibleforour clients. Q4.CanyousharethecoreprinciplesandvaluesthatguideSMCRealEstateAdvisors? AtSMCRealEstateAdvisors,oursuccessis builtuponastrong foundation of principlesandvaluesthatshapeouroperationsand interactions. Ourclient-centricapproachtrulysetsusapart.Wealwaysprioritize theinterestsofourclients,whichhelpsusforgelong-lasting relationshipswiththem.Thisapproachisattheheartofeverything wedoatSMCRealEstateAdvisors.Ouraimistoprovide personalized,high-qualityrealestatesolutionsthatourclientscan relyon.Thiscommitmentto ourclientsiswhattrulydistinguishes usinthecompetitiverealestateadvisorylandscape. Firstly,ourpassionforexcellencedrivesustoconstantlypush boundariesanddeliverexceptionalresults.Integrityisnon- negotiable;weupholdthehighestethicalstandardsinallour dealings,fosteringtrustandcredibility.Ourclient-centricapproach ensuresthatweprioritizeourclients'needs,tailoringsolutionsto meettheirspecificrequirements.InnovationisingrainedinourDNA; weconstantlyseeknewwaystoenhanceourservicesandstay aheadof industrytrends.Lastly,ourcommitment to relationships underscorestheimportanceofbuildingenduringpartnershipsbased onmutualrespectandtrust. Q7.Whatareyoulookingforwardtoaccomplishingmostin 2024? In2024,ourprimaryfocus is onfurtherexpandingourreachand enhancingourservicestobetterserveourclientsintherealestate sector.Weaimtostrengthenourpositionas atrustedadvisorby leveraginginnovativetechnologiesandimplementingstrategic initiativesaimedat deliveringexceptionalvalueandpersonalized solutionstoourclients.Additionally,wearecommittedtofostering sustainablegrowthandbuildinglong-lastingrelationshipswithour stakeholderswhilemaintainingthehigheststandardsof professionalismandintegrity. Thesecoreprinciplesguideeveryaspectofourwork,ensuringthat weconsistentlydelivervaluetoourclientsandstakeholders. 5.Asaleaderofyourorganization,whatimportantdecisionsdoyoumakeforthecompany? AstheChairmanofSMCRealEstateAdvisors,myroleinvolves makingseveralkeydecisionsthatshapethedirectionandsuccessof ourcompany.Oneof theprimaryareasI provideguidanceonthe strategicdirectionof thecompany.It’smyresponsibilitytoensure thatwearealwaysmovingaheadandclosertoourvisionofbeinga highlyadmiredandrespectedrealestateadvisory. November’24|EntrepreneurOne|37

  38. VERUMLEGAL Innovation&Law EMPOWERINGLEGALSOLUTIONS:THEVISIONOFVASUNDHARA SHANKARANDVERUMLEGAL ABOUTVERUMLEGAL VerumLegalstandsasabeaconoflegalexpertise, innovation,andclient-centricityintheever-evolving landscapeofthelegaldomain.FoundedbyVasundhara Shankarin2018,thisstartup-friendlylawfirm isdedicated toprovidingcomprehensivelegalsolutionstostartups, SMEs,andindividuals. AstheFounder,sheoverseesthestrategicdirectionofthe company,fostersacultureofinnovationandcollaboration, and ensuresthatVerumLegalremains at theforefrontof legal-techintegration.Hermultifacetedroleencompasses clientrelationshipmanagement,teamleadership,and continuousrefinementofserviceofferingstomeetthe evolvingneedsoftheclientele. VerumLegalaspirestobethetrustedpartnerof choicefor startups,offeringnotonlyexpertlegalcounselbutalso strategicguidancetailoredtotheuniquechallengesand opportunitiesofthestartupecosystem. AttheheartofVerumLegal'svisionisadedicationtofacilitatingthesuccessofstartupsbyprovidingcomprehensivelegalsolutionsthatmitigaterisks,navigatecomplexregulatorylandscapes,andfosteracultureofcomplianceandintegrity.Throughproactiveandpersonalizedsupport,VerumLegalaimstoenablestartupstofocusontheircoremissionofinnovation,knowingthattheirlegalneedsareincapablehands.Asaresult,VerumLegalstrivestocontributetothegrowthandprosperityofthestartupcommunity,drivingforwardthefrontiersofentrepreneurshipandinnovation.Withafocusonleveragingtechnologyanddomainexpertise,VerumLegalaimstobridgethegapbetweenlegalservicesandaccessibility,ensuringthatbusinessescannavigatethecomplexlegalterrainwithconfidence. FOUNDERANDHERRESPONSIBILITIES VasundharaShankar,thevisionarybehindVerumLegal, shoulderstheresponsibility ofsteeringthefirmtowardsits goalsofexcellenceandclientsatisfaction. VASUNDHARASHANKER Founder 38|EntrepreneurOne|November’24

  39. Withafocusonfosteringinnovation,promoting entrepreneurship,andsupportingbusinessgrowth,Verum Legalseeks to build long-termpartnershipswith clients, contributingtotheirsuccessstoriesandfuelingtheir aspirationsforgrowthandexpansion. WHATARETHESERVICESVERUMLEGALPROVIDES? VerumLegal offers a comprehensivesuite of legalservices tailoredtomeetthediverseneeds ofstartups,SMEs,and individuals.Theseservicesencompasslegalstructuring, fundraisingassistance,intellectualpropertyrights protection,corporategovernance,dataprivacycompliance, transactions,contractdrafting,whitecollarcrime,cyber WHATDOESSUCCESSLOOKLIKETOTHEFOUNDER? ForVasundharaShankar,successtranscendsmerefinancial milestones;itencompassestheimpactVerumLegalcreates inthelivesofitsclientsandthebroadercommunity.Success ismeasurednotjustintermsofbusinessgrowthbutalsoin thetrustandconfidenceclientsplaceinthefirm,the positiveoutcomesachieved,andthetransformativechanges facilitated by legalexpertise.Ultimately,success is about makingadifference,leavingalastinglegacy,and empoweringotherstopursuetheirdreamswithconviction. crimesandmore.Thefirm'sexpertisespansacrossvarious domains,includingcorporatelaw,technologylaw, intellectualpropertylaw,andwhite-collarcrimedefense, ensuringthatclientsreceiveholisticlegalsupportatevery stageoftheirjourney. WHOARETHEIRCLIENTS? VerumLegalcaterstoawidespectrumofclients,includingstartups,SMEs,entrepreneurs,tech-drivenenterprises,andindividualsseekinglegalassistance.Frombuddingstartupswithambitiousvisionstoestablishedbusinessesnavigatingcomplexregulatoryframeworks,VerumLegalservesasatrustedlegalpartner,offeringstrategicguidance,pragmaticsolutions,andunwaveringsupporttohelpclientsachievetheir goals. HOWDOTHEYENCOURAGEOTHERBUSINESSES? Verum Legalencouragesotherbusinessesbyfosteringa cultureofcollaboration,knowledge-sharing,andmentorship. ThroughinitiativeslikeJannAwaaz,asocialenterprise dedicatedtoprovidinglegaleducationandassistanceto underservedpopulations,thefirmseekstodemocratize accesstolegalservices,empowerentrepreneurs,and promotesocio-economicinclusivity.Bysharinginsights, offeringguidance,andchampioninginnovation,VerumLegal contributestothe growthandresilience ofthe business ecosystem. VERUMLEGALUSP VerumLegaldistinguishesitselfthroughitsproactive,client- centricapproach,andarelentlesscommitmentto excellence.Thefirm'sUSPliesinitsabilitytocombinelegal expertise with technologicalinnovation,offeringefficient, cost-effective,andcustomizedsolutionstoclients.By leveragingtechnology,fosteringacultureofcollaboration, andstayingabreastofemergingtrends,VerumLegalensures thatclientsreceiveunparalleledlegalsupportthat empowersthemtothriveinadynamicbusiness environment. NEWSTRATEGIESADOPTEDBY THECOMPANY VerumLegalcontinuouslyevolvesitsstrategiestostayaheadofthecurveandmeettheevolvingneedsofitsclients.Fromembracingdigitaltransformationtoexpandingitsglobalfootprint,thefirmadoptsaproactiveapproachtoinnovation,leveragingtechnology,marketinsights,andindustrybestpracticestodrivegrowthanddelivervalue.By fosteringacultureofagility,adaptability,andcontinuousimprovement,VerumLegalremainswell-positionedtonavigatechallenges,capitalizeonopportunities,andachievesustainablesuccess. NEWEMERGINGTECHNOLOGIESANDHOWIS VERUMLEGALADAPTINGTOIT? As technologycontinuestoreshapethelegallandscape, VerumLegalremainsattheforefrontofinnovation,adapting tonewemergingtechnologiestoenhanceitsservice delivery.FromleveragingAI-drivenlegalresearchtoolsto implementingblockchaintechnologyforsecuredocument ADVICETOTHEREADERS Toaspiringentrepreneurs,startups,andlegalprofessionalsembarkingontheirjourney,VerumLegaloffersthefollowingadvice:Embracechange,staycurious,andneverstoplearning.Inarapidlyevolvingbusinesslandscape,agility,adaptability,andagrowthmindsetareessentialingredientsforsuccess.Seekmentorship,leveragetechnology,andprioritizecollaborationtoovercomechallenges,seizeopportunities,andrealizeyourfullpotential.Remember,everyobstacleisanopportunityindisguise,andeverysetbackisasteppingstonetogreaterheights.Stayresilient,stayfocused,andletyourpassiondriveyoutowardsyourgoals.VerumLegalisheretosupportyoueverystepoftheway,providingthelegalexpertise,guidance,andpartnershipyouneedtosucceedintoday'sdynamicbusinessenvironment. November’24|EntrepreneurOne|39 management,thefirmembracestechnological advancementstostreamlineprocesses,improveefficiency, anddelivervalue-addedservicestoclients.Bystayingagile andembracingchange,VerumLegalremainspoisedtomeet theevolvingneedsofitstech-savvyclientele. GOALSANDENDEAVORSOFTHECOMPANY VerumLegal'sgoalsextendbeyondprovidinglegalservices; thefirmaspirestobecome acatalyst for positivechange, empoweringstartups,SMEs,andindividualstonavigate legalcomplexitieswithconfidenceandclarity.

  40. EMPOWERINGLIVESTHROUGHHOLISTICWELLNESS:DR.NIDHIBAJAJ GUPTA'SJOURNEYWITHMERAHKIHOLISTICWELLNESS INTRODUCTIONANDINSPIRATION Q.Canyoushareabriefbackgroundaboutyourselfand whatinspiredyoutostartMerahkiHolisticWellness? IwasbornandbroughtupinSouthMumbaiinalargeMarwarijoint family. It taught mealotintermsofcultureand how togetalongwithpeopleofallagegroups.Oneawesomethinghasbeenthatmyfatheralwayswanteddaughtersandheraisedmy sisterandmeassons.Thishashelpedmealotinmyentrepreneurialjourneytobe so muchmoreself-dependent. AsMahatriasaysthatahumanbeinghas5personalities, mental,intellectual,emotional,andspiritual.Henceifthrough consistentlysittingintheseatofsilencewecantapintoour spiritualpowersthenalltheotherpersonalitieslikethebody, mind,intellect,andemotionswillbetakencareof.Soinsteadof onlytreatingourpatientforthecurrentpaintheyhave,weadd therapiesthatcan also help themintheirmental,emotional, andspiritualwell-being. MyschoolJBPetithashadahugeimpactonme.OurprincipalMsDarashausedtomakeusdovariousformsofmeditation,sheusedtospeakaboutrenaissance,etcandthathelpedmetoalwaysthinkglobally.MyJaiHindCollegeandSanchetiphysiotherapy yearsalsogreatlyshapedmypersonality. ThebiggesttransformationwaswhenIhadtheGraceofexperiencingmyGuruMahatria(divinerofthepathofInfinitheism) in 2002whereIunderstoodthepowerofmybeingismoreimportantthanonlydoing,themagicofSilenceandtheinfinitepotentialofthehumanspirit. OneofthemainreasonstostartMerahkiHolisticWellness(MWH)isaverypersonalone.Mymotherhasconquered2advancedstagecancers-breastandbraintumorandlivedfor10yearslongerthanpredictedbymedicalsciencethroughthepowerofFaithinMahatria,naturalhomeremedies,meditation,andcertain holistic therapies.Thiscreatedastrongdesire in metomakeadifferencetothousandsacrosstheglobetoliveahealthierlife through aholistic approach tolife. HOLISTICAPPROACH Q.Howwouldyoudescribetheholisticwellnessapproach atMerahkiinafewkeypoints? TheveryvisionofMerahkiis“EmpoweringHumanitytowardsaholisticlifethroughbody-mindsoulintegration”AtMerahkiwebelievethatmostoftenourphysicalpainisrelatedtoourmindandemotions.Forexample, if apersonhasuppershoulderpainusuallyitcomesbecausetheyare feeling burdenedbytoomanyresponsibilitiestheyarecarrying,ifsomeonehasaverystiffbodyitcouldbebecausetheyhaverigidandinflexiblethoughts,ifsomeonehaslegpainconstantlyitcouldbebecausetheyarenotabletopursuetheirdreamsandgoplacesinlifethattheywant to. DR.NIDHIBAJAJGUPTA Founder 40|EntrepreneurOne|November’24

  41. SERVICESANDIMPACT Q.WhatspecificservicesorprogramsdoesMerahkioffer, CHALLENGESANDREWARDS Q.Haveyouencounteredanychallengesinpromoting holisticwellness,andhowhaveyounavigatedthem? Ifeeloneofthebiggestchallengesisthatmanyareyetnot practicingtheconceptofpreventionbeingbetterthancure. Manypeopleseekwellnesswhentheyareunwelland in pain. Butoncethepainisbettertheyagainstoptakingcareoftheir health. andhowhaveyouseenthempositively individuals? PhysiotherapyforMusculoskeletalissues NeuroRehabilitation Pediatricrehabilitation Post-operativephysiotherapy Women’sHealth Fitnessforchildren Counseling/AccessBarTherapy/BachFlower Remedies/PranicHealing Nutritionconsultation Therapeuticyoga Sportsrehabilitation MindfulnessandMeditation impact Wehavebeenconstantlyeducatingpeoplethroughcorporate sessions,talksatvariousschoolsandcolleges,throughour socialmediapagesaboutbeingconsistentwiththeirwellness journeysothatthechancesofachesandpainsanddiseasesare minimizedandtheycanenjoyamuchbetterqualityoflife. Q.Onapersonallevel,whataspectofyourworkat Merahkidoyoufindmostrewarding? Honestly,till two yearsbackthemostrewardingpartformewas tointeractwithmypatients,andactuallyhelpthemtowardshealing,andwhenIusedtoseethemfeelingsomuchbetterIusedtohavethisinnerfulfillment. Q.Canyoushareastandoutsuccessstoryfromsomeone whobenefitedsignificantlyfromMerahki'sholistic programs? Oneofour78-year-oldyoungpatienthadasevereboutof rheumatoidarthritis.Heusedtocometousinawheelchair.We initiallyusedtogivehimbasictreatmentlikeUltrasoundto reducetheinflammation,sujoktherapy,andgentlestretches. Thenhestartedfeelingbetterandstartedusingastickfor walking.Wegraduallyaddedmoreholistictherapieslikevedic nutrition,mobilization,craniosacraltherapy,cupping,dry needling,andgradedexercises.Wearehappythatnowheis abletowalkwithoutastick,hedrives,herecentlywentto LondonandSingapore.Thebestpartwasthatlastweekhetold usthatnowhewouldlike todevelophisbicepsandifpossible growhishairbackonhisscalp.Ithasbeenveryfulfillingforus toexperiencehisjourneyfromstrugglingtotakeafewstepsto walkingwithsomuchmoreconfidenceandwantingtoagain livehislifetohis fullestattheage of78. Overthelastfouryears,IhavebeenmovingtowardsbuildingMerahkiasanorganization/asabrandsohavestartedbuildingateam.Currently,themostrewardingthingformewouldbetoseeanyofmyteammembershappypersonallyandprofessionallyandwhenIreceivemessagesfrommypatientsabouthowanyofmyteammembershavehelpedthemitgivesmeimmensehappinessasamotherwouldfeelwhentheirchildispraised. FUTUREVISION Q.Wheredoyouseethefutureofholisticwellness heading,andhowdoesMerahkiplantocontributetothat vision? Researchshowsthatholisticwellnessisnolongeraluxurybutbecominganecessity.EspeciallyaftertheCovid-19pandemic,peoplearebecomingsomuchmorehealthconscious.Somanyarenoweatingimmune-boosterfoods,exercising,doingyogaforrespiratoryhealth,andseekingmindfulnessandmeditationtoenhancetheir mental andemotionalwell-being. Likethis,wehavemanysuccessstorieswhichmakeusfeelitis allworthit. PHILOSOPHYANDPERSONALIZATION Q. Whatcoreprinciplesguideyourholisticphilosophy, andhowdoyoucustomizeyourprogramsforindividual needs? ThesearethemainvaluesofMerahki IcanseeMerahkiisbecomingaone-stopsolutionformanyofourclientsaswithinthisoneumbrellatheyareabletoreceiveguidanceonall4pillarsofwellness-nutrition,exercise,waystosleep better/be morerestful,and meditation. Wewillsurpasstheexpectations Wewillrespectandempathizewithothers’feelings Wewilltreateveryoneequally Wewillservewithloveanddevotion Wewillfocusonaddressingthecause Wewillaimforholisticsolutions Wewillprotecttheprivacy Funandcreativityareanintegralpartofwhatwedo Weconsistentlyhelpourselvesandotherstolearnandgrow Meditationandintrospectionareanintegralpartofwhatwe do Wewillleadbyexample Forsomanyofourpatients,Merahkiisjustnotanoun,butanexperience,anemotion.Someofmypatientshavetoldusthatwhentheywritetheirgratitudejournalmeandmyteamcomesfirstontheirlist. November’24|EntrepreneurOne|41

  42. ADVICEFORWELLNESSSEEKERS Q.Whatadvicedoyouhaveforindividualslookingto incorporateholisticpracticesintotheirdaily lives? OneveryimportantlifelessonIhavelearnedfrommyGuruMahatria-weare‘HumanBeings’andnot‘Humandoing’.Yetmostofusaresimplymovingfromdoingoneactivitytotheother.Ifwecanconsistentlyworktowardsstrengtheningourbeingthenourdoingwilleffortlesslybecomebetter.Lifewillbecome so muchmorefulfilling. 2023-DrNidhiBajajGuptahasreceivedtheWOW WellnessandSpiritualAwards2023. 2023-Wasselectedas“thetop10mostpromising wellnesscoachesinIndiabytheSiliconIndia Magazine” 2023-Wasinvitedonboard as aHealthGuru on the RediffGuruplatform. In2024-DrNidhirecentlywontheGlobalNaari SammanAward3.0WomenAchieversorganizedby WEICIIndia. Also,Iwishformorepeopletounderstandthatourbodyistheonlyvehiclewehavetoachieveanyofourdreams.Iseesomanystillespeciallyinthecorporateandfinanceworldworkalmostfor14hoursplus-notimeforhealth,notimeforfamily,notimeforself-growthortoseeksilence.Thenwhatisthepurposeofthemearningsomuchfameor wealthifitiscomingatthecostoftheirpeace,family,andhealth. Ifeelifeven1.5hoursaredevotedtowardstakingcareofourbody,mind,andsoulinvariouswayswecanstartexperiencing such amagicallife. CLOSINGTHOUGHTS Q.Isthereanythingelseyou'dlikereaderstoknow aboutMerahkiHolisticWellnessoryourpersonal journey? RecentlymyhusbandandIhaveadoptedtwobeautifulchildrenandyesIamstrivingtobalancemyprofessionalaswellaspersonallife.Itisnoteasybutyetveryfulfilling.Againwould like tore-iterateoverherethatonlybecauseItakecareofmyhealthIamableto44runaroundwithmychildrenaswellasmanageMerahkiwell.Infact,whenmy kidsseeme roll outmyyogamateverymorningtheyhavestarteddoingexercisestoo.Letusbecomeablazinginspirationforwellnessforourgennext.Ifeelthatisone ofthe best giftswe can givethem. Whenwesayloveyoutoourfamilyitshouldcomewitha greatsenseoftakingresponsibilityforourwellnessfirstas whenwearenotwellthepeoplewhosufferthemostare ourlovedones. AWARDSANDACHIEVEMENTS In2016-awardedasthetop50inspiringentrepreneurs byapopularUK-basedcompanycalledWeAreTheCity. EXPRESSIONSOFGRATITUDE IattributemysuccesstomyGuruMahatria,divinerofthepathofInfinitheism.Ihaveheartfeltgratitudeformyparents,sisterMegha,husbandParikshit,in-laws,myschool/collegeandphysiotherapyteachers,family,friends,mycompanymentor(Mr.Arun:founder@inPacesolutions),andpatients,Also,IhaveheartfeltimmensegratitudeformycoreMerahkiteam(Dr.Payal,Dr.Kajal,Dr.Tanya,Dr.Supriya,Mrs.Shikha,Ms.Pooja,Ria,Sneha,Vaibhav,andourhelperstaff).Theyareexcellentattheirworkandverycompassionatetoo.Ifeelblessedtohavethem.Theyarelikefamilytome. In2016-awardedas‘India'stop5unsungheroes’bya corporatecompanycalledFEItorecognizeher contributiontothefieldofhealingthroughscientific andartisticways. In 2016-alongwithher familywere awarded‘The PowerofWe’awardbytheprestigiousspiritualmentor MahatriaRa,divineroftheglobalpathofInfinitheism. 2017,2018,2019-wasinvitedastheyoungestspeakerforaWorldSpiritualConfluencetoinspirewellnessandspiritualityincorporateenvironments. Letustogethermakeadifferenceonelifeatatime... 2019-Shehasco-authoredabookcalled‘OneWoman,TwoAdvancedCancers,Conquered’alongwithher sisterMeghaBajajwhichhasbeenhelpingcancerfamiliesacrosstheglobeandalsohelpingmanypeopletowards thepreventionofdiseases. 42|EntrepreneurOne|November’24

  43. NeverMissOur ntrepreneurne InspiringEntrepreneurs totheWorld D GotoDigital ntrepreneurne InspiringEntrepreneurstotheWorld Yes!I would liketoSubscribeEntrepreneurOneMagazine IamenclosingtheCheque/DDNo. ofBankBranch MyPersonalmailingdetails(INBLOCKLETTERS):Name dated of Rs. drawninfavourofEntrepreneurOneMagazine. Address City State Pincode MobileNo. E-Mail JustGoDigital Now youcanalsosubscribethroughcreditcard:visit -https://entrepreneuronemedia.com/ AllthepaymentsareacceptedinCheque/DDfavoring:EntrepreneurOneMagazine47/2A,GroundFloorBlockBlock-WZ, VillageBasaiDarapur, Delhi -110015*ThisofferisvalidinIndiaonly.Pleasementionyournameandaddressontheback side ofyourCheque/DD.Cancellationandrefundsarenotallowed.Ifyouhaveanyqueries,pleasesendustheemail info@entrepreneuronemedia.comorcall+919310332408

  44. ChallengesFacedby WomenandStrategies forAchievingBalance WRITTENBY:DIPANWITAPRUSTY|ENTREPRENEURONE NAVIGATING THEWORKPLACE WOMENINTHEWORKPLACEOFTENFACE VARIOUSCHALLENGESTHATCANAFFECT THEIRPROFESSIONALGROWTHANDWELL- BEING.SOMEOFTHESECHALLENGESINCLUDE: GenderBiasandStereotypes: Womenmayencounterbiasesandstereotypesthatcaninfluencehowtheyareperceivedandtreatedintheworkplace.Thiscanmanifestinsubtleways,suchasbeingoverlookedforpromotionsorassignedstereotypicalroles. UnequalOpportunities: Womenmayfacebarrierstoadvancement,includinglimitedaccesstoleadershiprolesandopportunitiesforcareerdevelopment.Thiscanbedue to systemicissueswithin organizationsor industries. Work-LifeBalance: Balancingprofessionalandpersonalresponsibilitiescanbechallengingforwomen,especiallythosewhoarecaregivers.Theexpectationtomanagebothworkandfamilycommitmentscanleadtostressandburnout. PayDisparity: Genderpaygapspersistinmanyindustries,wherewomenareoftenpaidlessthantheirmalecounterpartsforsimilarrolesandresponsibilities. LackofRepresentation: Theabsenceofwomeninleadershippositionscancontributetoalackofrolemodelsandmentors,makingitmoredifficultforwomentoenvision andpursueleadershiproles. 44|EntrepreneurOne|November’24

  45. TOADDRESSTHESECHALLENGESANDACHIEVEABETTERBALANCE,BOTH INDIVIDUALSANDORGANIZATIONSCANTAKEPROACTIVESTEPS: PromotingDiversityandInclusion: Organizationsshouldactivelyworktocreateinclusiveenvironmentsthatvaluediversity.Thisincludesimplementingpoliciesandpracticesthatpromoteequalopportunitiesforallemployees,regardlessofgender. EqualPayInitiatives: Organizationsshouldconductregularpayequityassessmentstoidentifyandaddressgenderpaygaps.Transparentsalarystructuresandpoliciescanhelpensurefaircompensationforallemployees. LeadershipDevelopment: Investinginleadershipdevelopmentprogramsforwomencanhelpbuildapipelineofqualifiedfemaleleaders.Encouragingwomentopursueleadershiprolesandprovidingthenecessarytrainingandresourcesarecrucialsteps. FlexibleWorkArrangements: Providingflexibleworkschedules,remoteworkoptions,andsupportivefamilyleavepoliciescanhelpwomenmanagetheirprofessionalandpersonalresponsibilitiesmoreeffectively. PromotingaHealthyWorkCulture: Fosteringaculturethatvalueswork-lifebalance,opencommunication,andmutualrespectcanbenefitallemployees.Thisincludeschallenginggenderstereotypesandbiases within theorganization. MentorshipandSponsorshipPrograms: Establishingmentorshipprogramscanprovidewomenwithguidanceandsupportinnavigatingtheircareers.Sponsorshipprograms,whereseniorleadersadvocatefortheadvancementofwomen,canalsocontributetobreaking downbarriers. Ultimately,achievingabalanceforwomenintheworkplacerequiresaconcertedeffortfrombothindividuals andorganizationstochallengeexistingnorms,fosterinclusivity,andcreateenvironmentsthatenable all employeestothrive. November’24|EntrepreneurOne|45

  46. VIJAYADIAGNOSTICCENTRE-ADELIGHTED JOURNEYTOWARDSGOODHEALTH REGARDINGORGANISATION VijayaDiagnosticCentreisoneofthewell-establishedplayersinthediagnosticindustryinSouthIndia.Theyhaveaclearfocusonprovidinginclusivediagnosticservices,theorganizationexecutesover140centersin20citiesacrossthecountry.Theyareknownfortheirvitalserviceskillsfordelivery.VijayaDiagnosticCentreisoneoftheimpactfultechnologiesandisstaffedbyateamofover2500skilledprofessionals,whichincludessomeofthebestradiologists,pathologists,andhealthcare experts inthecountry. Astudyrelatedtotheorganizationshouldcontainan analysisofits financialperformance,marketposition,and competition,customersatisfactionandloyalty,operational efficiencyandeffectiveness,employeesatisfactionand turnover,legalandregulatorycompliance,andsocialand environmental impact. Thecompanywasestablishedintheyear1981byDr.S.SurendranathReddy,whoisconsideredthebackboneofdiagnosticservicesinasinglelocation.Thefirstcenterwas establishedinHimayatNagaranditoffersawiderangeoftestsinpathologyandradiology.Inthelongrun,VijayaDiagnosticCentrehas amplified itsservicesandhasbecomeone ofthelargest players intheindustry. BACKBONEOFTHECOMPANY TakingoverthebatonfromDr.SSurendranathReddy,Ms.SupritaReddywhonowholdsofficeastheCEO&ManagingDirectorofthecompanyisthefaceoftheorganizationandheadsoperationsandgeneralconductofbusiness.Havingformallyjoinedthecompanyin2002,shewasinstrumentalingrowingthecompany’sspanofreachfrom6centersin 2002toastaggering140+centersspreadacross20citiestoday.ThecompanytodayhasayearlyturnoverofFY23AnnualRevenueof459.2CrswithaNetProfitof84.6CrsandFY24Q1Revenueis121CrwithaNetprofitof26Crs.Theexpertworkforcecomprisesaskilledandexperiencedteamofover2500+professionalsconsistingofthecountry’s topradiologists,pathologists,andhealthcareprofessionals. MS.SUPRITAREDDY CEO&ManagingDirector 46|EntrepreneurOne|November’24

  47. ABOUTPATRON Vijayaisoneof the leadingB2Cintegrateddiagnostic chainsacrossIndiawithahighbrandrecall.Theyaretrustedduetotheircommitmenttocustomerdelightandhaveanenormouspresenceinthepublicandprivatesectors.Theyarelicensedwithover1000publicandprivatecompanies,corporates,banks,andinstitutions.SomeoftheirnotablepublicsectorclientsincludeCGHS,ECHS,SBI,RBI,NABARD,SIDBI,HPCL,IOC,andElectronicCorporationofIndia.Theyalsohaveastrongpresenceinthecorporate/privatesector,withclientssuchasADP Private Limited, AurobindoPharma,Biocon,Broadridge,CoromandelInternational,Deloitte,Dr.Reddys,EastManChemical,GMRGroup,HyundaiMotors,Infosys,L&TMetro,MSNLabs,MyHomeIndustries,PfizerHealthcare,Powergrid,PunjabNationalBank,TCS,TheSirpurPaperMills,V-Guardindustries& Vodafone Idea. Withitsinnovativeapproachandcommitmenttocustomer satisfaction,Vijayaispoisedtocontinueitssuccessinthe future. DIGITALCUSTOMEREXPERIENCE JOURNEY VijayaDiagnosticsrecognizestheimpactoftechnologicaladvancementsonthecustomerexperience.Asaresult,thecompanyiscommittedtomappingcustomerbehaviorstoalignitsserviceswiththeirneeds,gatherinsightsfor improvement,optimizecustomertouchpoints,andultimatelydeliveracomprehensiveandfulfillingexperienceatalltimes. Initsquestforcompletedigitization,Vijayahassuccessfully launchedauser-friendlymobileappforradiologyand pathologyinvestigations.Thisinnovativeappprovidesa seamlessandenhancedpatientexperience,settingthe companyapartinthediagnosticindustry. Furthermore,Vijayaisproudtoannouncethesuccessful rolloutofafullyfunctionale-commercewebsite,which enhancesthe company's online presence andcustomer experience. VijayaDiagnostics is knownfor its proficiencyinassemblingspecializeddiagnosticinvestigationsandexaminations,andtheyhaveahugenetworkofhealthcarepartners.Theypassonthebenefitoftheirvolume-basedpricingtotheirpartners,offeringaffordablepricingforthesespecializedtests. WHATMAKESVIJAYADIAGNOSTIC CENTRE’SSKILLSANDEXPERIENCE STANDOUT? Vijayahasbeenattheforefrontofintroducingadvancedtechnologiesandsophisticatedequipmentinthediagnosticspacesinceitsinception.Thecompany'suniquebusiness ideaofprovidingintegrateddiagnosticservicesallunderoneroofwasa novel andunaddressedconceptinthe1980s,anditcontinuestodifferentiateVijayafromitscompetitorseventoday. AMBITIONOFVIJAYADIAGNOSTIC The maingoalofVijayaDiagnosticistomeetwithabalancebetweenquality,reliability,accuracy,andaffordability,whilealwaysprioritizingtheneedsofthecustomertoenhancetheiroverall experience. Toachievethisgoaltheorganizationinvestedinadvanced technology,sophisticatedequipment,andthebestavailable talentandskillsinthediagnosticfield.Thisallowsthe companytoexpandtheirreachandmovecloser to their customerswhileensuringthatitprovidesthesamehigh- qualityservicesacrossalllocations. Vijaya'scustomer-centricapproachhasdriventhecompany tofocusonconvenienceandeasieraccess.Thecompany majesticahubandspokemodel,whichwasdifferentfrom otherplayersinthediagnosticspace,bymakingeveryspoke resourcefulnessapartfrombeing a feedingsource to hub centers.Thisideaensuredthatcustomerscouldlayhands onserviceswitheaseandconvenience. The organization’s resolutiontoexpandintotier2andtier3citiesanduntappedmarketsisasmartmove,asitallowsthemtoprovidemorepeoplewithaccesstodiagnosticservices,eveninareaswhereservicesarepreviously unavailable.Additionally,it'simportanttomaintainthesamelevelofquality,sustainability,andcapabilitytoperformawiderangeoftestsinalllocations. Vijayaisfocusedonprovidingextensivediagnosticservicestoitscustomers,andthecompanyhas built areputationfor beingaleaderinthediagnosticspace. 47

  48. CHALLENGESFACEDDURINGCOVID VijayaDiagnostic has gonethrough a tough-challenging periodbuthasemergedstrongerandmoreresilientasa result.It'sgreatthattheyhadstrongprocessesinplacefor businessconduct,whichhelpedtheirorganizationnavigate thepandemicandmaintainitsreputationasaproviderof high-qualityhealthcareservices. TRENDSININDUSTRY Therapidadvancementoftechnologyhaschangedtheway customersinteractwithbusinesses.Today'scustomershave abunchofoptionsavailabletothemattheirfingertips, makingthemtherealkingsofthemarket.Tokeepupwith thischanginglandscape,VijayaDiagnosticshastaken significantstepstowardscompletedigitizationby introducingamobileappande-commercewebsiteto enhancethecustomerexperienceandstreamlineour processes. It'salsoimpressivethatVijayaDiagnosticLabwasoneof thefirsttobeapprovedbythegovernmentforconducting screeningtests,andthathassuccessfullytakenonthe responsibilityofpublishingerror-freeresultson thestate government'sportal.Thisdemonstratestheircommitment toprovidingaccurateandreliableinformationtothepublic duringacriticaltime. Inadditiontothis,theorganizationisconstantlyworkingon optimizingeverytouchpointinthecustomerjourney throughdigitalmapping.Thishelpsthemtooffera wholesomecustomerexperienceatall times. Furthermore,withthegrowingpreferenceforconvenience andfasterreachtoservicedelivery,VijayaDiagnosticsis expandingrapidlytobringtheirtrustworthyservicescloser totheircustomers.Themainaimistobeascloseas possibletothecustomers,settingthemapartfromthe competitorsinthediagnosticspace. IMMERSIVETECHNOLOGIESANDITS IMPACT Vijayaisalwaysattheforefrontofintroducingcutting-edge technologyandadvancedequipmenttorevolutionizethe diagnosticindustry.Theorganizationbelievesthatby stayingaheadofthecurveintermsoftechnology advancements,theycanoffertheircustomersthebest possibleexperience. Thepandemichasbroughtaboutsignificantchangesinthe diagnosticindustry,withmanyunorganizedplayersentering themarket.However,astheeffectsofthepandemic subside,customersareincreasinglyshiftingtheirfocus towardstrusted,organizedserviceproviders like Vijaya, whichhasover4decadesofexpertiseinthesector. TheareawhereVijayaDiagnosticsisheavilyinvestingisin thefieldofAI,whichhastakentheworldbystorm.Byusing algorithmsonhistoricaldiseasetrendsandhealth information,Theyareabletoprovidemoreaccurate, reliable,andspecificdiagnosesforrarediseasetypes,which helpsorganizationsdeliverfasterandmoreeffective treatment. Withthededicationandcommitmenttoaccuracyand quality,thecompanyiswell-positionedtostayaheadofthe competitionandcontinue to providetheircustomerswith thebestpossibleservice. InadditiontoAI,thecompanyisconstantlyinnovatingandadoptingtherighttechnologytooptimizetheirprocessesandimprove the overallcustomerexperience.Recently,theyhaveimplementedacomprehensiveLIMSthathasenabledthemtostreamlineoperationsandenhanceefficiencyacrosstheirvastnetworkofcenters.VijayaDiagnosticshasalsointroducedarobustandeasy-to-usemobileappfor radiologyandpathologyinvestigations,aswellasafullyfunctionale-commercewebsite,whichhasbeenwellreceivedbytheircustomers. DIFFICULTIESENCOUNTEREDBYVIJAYA DIAGNOSTICSTOACHIEVETHISPOINT Thepathtogrowthandsuccessisoftenfraughtwithchallengesthatmustbemetandovercome.A willingness toadaptandadoptnewapproachesis essential for growthandsuccess. Fortheowner,takingoverthefamilybusinessfromhis fatherwasadauntingtaskthatrequiredagreatdealofconfidenceandtheacceptanceoftheteam.However,withareadinessforchangeandacommitmenttoeffectiveleadership,shewasabletoovercomethesechallengesandbuildastrong,cohesiveteamthathasbeenwithhimsincetheinceptionofthebusiness. Anothersignificantchallengetheorganizationfacedwas theneedtocompletelyoverhaultheirbusinessmodeltothe hubandspokeapproach.Despiteinitialresistancefromthe team,VijayaDiagnosticwasabletosuccessfullyimplement thischangebyleveragingpositivepersuasionand motivation.Thisnewapproachallowedtheorganizationto streamlinetheiroperationsandimproveefficiencyand ultimatelysetitapartfromthecompetitorsinthediagnostic space. Theorganizationismorededicatedtousingthelatest technologytoprovideourcustomerswiththebestpossible service. 48|EntrepreneurOne|November’24

  49. WHATDOESSUCCESSLOOKTOTHEM? AtVijayaDiagnostics,successismainlyfocusedandis definedbythetrustthatthecustomershaveplacedinthem formanyyears. Astheycontinuetogrow andapproach business,theprimarykeyistofocusonmaintaining, keeping,andimprovingthequalityoftheservicesand reputation. HOWDOESVIJAYADIAGNOSTIC ENCOURAGEEMPLOYEES? Thespokespersonstated that “theapproachhastobetakenforchoosingandinteractingfacetofacewiththeteamiscommendable.Mainlyfocusingonthepersonality,zeal,andworkethicofemployeesisamuchmoreeffectivewayofbuildingandgrowingasuccessfulteamthansolelyrelyingon educationalqualifications or institutionalreputation. VijayaDiagnosticsareveryproud tooffercomprehensive diagnosticserviceswithinthe sameenclosurewhichsets themapartfromotherplayersinthemarket.Additionally, theyhaveconsistentlydemonstratedthehighestgrowth ratecomparedtootherplayersinthediagnosticspace. Thededicationtocreatingafamily-likeenvironmentwhereallemployeesaretreatedequally,approachable,andvaluedis alsoagreatwaytofosterapositiveworkatmosphereandguaranteethateveryonefeelsheard,valued,andrespected. Theorganization'scommitmenttoqualityisevidentinthe extensivetrainingandcertificationprogramsthatprovides fortheirteammembers.Theorganizationstrivestoensure thattheirteamisoccupiedwiththelatestknowledgeand skillstoprovidethehighestlevelofservicetotheir customers. Providingcertainfacilitieslike-medicalbenefits,job security,andhealthinsurance,aresomewaystoshowthat thecompanycaresabouttheiremployees'well-beingand financialsecurity.Thesetypesofbenefitsarenotonly important for employees'physicalandmentalhealth,but theyalsohelptomotivateandretaintoptalent”. VijayDiagnosticsalsounderstandstheimportanceof stayingaheadofthecurveintermsoftechnologyand innovation.Thisiswhytheyareconstantlyinvestinginnew equipmentandsoftwaretoimprovetheirservicesand providetheircustomerswiththebestpossibleexperience. STRATEGIESFORTHECOMPANY’S GROWTH TheCEOofthecompanyhasalwaysemphasizedthe importanceofcontinuousimprovementandmaking progresstowardbettercustomerexperiences.Toachieve thisresult,VijayaDiagnosticshastakenseveralconscious andinformedsteps. IMPORTANTDECISIONSTOOKBYTHE COMPANY AstheCEO ofa leadingdiagnosticservicesprovider,the spokespersonunderstandstheimportanceofmaking strategicdecisionsthatdrivesuccessandgrowth.Oneofthe keydecisionsShemadewastoprioritizecontinuous improvement,notonlyforherselfbutalsoforherentire team.Shetruststhatifanyonewantstobesuccessful,they mustalwaysbelooking for waystodothingsbetterand moreefficiently. Firstly,theyhavemadeacustomer-centricapproacha prioritybykeeping a closeeartothegroundandtailoring theirserviceofferingsaccordingly.Theorganizationhasalso adoptedadata-drivenapproachtodecision-making,which helpsthemtomakeinformedchoicesaboutexpandingtheir business. Toenhancetheactualspeedandefficiency,the organizationhasdecidedtoexpandbothorganicallyand inorganically.Theyhavealsoconcentratedonexpandingto tier2and tier3cities,along withparallelexpansionin developedmetros. Toachievethis,Shehasimplementedseveralmodifications, consistingofhavingprocessingunitsineverycenter, movingtoahubandspokemodel,andadoptingnew technologyandprocessestoenhancetheclient'sexperience andstreamlineoperations.Thesemajordecisionswerenot easy,buttheywereveryimportanttoposttheircompanyas aleaderinthehealthcareindustry. VijayaDiagnosticshasconductedmarketresearchand analysistoselectthebestlocationsforexpansion,basedon markettrendsandcustomerneeds.Theirhub-and-spoke modelhasbeenimplementeddifferently,witheachspoke becomingaservice-offeringfacilityaswellasafeeding sourceforhubs. Inresponsetothesemodifications,Shemainlyfocusedon prioritizingclient'sneedsandpreferences,whichhelped themcreatemoreeffectiveserviceofferingsandexpandthe company'sbusiness.Byadoptingacustomer-centric approach,VijayaDiagnosticswasable tobuilda strong reputationandestablishitselfasatrustedproviderof qualitydiagnosticservices. Byadoptingthesestrategies,theorganizationaimsto become a leader in theirindustryandprovideconsistent, high-qualitycustomerexperiences. November’24|EntrepreneurOne|49

  50. FUTUREENDEAVOURS Inthenearfuture,thecompanywillfocusonorganic growth.However,iftheyfindapotentialpartnerwhose ideology,ethics,andbusinessoperationsalignwithVijaya Diagnostics,theymayconsideraddinganinorganicgrowth mode. Theirexpansionstrategywillinvolveconsolidatingthepresenceincoregeographiesandthenexpandingintotier2andtier3 cities. Theywill also look for newopportunitiestoexpandinto untapped areas. ADVICETOTHEREADERS Thepathtosuccessistohaveanaimandgoalinlifeand thegritanddeterminationtoworktowardsachievingit,no matterhowhardthe roadisorhowmanychallengesone mighthavetoencounterandovercomeintheprocess.But nobodyshouldstopbelievingthatanever-say-dieattitude towards lifeandtheboldnessto stepoutofone'scomfort zoneiscrucialforsuccess. Additionally,thinkabout“humilityisthe mostimportant virtueandthatitshouldbecoupledwithdedication,hard work,andaburningzealtomakethingshappen”. 50|EntrepreneurOne| November’24

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