1 / 22

Magazine Advertisements

Magazine Advertisements. Target Market and Demographics. Target Audience : The group of consumers for whom the media text is constructed. Demographics : Measurable characteristics of media consumers such as age, gender, race, education and income level.

maeko
Download Presentation

Magazine Advertisements

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Magazine Advertisements Target Market and Demographics

  2. Target Audience: The group of consumers for whom the media text is constructed. Demographics: Measurable characteristics of media consumers such as age, gender, race, education and income level.

  3. Advertisers always have a specific purpose for the ad and it is constructed in a way that will appeal to a specific target audience • Advertisers do market research to figure out who usually buys their product, or who they would like to buy their product. • They then create ads to appeal to this group Nothing is left to chance…

  4. What is the target audience for each of the following magazines? • What do we know about their demographics? • What types of Ads would be in these magazines? Let’s Discuss

  5. Assume that you work in Advertising for Pepsi. • How could you target an advertisement for each of the following groups of people? Activity

  6. http://www.youtube.com/watch?v=FEFI-_Sg5G0

  7. Who is the target audience for the following ads? • Is there more than one target audience for any?

  8. http://www.youtube.com/watch?v=iYhCn0jf46U • http://www.youtube.com/watch?v=Ei6JvK0W60I

More Related