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Why content is always king

#115 - In this episode, Travis talks to successful business owner, speaker, mentor, and best-selling author Mark W. Schaefer. Over the years, Mark has been helping entrepreneurs establish themselves in today’s competitive market. His best-selling books have reached out to various business owners and strategies to grow their business through marketing and social media. Mark and Travis talks about various techniques to help business owners in their goal of becoming successful. Mark used his experience to teach the lesson of preparing yourself and your family for the jump to becoming an entrepreneur. He also emphasized the importance of being flexible and be open to new marketing techniques and strategies that you can utilize in your business. He also shares his virtue of being humble as well as giving yourself every once and a while the recognition and praise that you deserve for the hard work you’ve been doing. These and so much more are what you can learn from this episode of the Entrepreneur’s Radio Show.

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Why content is always king

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  1. Why Content Is Always KING Podcast available at TheEntrepreneursRadioShow.com for full interview with Mark W Schaefer

  2. Why Content is Always King? • Many businesses are still struggling with the same questions, the same problems. • How do I measure this stuff? How do we get started? How do I find the time for this. • There are some fundamental misunderstandings about what this stuff can really do.

  3. Have The Right Questions • Your job as leader isn't to have all the answers, it's to  have the right questions.

  4. Have The Right Questions • You can go into a complicated situation and not try to necessarily solve the problem right away, but to ask the right questions, to dig deep, to find the root causes, to have your clients almost solve the problem themselves by finding the answers.

  5. Have The Right Questions • Do you have the ability to scale new business? • To have the ability to scale new business, you have to be open to new paradigms for business

  6. Have The Right Questions • Are you open to new marketing techniques and strategies? • We need to be open and flexible to the new ways of creating businesses, and new ways to ignite our ideas.

  7. We have to look at the opportunities and be open to the new paradigms for business and see how it might relate to what we're doing, or what new opportunities it could create. 

  8. Have The Right Questions • How frequent do you change the tone of your business? • The tone of a business changes when something new happens; like an event

  9. How & When The Tone Of Your Business Changes • Why you need to pay attention when it does • Bringing on an important new customer can radically change your business. • Bringing on a special new talent as an employee can radically change your ability and your focus

  10. How & When The Tone Of Your Business Changes • Having a very solid idea, a very solid business plan in starting a business, and had done some preparation, had done some research, you still have to make a shift, a pivot, and change the tone of your business to be able to succeed.

  11. Content WritingAn Important Marketing Tool • Creatingcontentthat helps people and teaches people is a very important marketing tool. • It helps attract clients to your business

  12. Content WritingAn Important Marketing Tool • Creatingcontent clarifies your way of thinking. • It codifies where you want to go and what you want to say. • If you're coaching somebody or you're teaching somebody. If you write about it first, it forces you to think

  13. Different Ways To Create Content • If you're not a good writer you could use videos. • If you're not comfortable in front of a camera it might be a podcast. • Create a wonderful, valuable content that helps establish a voice of authority for you and creates value for your customers.

  14. LessonsTo Learn In Business • Be humble. • Keep looking forward • Don't pontificate about your past and make that define who you are today. • Don't be too tied to past accomplishments. You have to keep looking forward.

  15. THEENTREPRENEUR’SRADIO SHOW Conversations with Self-made Millionaires & High-level Entrepreneurs that Grow Your Business a production of Rock Star Entrepreneur Network www.rockstarentrepreneurnetwork.com

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