1 / 15

Content is King of the Online World

Content is King of the Online World. Content – The Foundation of All Online. Websites Blogs Social Media Facebook Twitter Pinterest LinkedIn Instagram Others. The Various Types of Content. Text Video Audio Photos Infographics. Content – Where to Get Ideas.

laksha
Download Presentation

Content is King of the Online World

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Content is King of the Online World ImpactOnlineMarketing.com

  2. Content – The Foundation of All Online • Websites • Blogs • Social Media • Facebook • Twitter • Pinterest • LinkedIn • Instagram • Others ImpactOnlineMarketing.com

  3. The Various Types of Content • Text • Video • Audio • Photos • Infographics ImpactOnlineMarketing.com

  4. Content – Where to Get Ideas • Follow others you respect (blogs, social, etc) • Search Google or Bing (“most popular xyz”…..) • Tie to current events (what’s trending on Twitter) • Use Google alerts • Respond to common reader questions • 101 topic ideas: http://startbloggingonline.com/101-blog-post-ideas-that-make-your-blog-hot/ ImpactOnlineMarketing.com

  5. Written Content - Benefits • Easiest for search engines to index • Traditional content type • Google wants “unique” ImpactOnlineMarketing.com

  6. Written Content - Sources • Write it yourself • Hire it out: • Fiverr • Craig’s List • constant-content.com or needanarticle.com • Curation • PLR – not unique (need to rewrite) ImpactOnlineMarketing.com

  7. Video Content - Benefits • Benefits of sight, sound and motion • Appeals to those who don’t like to read • Appeals to younger audiences in particular ImpactOnlineMarketing.com

  8. Video Content - Sources • Create it yourself • Video camera (or iPhone/Droid) and mic • Screen capture software (Jing) • Animoto • Hire someone to create • Pull videos from YouTube or Vimeo ImpactOnlineMarketing.com

  9. Audio Content – Benefits & Sources • Adds variety in content delivery • Folks can download to iPod and relisten • Sources: • Create it yourself • http://www.wikihow.com/Record-Your-Voice-on-a-Windows-Computer • Hire someone to record • Tip: Transcribe audio into text for search engines ImpactOnlineMarketing.com

  10. Photos – Benefits & Sources • Adds visual interest to written content • Opportunity to add titles and alt tags to help with SEO • Sources: • Your own photos • Purchased stock photos (iStock, rf123.com, etc.) • Photos you find online • Danger with Google images • TinEye.com • Approved sources (IOM -> Resources -> Karen Recommends) ImpactOnlineMarketing.com

  11. Memes – Benefits & Sources • Used mostly in social media – humorous, viral content • Share those passed along virally • Make them yourself • Meme creator – memegenerator.net –or- memecreator.org • Use a tool like PicMonkey.com for more variety ImpactOnlineMarketing.com

  12. Infographics – Benefits & Sources • Used within blogs and websites to make points visually • Also used in social media • Pinterest huge source of infographics • Google search for specific infographics • Facebook length parameters – many infographics will not work ImpactOnlineMarketing.com

  13. Content for Social Media • Ideas above also applicable to social media • Focus on Facebook here • Facebook likes content variety • Content ideas • Follow others in your field to see what they post • Follow leaders in your field on your social platform of choice • Create files to store notes and ideas for future posts ImpactOnlineMarketing.com

  14. Social Media Tracking • Learn about: • What types of content perform best? • When does content draw most interaction? • Examples from Facebook Insights • Facebook Insights • Likealyzer.com ImpactOnlineMarketing.com

  15. Thank You for Attending This Course! Please complete evaluations.Let me know if I can ever be of help! karen@impactonlinemarketing.com406-529-8931 ImpactOnlineMarketing.com

More Related