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Account Matching

. Today, there is a revolutionary B2B lead management platform named "vyakar" has made a phenomenal case by helping Marketing and Sales professionals with solutions like lead operations, lead routing, list matching, segmentation, lead to account matching and lead management. Among them, fuzzy and list matching are gaining extreme popularity. To know more, get visit my site :- http://vyakar.com

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Account Matching

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  1. VYAKAR

  2. ACCOUNT BASED MARKETING ACCOUNT MANAGEMENT The idea of Account-Based Marketing (ABM) was very limited. It was primarily done by a sales representative as a one-on-one approach, based from individually-gathered information from sources, with very little visibility into the prospect's activities and objectives. It was simply “staying in touch” rather than building a more nurturing client-business relationship.

  3. ABM KEY PLAYERS ACCOUNT NAME MATCHING SOFTWARE Needless to say, an ABM strategy is not a marketing venture alone. It has to buy in from many functional units, most important of which is the sales organization. Successful ABM execution requires unified sales and marketing efforts. This means complete alignment of the two departments, from target identification, account planning and mapping, engagement tactics, offers, and conversion metrics.

  4. ABM EXERCISE ACCOUNT MATCHING ABM is a huge opportunity for any organization. It delivers results, helps companies win rates, deal size, align sales and marketing and ultimately deliver growth. However, in the process of getting things done, it becomes so easy to get lost within some minute details that you could end up losing sight of the bigger picture.

  5. The beauty of ABM is that it allows you to proactively engage best-fit accounts rather than waiting for qualified leads to come to you. It could be anything that campaign managers feel would yield results including, but not limited to: • Direct Mail • Nurture Campaigns • Web Personalization • Call Blitz • Display Ads • Events • Webinars and virtual events • Social Media • Videos • Blogs • Search engine ads MATCH MY ACCOUNT

  6. ABM CHALLENGES DATA MATCHING However, it is still a relatively new concept for Sales, who feel vulnerable with this approach as it requires them to put out in the open all of their hard-earned accounts and contacts. This concern can cause a stir, considering that the Marketing and Sales are the biggest stakeholders in an ABM strategy.

  7. PUTTING IT ALL TOGETHER FUZZY MATCH ACCOUNT LISTS ABM deployment is essentially a set of smaller ABM initiatives. You can start by meeting the stakeholders and deciding on the ABM objectives, requirements and get buy-in for supporting functions. Again, it is critical not to mix-match ABM objectives—you must select one unique objective, which could be product-specific, time-bound, competitor-focused, among others.

  8. CONTACT US Address :- 4701 Patrick Henry Drive Building 25 Santa Clara CA, 95054 United States E-mail :- info@vyakar.com Phone :- +1 844-321-LEAD (5323) Website :- www.vyakar.com

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