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Not knowing the importance of SEO for your business? Explore how people have grown their businesses which you can also achieve through SEO. Know More: https://www.evendigit.com/how-seo-is-important-for-your-website/
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Do you know, if you are not at the top of these lists then, you are never going to reach your customers online. moreover, you are losing money every way. Let us explain why SEO is important for your business? You are missing on around 40,000 searches every second that gives you a million opportunities for your business to be found on the internet. You are losing 14.6% leads, after, you generate better search results. However, it depends on the strategy you follow. You are missing on the opportunity to outperform large competitors with an affordable and effective way. Big brands are investing in massive amounts to advertise their businesses. You are ignoring the huge potential of organic traffic online that can contribute more than 40% of your company’s revenue. You may not know where your customers are coming and what they like. You are unaware of your customers’ choices, behavioral patterns, demographics, and how they search for a product. You are wasting time on cold calling, networking, and other types of push advertising. An internet search can get you that immense fame as it is the most popular way to get your business known today within 6-8 months. It dominates the industry as it is preferred by more than 70% of marketers worldwide.
What is SEO? SEO stands for Search Engine Optimization. It is a process that helps your website to rank higher than other millions of websites, in response to the specific keywords when searched on the internet. It improves the online visibility of your website and increases traffic. This way SEO impacts your business. For instance, if you have an online store, then how would you let your customers know? Either you will post it on social media or WhatsApp them the link. Well, that will be a handful of people you will be able to share the link. You should think of more extensive section that you are missing, for which you need to work on your SEO and rankings. You will have to get to the top of the results to reach your customers for which lets Google know first. Therefore, we always say let “Google follow you, people will automatically follow you.” As soon as your visibility increases, more and more people will come and visit your website.
How does SEO work? • At EvenDigit, there is a SEO process that we follow while optimizing the websites. Here are the SEO action steps:The very first step in optimizing your website is to understand the target audience as to who are they? What will they see and explore when they visit your site? Or what keywords are they likely to use to search your products and services? • Then based on the keywords, it is essential to use customer insights to create compelling content. The content should match the user intent and include those relevant queries that engage them for a longer time and triggers action. • On-Page optimization is one of the major parts of SEO to do. Example, title meta tags, fixing the technical errors of the site, and making it search engine and user friendly. • Using backlinks to improve the website ranking as search engines do consider backlinks. However, make sure you don’t add a bunch of backlinks coming from random sites as it may hurt your search engine rankings. • Competitors analysis is a major key area to focus and hack the competitor’s growth through different SEO tools.
Here are 5 reasons why you need SEO for your business: 1. SEO will help people find you on the internet There are many businesses on the internet about which you don’t know and seriously what’s the point of having a website when people can’t find you? You can’t let your website bury under pages. Implement SEO to get your business found, liked, and noticed on search engines like Google, Bing, and Yahoo that gives more clicks and views by potential customers.
2. SEO is the way to relevant traffic Another essential reason to implement SEO is to attract relevant traffic because the right customers coming to your website stand higher chances of getting converted. Targeted customers are becoming your subscribers, and then your warm leads, it is the ideal flow. 3. SEO helps to build trust and credibility in the long run A good SEO strategy can make or break your brand online. As you know, everyone searches for your products and services on Google before purchasing. Ranking on the top of the results on the first page can get you a long way as people tend to trust you—this way, SEO builds credibility and contributes to making your brand better and well recognized over time. Moreover, it converts your brand into a top brand as your ranking can spread a positive word of mouth among people. And, more and more people will come to visit your website. So, higher traffic, recognition, and brand value, you get all three in one package that’s SEO!
4. You can convert a local business into a global business When you are on the path of achieving great, you always think big and then think bigger. Similarly, with your business, there is no limit to grow globally online. When you think of taking your business to a global level, it is challenging but equally rewarding in the long run. If you are looking forward to achieving some international success in less time, it’s better to focus on collective website properties to gain success on the internet. SEO helps local businesses to get global acclamation. 5. You can get a million opportunities to market your products and services Since you target more and more keywords, you have a better scope with different keywords related to your business. When you have an idea of which keywords you are ranking for, you will get to know the pattern of customers and how they browse or what they look for. For instance, if you sell shoes, you can target different categories of customers, such as shoes for men, shoes for women, shoes for girls, and shoes for kids. So, you have four different segments in the market to target for your shoe brand. This way, you discover an opportunity in these keywords to outperform your competitors.
How is SEO important for your business? SEO is important to rank a website in search engines like Google, it increases online visibility and improves the click-through rate, driving people to the site. If you are getting more relevant people to your website, you have more customers to purchase your products/services, and this is how a business can grow. Here’s how companies from different industry domains have taken advantage of SEO and grew prominent over time.
Case Study Asos.com Asos.com is a British fashion and cosmetic retailer based in London that sells around 850 websites along with its clothing and accessories line. It became one of the biggest fashion stores with the monthly traffic of 7.3M as it tried time for SEO. It is depicted in the screenshot below that it had 1.4M keywords ranking on Google, and the traffic cost is $7.6M. The traffic cost shows an estimated amount they might have been paying to Google every month to get the number of people they are receiving right now through SEO. These are all results of a smart SEO strategy employed to increase traffic more than their generic competitors.
Case Study UPack Upack is a self-move service that helps people with loading and unloading their stuff to the preferred location. SEO helped increase online visibility, and they have the traffic of 158.4K per month with 71.9 keywords ranking on Google. They earned 183.5K backlinks and have 3.8K referring domains. Their traffic cost is $1M. As you can see, the results are incredible; it depicts that SEO has proved to be a game-changer for these brands. Apart from this, your company can benefit in different ways from SEO, where your business can get a new lease on life. Moreover, the popularity you will get online will be dramatic, and the results can be revolutionary for your business.
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