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For a marketer and a business owner, the two most important things are acquiring more customers and getting more traffic on their website.
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What is the fastest way to get traffic to your website? For a marketer and a business owner, the two most important things are acquiring more customers and getting more traffic on their website. This blog is about various ways to drive traffic on your website and more importantly quality traffic. Why More Website Traffic? Website traffic is important because it drives business growth in the following ways: • Lets you know how well your marketing is working • Helps in taking decisions based on audience' insights • Improves Search Engine Credibility and Search Engine Optimization • Increases conversions by generating more leads Free Traffic vs Quality Traffic Traffic to your website helps in improving your rank which means more traffic, but it should lead to an increase in engagement as well. So if your traffic goes up but your conversion rates go down, it means that you are not getting the right kind of traffic. Hence, your goal should be to get more qualified visitors to your website when it comes to website traffic.
Ways to increase traffic to your website Advertise The most obvious and excellent ways to attract customers are paid search, social media advertising and display advertising. First set your goals and then opt for paid channels based on your objectives, keeping in mind the pros and cons. For instance, if you wish that more traffic on your site means more sales, then you’ll need to target high commercial intent keywords as part of your paid search strategies. Here the competition for these search terms can be fierce and expensive but the payoffs could be worth it. Get Social Using Social Media Marketing to promote your content is one of the best ways to drive traffic to your website in today’s era. Every platform has its own speciality like for instance, Twitter is ideal for short, snappy and tempting links. Whereas Google+ promotion can help your site show up in personalized search results, which is effective in B2B niches. While if you’re a B2C product company, then you might be attracted to image-heavy social sites like Pinterest and Instagram. Mix It Up There isn't any magic formula for content advertising success, despite what a few would have you believe. For this reason, vary the length and format of your content material to make it as attractive as possible to maximum audience. Scatter and place shorter news-based blog posts with long-form content as well as video, infographics and data-driven pieces in order to get maximum impact. Write Irresistible Headlines Headlines are one of the most important parts of your content because without a compelling headline, even the most comprehensive blog post will go unread and unnoticed. So mastering the art of headline writing is important in order to drive quality traffic to your website. Pay Attention to On-Page SEO Optimizing your on-page SEO could help you boost your organic traffic and is still a valuable and worthwhile practice. Making the most use of image alt text, creating internal links to new content and use of meta descriptions can be of good help. Moreover SEO targets quality traffic as it is an inbound marketing strategy. Inbound marketing is much more customer-centric, so instead of interrupting consumers as they’re watching TV or listening to the radio; it involves creating helpful resources and making
helpful information more easily accessible. This is not only convenient for consumers but also helps in getting more qualified leads for your business. Target Long-Tail Keywords Long-tail keywords account for a majority of web searches, which means that if you’re not targeting them as part of your paid search or SEO efforts; then you’re missing out. Moreover using long tail keywords will help in getting Substantial and better targeted traffic, which ultimately helps in getting higher conversion rates. Other benefits of long-tail keywords are that they are great for highly competitive niches and works best for pay per click. Post Content to LinkedIn Nowadays, LinkedIn has become much more than just a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis to update your audience on a regular basis. Doing so, you can boost traffic to your site and also increase your profile within your industry. Don’t Neglect Email Marketing Most of the businesses today are focused on attracting new customers through content marketing, that they often forget about more traditional methods like email marketing. Email marketing is a powerful tool because even a moderately successful email blast can result in a significant uptick in traffic. The only thing you need to be careful about is not to bombard people with relentless emails about every single update in your business. Also, word of mouth marketing from people who are already enjoying your products or services is another powerful tool. So a friendly email reminder to them about a new service or product can also help you boost your traffic. Make Sure Your Site is Responsive The days when internet browsing was done exclusively on desktop PCs are long gone, because today more people than ever before are using mobile devices to access the web. So if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere and hence ensuring that your website is accessible and comfortably viewable across a range of devices is a necessity.
Make Sure Your Site is Fast If your site takes forever to load, your bounce rate will be very high as the audience will switch easily. Hence make sure that your pages are as technically optimized as possible, right from image file sizes to page structure to the functionality of third-party plugins. The faster your site loads, the better it is. Contact US : Company Name : Excelsior Technologies Email : info@excelsiortechnologies.com Phone : 9033055100 WebSite : https://www.excelsiortechnologies.com/ Address : 804, Elite Business Hub, Sola, Ahmedabad