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8 Tips to Enhance Your Ecommerce Marketing Strategy and Plans

We talk about a few enhancements which can increase the user experience drastically and in turn, will increase your sales.

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8 Tips to Enhance Your Ecommerce Marketing Strategy and Plans

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  1. 8 Tips to Enhance Your Ecommerce Marketing Strategy and Plans Expert Village Media TechnologiesPhone: (347) 708-0189 Email: info@expertvillagemedia.com

  2. Current scenario • Recently one of the leading online shopping website flipkart.com launched an TV commercial in which the message was – “I can do shopping from anywhere in the world”.  This message is so true that customers are now more interested in do shopping from their mobile phones, so ecommerce site owners should not overlook the small and big enhancements to their website see more… Expert Village Media TechnologiesPhone: (347) 708-0189 Email: info@expertvillagemedia.com

  3. Mobile Responsive Layout • Mcommerce is the future so we cannot ignore the mobile users. • Make the site responsive that will look perfect in all smartphones and tablets too. Check an example of responsive ecommerce website here: Expert Village Media TechnologiesPhone: (347) 708-0189 Email: info@expertvillagemedia.com

  4. Animated Product Intro Video Video plays a very important role in promoting your products. Videos are the best way to explain about your product in easy language to your customers. Most of the time, videos drive good traffic to your site and convert sales. In your video, you can show the features and importance of your product. Check Video Expert Village Media TechnologiesPhone: (347) 708-0189 Email: info@expertvillagemedia.com

  5. High Quality Product Images We have seen in many ecommerce websites that people have raw low quality images of products which are just simple pictures taken by an ordinary camera. Images allow you to highlight your product the way it looks so the images should be high quality and professionally captured from a professional camera. Expert Village Media TechnologiesPhone: (347) 708-0189 Email: info@expertvillagemedia.com

  6. Keep it Simple Keep everything very simple that a customer can easily find his product, read about it, check price and checkout. Use flat designs instead of too much graphical elements. Expert Village Media TechnologiesPhone: (347) 708-0189 Email: info@expertvillagemedia.com

  7. Use Lazy Loader Lazy loader is a script that loads content or images only when you scroll down. It gives you an opportunity to add a number of products on same page with infinite scrolling. This way, your customer don't have to keep clicking on different pages and he can simply find his product on same page by just either scrolling down or using filters like category, price, brands etc. Expert Village Media TechnologiesPhone: (347) 708-0189 Email: info@expertvillagemedia.com

  8. Use Mega Menu Dropdowns Mega Menu is the best way to display most of the pages or menu items in dropdown of site without any hassle. You can show categories in mega menu so that people can easily reach the category pages with less clicks. Expert Village Media TechnologiesPhone: (347) 708-0189 Email: info@expertvillagemedia.com

  9. Reduce The Steps Try to reduce the steps involved in a complete transaction like create account, then login, then select product, checkout, address, shipping and so on. You cannot remove necessary steps but you can reduce steps in other ways. You can make the account creation form simpler, you can add shipping page and payment page on same page. Expert Village Media TechnologiesPhone: (347) 708-0189 Email: info@expertvillagemedia.com

  10. Multiple Payment Methods Add multiple payment methods for customers to pay from like PayPal, credit card, Google checkout and lot more. It makes it easier for a buyer to pay from his desired payment method. Expert Village Media TechnologiesPhone: (347) 708-0189 Email: info@expertvillagemedia.com

  11. Expert Village Media TechnologiesPhone: (347) 708-0189 Email: info@expertvillagemedia.com

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