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A digital signage solution is a smart addition for many companies, regardless of what they do or sell. Take a closer look at the benefits of signage that can bring to a small business.
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When it comes to small businesses, the Small Business Association (SBA) names LED electronic displays & signage to be the most effective and least expensive form of advertising. Whereas a newspaper ad might run up to $7.39 per 1000 impressions, and more than $5.00 per 1000 for a radio ad, LED signs to pull in 1000 impressions for merely $0.15. This lower cost is magnified as signs are modular, allowing a business to easily enhance and update its content over time. Clearly, signage is a powerful and cost-effective tool for a business, but with a relatively higher barrier for entry has some hesitating.
Let’s take a closer look at the benefits of signage that can bring to a small business. Effectively Attract and Hold Attention - People are visual learners with short attention spans, so digital signs are the perfect medium for effectively attracting and holding attention.
Spread Emergency Information - With an ability to quickly capture attention, digital signs are a useful platform for sharing emergency information.
Customize and Target Content - Audiences are more likely to engage with content that is targeted to their needs and wants. Through the use of the day, time, and weather parting options on digital signage, playlists adjust automatically to accommodate different audiences, timely events, and even outdoor conditions, making sure your content is always relevant and useful.
