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Outcomes of the youth exchange project in Katowice, implemented by FRSP in June 2023.
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One of the outcomes of the youth exchange - The Good the Bad and the Ugly of being an Entrepreneur in Katowice. This is the work of 36 participants who were divided into working business groups. Each team’s main task during the youth exchange was to develop their own ideas and to advertise them properly. As a result, we are happy to share with you the results of the work of these bright and motivated youth from our project.
Group N1 Start-up idea - Relax Zone
Relax Zone Zofia Rzeszewska Barbora Marešová Salome Santeladze Eris Biba Julika Gjyla Viktoria Konieva
About The Project Our produt Our market Stressed people, managers, doctors, and all who are trzing to find peace A place, where people can rest.
The originality of this place
How do we do it? 1 3 2 Advertising Public Relation Marketing social media ads: Tik Tok, Instagram, Facebook, YouTube. TV, radio, newspapers
How do we make money? coffee bars, beer bars professional therapists swimming pools masseurs sport centers our own brand - we will sell T-shirts
SWOT ANALYSIS strenghts for everyone free 7 days a week offers many possibilities works in every weather near city center weaknesses sometimes it can be crowded bored employers threats opportunities no interest in this place people would prefer park a limit of place goverment won't accept our idea EU won't give us donnations improving the life of customers inviting proffessionals on every topic huge possibilities to grow
Thank you for attention
Group N2 Start-up idea - SpotInfo
SPOTINFO SPOTINFO
W H A T D O W E D O ? M o b i l e a p p / p l a t f o r m w h i c h c r e a t e s s p a c e f o r c o n e c t i n g p e o p l e w i t h s a m e i n t e r e s t s W e a r e h e r e f o r e v e r y o n e w h o h a s s m a r t p h o n e , i n t e r n e t c o n n e c t i o n a n d d e s i r e f o r k n o w l e d g e W e c o n n e c t p r o f e s s i o n a l s w i t h e n t h u s i a s t s w h o w a n t t o e x p l o r e a n d l e a r n t h i n g s i n t h e i r c h o s e n t o p i c
W H O I S W H O ? A n n a - C E O ( c h i e f e x e c u t i v e o f f i c e r ) A n n a - C O O ( c h i e f o p e r a t i n g o f f i c e r ) M i c h a l i n a - C F O ( c h i e f f i n a n c i a l o f f i c e r ) D a n a - C T O ( c h i e f t e c h n o l o g y o f f i c e r ) E r l a - C M O ( c h i e f m a r k e t i n g o f f i c e r ) S a l o m e - C L O ( c h i e f l e g a l o f f i c e r )
WEAKNESSES STRENGTHS Not enough money - need investors No experience in business No education in IT or creating applications S W Many target groups Customer-centric mindset Take the risk! THREATS OPPORTUNITIES No interest neither investors or audience Lack of experts Ineffective paid promotion Competition O T Partnership Community building O u r m a i n r i s k i s n o i n t e r e s t f r o m a u d i e n c e - c a n b e h a n d l e d b y e f f e c t i v e p r o m o t i o n ( i n f l u e n c e r s , p a i d a d v e r t i s e m e n t s o r p o s t e r s )
L E T ` S P R O M O T E M a i n p r o m o t i o n w i l l b e d o n e o n s o c i a l m e d i a ( F a c e b o o k , I n s t a g r a m , T i k T o k a n d Y o u T u b e ) .
Group N3 Start-up idea - WORK & CHILL
Work and Chill at the same time?! Sounds impossible! But it is!
But why I should choose your place? It’s simple… Because it’s the best!
S.W.O.T. ANALIST STRENGHS Skilled, knowledgeable stuff Innovative space with good devices 5/5 stars on google Comfortable and cozy Environment for our guests High quality, good volume for money WEEKNESSES We have only one branch {in our city} We aren’t very popular yet OPPORTUNITIES No competitors in our area Media is interesting about us Influencers often visit us Environment adapted to persons with disabilities THREETS More competitor can appear on the market
Okey ,you almost convinced me, BUT… How people will know about this place? Media Chanels 1. and Social Media 2. Google Maps 3.Promotion Movie
Group N4 Start-up idea - Magic Hand
What product/service you want to offer? Fashionable bracelet with healthy issues – is bracelet which show your healthy issues, when we have some problems (high pulse, pressure, temperature, high blood pressure, etc)
WHAT/WHO IS YOUR MARKET? MEN, WOMEN, CHILDREN, PEOPLE WITH DISABILITIES (UNDER 5 YEARS)
What makes your service special/product? Good design, which we create with the famous company. Bracelet connected with your doctors, which see your healthy issues on their laptops and they can help you on the problem situations without visit.
PR-manager UI/UX designer CEO of company Communication manager Scientist/develope r
STRENGTHS WEAKNESSES - Good design (waterproof, beautiful etc) - Unique product - Collaboration with the famous companies - Available product OPPORTUNITIES - Affordable price - Big target group - Opportunities to size/design of bracelet - The growth of the health technology market - Technical (difficult to manufacture) - Missed massage by the doctor THREATS - Inaccurate indicators (sometimes)
Main risk How to overcome it? People around don’t have information about the functions of this bracelet Good marketing (advertisements in social media, TV, etc) Accuracy Test this bracelet (every half a year) Cooperate with integrated rescue system “When Doctor stay at home”
Channels for promote our product - Advertisements on TV/ social media - Create the Instagram page for our project - Collaborate with celebrities/ bloggers - Billboards - Brochures for hospital “I recommend ”Magic hand”, because our health in and on our hands» - say Volodymyr Zelensky
Thank you for your attention
Project title: The Good the Bad and the Ugly of being and Entrepreneur project number: 2022-3-PL01-KA152-YOU-000096357 Project financed by the European Commision Funds in frame of Erasmus + programme