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Leveraging the Power of Mobile for Marketing by Francis Dunn Key Largo

As a leader in business development, Francis William Dunn, has worked in the healthcare industry for over two decades. He believes in taking advantage of the latest technology to improve healthcare for patients and providers. Using 5G, AVOD, IOT, Voice, AR, AI, OTT, programmatic and others, he has helped to successfully launch twenty-five new products. Over the years, he has worked with three new tech startups, helping to grow them into thriving businesses.<br>

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Leveraging the Power of Mobile for Marketing by Francis Dunn Key Largo

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  1. Leveraging the Power of Mobile for Marketing by Francis Dunn Key Largo In digital marketing today, rarely does a moment go by without the mention of “mobile.” We are bombarded with presentations on mobile, webinars on mobile, digital conferences that dedicate an entire day to mobile, job roles configured around mobile – the focus on mobile is so consistent that you would think that by now healthcare marketers would excel at maximizing mobile opportunities and optimizing all digital communication for this platform. Not true.

  2. Today, mobile is an afterthought, tacked on at the end of the overall brand campaign; it’s the caboose of the advertising train, instead of the engine. The basic approach misses the mark when it isn’t weaved into all aspects of the design process from the very beginning. When it comes to email – the most ubiquitous method of digital communication sent to healthcare practitioners – less than 5% of all emails are truly optimized for mobile. How can this possibly be true? A far-reaching opportunity lies in understanding the true power of mobile and how mobile-optimized email connects to the overall brand experience.

  3. Marketers have been well-trained to create marketing assets using standard Marketing 101 tools: determine the objectives and strategies, identify the target, hone the messaging, and place the media. For this time-tested approach to succeed in today’s digital world, technology constraints and features must guide the creative design from the start. What are the implications for email?

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