Search Engine Marketing Company in Madurai

1. DIGITAL MARKETING STRATEGY & PROPOSAL

2. Presentation Outline ▪ Objectives ▪ What Golden Unicon propose? ▪ Path to more Leads from Digital Channels. ▪ What are the tactics? ▪ What is Golden Unicon into? ▪ Importance of Digital Marketing ▪ How Does it works? ▪ Organic Marketing & Activities ▪ Social Media Marketing ▪ Google Adwords ▪ Facebook / Instagram Paid Campaign ▪ Email Marketing ▪ Marketplace Marketing ▪ What’s in it for XXXXXXXXXXXXX? All Rights Reserved @ GOLDEN UNICON

3. Objectives ▪ Promote “Website” online. ▪ Conduct branding & marketing activities for the Client. ▪ Reach out to the target customers. ▪ Digital Review and Strategy. ▪ Generate leads from target regions. All Rights Reserved @ GOLDEN UNICON

4. What Golden Unicon propose? ▪ Organic Marketing ▪ Email / SMS Marketing ▪ Google Paid Marketing(Display Ads, Text Ads & Remarketing) ▪ International Marketing ▪ FB / Instagram Paid Marketing ▪ Ideation to increase the Retail Sales All Rights Reserved @ GOLDEN UNICON

5. THE PATH TO MORE LEADS FROM DIGITAL CHANNELS

6. The path to more leads If your Organisation want to drive more leads for your business from digital channels like search engines, social media and email marketing? Great. We have built a digital marketing strategy that does just that. This digital marketing program for the Client is designed to drive more prospective clients to your website, convert these prospects into leads and those leads into sales. Digital marketing is pretty self-explanatory — it’s marketing using digital platforms. Digital marketing is about the type of methodology under which we USE those platforms and tools. It’s the opposite of outbound marketing, or interruption marketing (telemarketing, billboards, spam, etc.). All Rights Reserved @ GOLDEN UNICON

7. What are the tactics? We tackle digital marketing via an digital strategy made up of many different tactics. When all these tactics are used together, they create a holistic approach to getting your business more leads. Here are some of the digital marketing tactics we employ: Search Engine Optimization (SEO) Content Marketing (Blogging & Article Writing) Downloadable Content Offerings (eBooks, Whitepapers, Webinars) Email Marketing Social Media Marketing Pay-Per-Click (PPC) Marketing Video Production Website Design A/B Testing Landing Page Strategy Call-To-Action Strategy Link Building/Earning Info graphic Design Marketing Automation Lead Nurture Strategy Public Relations (PR) All Rights Reserved @ GOLDEN UNICON

8. How does it work? We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis. The plan breaks into TWO critical parts: Attract More Prospects – Gain more website traffic through content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC) and social media. Convert More Leads – Once you have more traffic on your website, you need to convert the traffic from an anonymous website visitor to an identifiable lead. We do this through irresistible downloadable content offers (like e-books), lead nurturing via email, A/B testing and compelling videos. All Rights Reserved @ GOLDEN UNICON

9. What is Golden Unicon into? GOLDEN UNICON is a team of digital marketing specialists. We’re passionate about what we do, because we know how powerful the new technologies are when they are used properly and thoughtfully. Web Design Everything about website - including the content, the way it looks, and the way it works - is determined by the website design. Web Development Front-end development (also called client-side development) and back- end development (also called server-side development). Web Hosting The Web host stores all the pages of your website and makes them available to computers connected to the Internet. Digital Promotions It encompasses all marketing efforts that use an electronic device or the internet. All Rights Reserved @ GOLDEN UNICON

10. Importance of Digital Marketing ▪ As per the study your website is the most effective digital marketing channel ▪ Your website is the main gateway to your brand. ▪ Start with an attractive website as the first step to market your business. ▪ A great looking website is a good start and a perfect websites can get better results without social media, search marketing or advertising. All Rights Reserved @ GOLDEN UNICON

11. Organic Marketing ▪ Our main objective is to bring your businesses on Google SERP for search terms relevant to your business and thus generating quality leads. ▪ Organic promotion is one of the most cost effective and efficient way of advertisement on search engines. ▪ The results are long term as compared to any other available source and important thing is that it has global reach. ▪ In short, organic promotion helps to acquire more clients / more customers, and make more business. Increase Keyword Ranking Increase Backlinks Increase Site Rank Increase Page Rank Increase Visits All Rights Reserved @ GOLDEN UNICON

12. Organic Marketing - Activities • Content Marketing • Off Page Optimization • Article submission • Press release submission • Blogging • Q&A • Documents Submissions • PDF Submissions • Info graphics Submission • PPT Submission • Videos Submission & Promotions • Link Building activities by one way linking • Directory Submission • Social Bookmarking • Social Networking • Analysis & Reporting All Rights Reserved @ GOLDEN UNICON

13. Social Media Marketing ▪ Conversion rate is higher in all social media channels. ▪ Using social media for marketing enable business to reach to more customers. ▪ Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. ▪ If implemented correctly, marketing with social media can bring remarkable success to your business. All Rights Reserved @ GOLDEN UNICON

14. Google Adwords ▪ Google Paid Ad: Get your ad on Google today ▪ Attract more customers | Reach the right people at the right time | Advertise locally. ▪ Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call. ▪ NOTE: We will run text ads, display ads and Google remarketing. All Rights Reserved @ GOLDEN UNICON

15. Facebook / Instagram Paid Campaign ▪ Google Paid Ad: Get your ad on Google today ▪ Attract more customers | Reach the right people at the right time | Advertise locally. ▪ Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call. ▪ NOTE: We will run text ads, display ads and Google remarketing. Targeted Paid Campaign: FB / Instagram Paid Ad: Easy & Effective With Facebook Adverts, you choose the type of people you want to reach and we deliver your adverts to them. This makes your adverts more relevant for the people who see them, and brings you real results. All Rights Reserved @ GOLDEN UNICON

16. E-Mail Marketing ▪ Interspire's email marketing software is fully featured and was built specifically to help automate marketing. ▪ It is a web based application needs web server to run. ▪ Easy to Configure and set up ▪ As it is a web based application we need to manage server and cost of server will also be included. ▪ Application License - $500/ User ▪ This is a one time fee we can use this application for 1 user. ▪ This cost includes Support Fees for 1 Year and for Version Upgrades. All Rights Reserved @ GOLDEN UNICON

17. Marketplace Marketing ▪ Optimizing the Product title, Description and the keywords. ▪ Content Optimization. ▪ Image Recommendation. ▪ Reviews Recommendation. ▪ Market Place to Market Place difference recommendation. ▪ Product Combination Strategy. ▪ Product Pricing Strategy. ▪ Cataloguing Strategy. All Rights Reserved @ GOLDEN UNICON

18. What is in it for the Client • Branding • Marketing • Brand Positioning in the market • Impact on Employees • Customer Loyalty • Competitive Differentiation • Attract new vendors with good quality and price • Increase in reach to the potential customers from target markets • Lead Generation with high quality and conversion rate • Identifying the market demand and strategies the move based on data. • Attract New Customers in B2B and B2C segments • Attract franchise to market our products / services. Increase in visitors by Desired % month on month. All Rights Reserved @ GOLDEN UNICON

19. THANK YOU Corporate Office GOLDEN UNICON # 3804, PRC Building, 13th Cross, Banashankari 2nd Stage, Bangalore 560070, Karnataka, India. GOLDEN UNICON +91.9900545634 |info@goldenunicon.com www.goldenunicon.com Branch Office GOLDEN UNICON # 11A, II Floor, RB Tower, Nehru Nahar, Bypass Road, Madurai - 625016, Tamilnadu, India. All Rights Reserved @ GOLDEN UNICON