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Search engine marketing

Search engine marketing (SEM) enables potential customers to access online business websites whenever they want. This then makes company operating services available 24/7.

Innothoughts
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Search engine marketing

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  1. Search Engine Marketing

  2. Introduction: Search Engine Marketing (SEM) is the process of driving website traffic by purchasing ads on Search Engine Results Pages (SERPs).

  3. How does it work? 1. The advertiser picks relevant “keywords” or “key phrases” that they want their ads to show up for. 2. The advertiser then states how much they’re willing to bid per click. 3. When consumer searches trigger any of the associated keywords or phrases, ads will get shown/ranked dependant on who bids the most, along with several other variables. 4. If the consumer clicks on an ad, the advertiser is charged for the click.

  4. How to Build a Solid Search Advertising Strategy 1. Developing a Search Ad Plan: The first step to any successful search ad campaign will always be to plan. Strategically documenting the process is essential to make sure everyone’s on the same page and that overall campaign progress can be measured. Researching and Selecting Keywords: This is arguably the most important part of your 2. campaign because it will lay the foundations for the rest of your efforts. Your selected keywords will determine how easily your audience can find you as well as how relevant your ad will be to searchers. Creating Search Ad Copy: Once you’ve selected the best keywords to target, it’s time to start 3. thinking about how you’re going to entice your audience to make that all-important click. This is where you need to do a bit of convincing, so it definitely pays to be a good copywriter.

  5. To learn more visit @innothoughts

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