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Adding Up Social Capital and Estimating Participation

Adding Up Social Capital and Estimating Participation. Frank Clearfield, Social Sciences Team Leader East NTSC, Greensboro, NC November 29, 2006. Outline. Adding up social capital Estimating participation. 1. Adding Up Social Capital. Definitions of Different Types of Capital.

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Adding Up Social Capital and Estimating Participation

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  1. Adding Up Social Capital and Estimating Participation Frank Clearfield, Social Sciences Team Leader East NTSC, Greensboro, NC November 29, 2006

  2. Outline • Adding up social capital • Estimating participation

  3. 1. Adding Up Social Capital

  4. Definitions of Different Types of Capital • Financial - savings, bond ratings, investments like factories, schools, roads, housing, etc. • Cultural-values, norms, standards • Human - skills, talent and education of people • Social - networks, bonds of trust between people in communities • Natural - landscape, air, water, soil, plants, animals • Political - ability of individual/group to influence resource distribution

  5. Community Trends

  6. Changes in Social Capital • Political • Civic • Religious • Workplace • Social • Volunteering

  7. Voting Turnout

  8. Political Participation Number of paid staff per million in org.

  9. Activity Served on a committee for some local organization attended a public meeting on town or school affairs Relative change 1973-74 to 1993-94 -39% -35% Civic Trends Source: Roper Social and Political Trends surveys, 1973-1994

  10. Civic Club Meetings

  11. PTA membership(% of families with children under 18)

  12. Church Membership & Attendance members

  13. Participation in Work • Average membership in 8 national professional associations showed increases from the 1930’s to the 1960’s, followed by decreases to the present

  14. Labor Union Trends

  15. Social Visits

  16. Volunteering & Participation in Community Projects

  17. Technical Note: Adding Up Social Capital: An Investment in Communities • Tool: http://www.ssi.nrcs.usda.gov/

  18. Building Social Capital • Identify & Recruit Community Leaders • Develop Partnerships • Establish Networks • Be Inclusive • Understand Small Group Behavior & Community Power

  19. 2. Estimating Participation

  20. Categories of Participation • Personal characteristics • Farm characteristics • Characteristics of conservation practices • Social capital • Community context

  21. Adoption – Diffusion Model • Define terms • Innovation • Adoption • Diffusion • Identify stages of adoption • Examine characteristics of the diffusion process

  22. Innovation: An idea, practice or product that is perceived as new by the individual or group.

  23. Adoption: The behavior of an individual or group in deciding whether or not to accept new ideas, practices or products.

  24. Diffusion: The process by which the adoption of a new idea, practice, or product spreads throughout a group, community or society.

  25. Stages of Adoption • Awareness • Interest • Evaluation • Trial • Adoption • Adaptation

  26. Stages in the Adoption Process

  27. Characteristics • Personal • Farm Structure • Practice • Community

  28. Personal Characteristics (cont.) • High income • High education • Greater use of media

  29. Personal Characteristics (cont.) • Willingness to take risk • High number of Agency contacts • Full-time operator • Intend to pass operation on to children

  30. Farm Structure Characteristics • Large Scale Operations • High Gross Sales • Owner-Operated

  31. Practice Characteristics • Cost • Economic Returns • Complexity • Visibility • Divisibility • Compatibility • Flexibility

  32. Community Characteristics • Participation in community organizations • Civic, Religious, Agricultural, Political, etc. • Effectiveness of local organizations including Cons. District; Federal, & local agencies • Strong local leadership

  33. Community Characteristics (cont.) • Network effectiveness • Volunteers • Availability of technical assistance and educational information (e.g., demonstrations)

  34. Diffusion of Innovations Rogers & Shoemaker, 1971

  35. Case Study

  36. Guide to Estimating Participation Evaluates needs in the following areas: • Financial Assistance • Educational Assistance • Technical Assistance • Timing of Adoption • Management estimator

  37. Web Site • Go to the Social Sciences Team’s web site http://www.ssi.nrcs.usda.gov/ • Click on interactive tools • Execute procedure that estimates social capital • Execute procedure that estimates participation or download excel spreadsheet

  38. Thanks for your attention!

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