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AIRBUS

AIRBUS. Presentation Business Policy (MGMT 690) Presented to: Dr. Ozelli Presented by : Rajiv Sundar Anagha Borawake Amit Gutha Shilpa Gupta Robinson Cotney Krupal Thakkar. History .

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AIRBUS

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  1. AIRBUS Presentation Business Policy (MGMT 690) Presented to: Dr. Ozelli Presented by : Rajiv Sundar Anagha Borawake Amit Gutha Shilpa Gupta Robinson Cotney Krupal Thakkar

  2. History • Airbus was established in 1970 as an European consortium of French, German and later, Spanish and U.K companies. • The two full partners in the original consortium were Aerospatiale for France and Deutsche Aerospace for Germany. • In 1971 CASA of Spain became a full member of the GIE. (GIE moved to Toulouse in 1974.) • In 1979 British Aerospace became a full partner.

  3. History (Continued) • Airbus’ first aircraft, the A300B, was launched at the 1969 Paris air show. • 1974, the A300 had been certified on budget and ahead of schedule. • 1975, Airbus had 10 per cent of the market and a total of 55 aircraft on order. • 1979, Airbus had 256 orders from 32 customers and 81 aircraft in service with 14 operators.

  4. Development YEAR MONTH HIGHLIGHT • 1969 MAY A300 • 1970 DECEMBER CREATION OF AIRBUS INDUSTRY • 1972 OCTOBER A300 FIRST FLIGHT • 1974 MAY A300B2 ENTRY INTO SERVICE • 1975 JUNE A300B4 ENTRY INTO SERVICE • 1978 JULY A310 LAUNCH AUGUST A300B4 CONVERTIBLE PASSENGER/ CARGO • 1980 DECEMBER A300-600 SERIES GO-AHEAD • 1982 APRIL A310 FIRST FLIGHT

  5. Development (Continued) YEAR MONTH HIGHLIGHT • 1983 MARCH A310-300 GO-AHEAD JULY A300-600 FIRST FLIGHT • 1984 MARCH A320 LAUNCH • 1985 DECEMBER A310-300 ENTRY INTO SERVICE • 1987 FEBRUARY A320 FIRST FLIGHT JUNE A330/A340 LAUNCH DECEMBER A300-600R FIRST FLIGHT • 1988 FEBRUARY A320 CERTIFICATE MARCH A320 DELIVERY • 1989 NOVEMBER A321 LAUNCH

  6. Development (Continued) YEAR MONTH HIGHLIGHT • 1991 OCTOBER A340 FIRST FLIGHT • 1992 NOVEMBER A330 FIRST FLIGHT DECEMBER A340 CERTIFICATION • 1993 JANUARY A340 FIRST DELIVERY MARCH A321 FIRST FLIGHT JUNE A319 LAUNCH OCTOBER A330 CERTIFICATION DECEMBER A330 FIRST DELIVERY A321 CERTIFICATION • 1994 JANUARY A321 FRIST DELIVERY SEPTEMBER A300-600ST FIRST FLIGHT • 1995 JANUARY A319 FIRST FLIGHT SEPTEMBER A300-600ST CERTIFICATION NOVEMBER A330-200 LAUNCH

  7. Development (Continued) YEAR MONTH HIGHLIGHT • 1996 JANUARY A300-600ST ENTRY INTO SERVICE APRIL A319 CERTIFICATION A319 FIRST DELIVERY • 1997 JUNE A340-500-/600 LAUNCH A319 CORPORATE JET LAUNCH • 1999 APRIL A318 LAUNCH • 2001 JANUARY AIRBUS INTEGRATED COMPANY APRIL A340-600 FIRST FLIGHT • 2002 JANUARY A318 FIRST FLIGHT FEBRUARY A340-500 FIRST FLIGHT APRIL A380 (WORK IMPLEMENTATION) MAY A340-600 CERTIFICATION AUGUST A340-600 ENTRY INTO SERVICES DECEMBER A340-500 CERTIFICATION

  8. OWNERSHIP STRUCTURE • SIMPLIFIED JOINT STOCK COMPANY UNDER FRENCH LAW • EADS (EUROPEAN AERONAUTIC DEFENCE & SPACE COMPANY) • AEROSPATIALE MARTA SA of FRANCE • DAIMLER CHRYSLER AEROSPACE AG of GERMANY • CONSTRUCCIONES AERONAUTICS SA of SPAIN • BAE SYSTEMS • U.KBASED

  9. SBU’S STRUCTURE

  10. FAMILY STRUCTURE

  11. AIRBUS MILITARY

  12. GEOGRAPHIC STRUCTURE OPERATIONS: FRANCE GERMANY U.K SPAIN SUBSIDIARIES NORTH AMERICA CHINA JAPAN

  13. Current Market Situation for Air Travel 1) Effects of Economic recession • Economic Growth ( GDP) is the prime driver of demand. • Fares are another Important Driver. Low cost “no frills” carriers are successful.

  14. 2) Aftermath of September 11th, 2001

  15. Affected Travel habits 0f Americans. Airfreight traffic – historically more volatile then passenger Traffic. Current Demand for Air Travel: Huge Demand for Single Aisle 100 Seaters Such As (A 318’s etc) Ever Expanding Route Network. Hub System Replaces Point to Point System

  16. 2) High Demand for Double Aisle Wide Bodies ( A 340-500 / 600) Few Asian Destinations Will Support Direct Intercontinental Air Service.

  17. b) Evolving Service patterns will require a variety of Complementary Aircraft types (A 340,500/600) 3) Demand for Super Jumbos (A-380) a) Hub to Hub Transportation. b) Huge Capacity ( 35 % larger then 747) with comparatively low Operating Costs Drive the Demand for A-380 over 747’s.

  18. Global Market Forecast for Airbus ‘Vision 2020’Worldwide demand for air transport will grow strongly

  19. Travel growth will vary widely betweendifferent markets

  20. (Continued) • Airlines will significantly improve productivity. • The numbers of seats and dedicated freighter lift capacity will more than double. • The numbers of departures offered on existing and new. • passenger routes will increase by 86%.

  21. The airlines will offer more seats per departure

  22. The active passenger fleet will increase by more than 80% from the current fleet of 10,900 to 19,732 by 2020.

  23. 36% of the current passenger fleet will be retired from active commercial service.To accommodate traffic growth and renew their fleets, the airlines will take delivery of 15,181 new passenger aircraft .

  24. North American airlines will take the largest share ofpassenger aircraft deliveries, yet their share of world seats will be overtaken by that of airlines in Europe and Asia-Pacific.

  25. The active world freighter fleet will grow to 3,338 aircraft with an average lift capacity of 55.6 tones from 1,540 aircraft with an average 46.9 tones capacity at end 2000.

  26. The 15,887 new passenger aircraft and freighters to be delivered during the next twenty years represent a business volume of approximately $1.5 trillion* (2002 catalogue prices)

  27. Wide bodies will increase their share of the world fleet

  28. (Continued)

  29. DEMANDExpected Demand for Passenger Fleet till 2020

  30. (Continued)

  31. 10,201 aircraft in the 100-, 125-, 150-, 175- and 210-seatcategories, where Airbus has already established a strong and diverse customer base with the advanced and efficient A318, A319, A320 and A321;

  32. 3,842 aircraft in the 250-, 300-, 350- and 400-seat categories, where the twin- and four-engine members of the A330/A340 family offer an unmatched combination of efficiency and freedom from operational restrictions, and;

  33. 1,138 very large aircraft in size categories above 400 seats, where following the most successful civil aircraft launch campaign in history the all-new four-aisle A380 will enter service in 2006.

  34. Demand for Freight Fleet

  35. Demand for Basic Feeders ~ 956 Demand for Regional Freighters ~1231Demand for long Range Freighters ~ 377Demand for Large Freighters ~ 774

  36. Killing Competition • Design and Development of ‘A380 – the 747 Killer’. • Common Cockpit Design Technique. • Usage of “Fly-by-wire” Technology. • Discount Pricing.

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