1 / 10

Athletics Public Relations At Notre Dame

Athletics Public Relations At Notre Dame Sports Information, Media Relations -- and all their variations Pre-Game Thoughts Understand Notre Dame -- as conservative as it gets No signage in football or basketball

Gabriel
Download Presentation

Athletics Public Relations At Notre Dame

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Athletics Public RelationsAt Notre Dame Sports Information, Media Relations -- and all their variations

  2. Pre-Game Thoughts • Understand Notre Dame -- as conservative as it gets • No signage in football or basketball • We’re spoiled (since Rockne) -- ticket sales for football and basketball never an issue -- no issues with exposure in football and basketball • Last NCAA Div. I school to hire full-time promotions professional • MBA student with $10,000 budget • All that changed with success of Olympic sports

  3. The Basics • Lots of names for it -- sports publicity, sports information, media relations, public relations, public affairs, promotions • Old background -- mostly journalism and communications (especially print), writing is key • New background -- business and law • Old school items -- media guide, press releases, schedule cards, statistics • New school items -- und.com, video, e-mail, texting, facsimile (blast fax), annual report • Old and new -- availability, internal communications

  4. The Audiences • Local, regional, national, international • Media (print/electronic) • Fans, alumni, subway alumni • Current parents, athletes • Prospective students and student-athletes

  5. The Basic Challenges • 26 sports, 700 athletes • National schedules, national recruiting • What does it take for Johnny Jones to be an All-American in Sport X? • Promotions -- put people in the seats • Television/broadband -- ESPNU, CSTV, und.com (stream live games) • Old-school challenge to prove there’s more to Notre Dame than football

  6. The New und.com • Typical print-based entity • 13 hours of football programming • It’s our commercial zone • Stream live games, weekly press conferences and features (every student-athlete), post-game press conferences, recruiting, coaches’ shows (audio/video), event/season preview shows, post-practice interviews

  7. Issues for und.com • NBC football rights (games? web?) • BIG EAST (live streaming home non-conference men’s basketball in 2007-08) • CSTV, ESPNU (also BIG EAST) • WHME Olympic events plus coach’s shows in women’s hoops, baseball, soccer • Comcast Local (Detroit-based, no pros) • Post-’01 NCAA women’s hoops = $7,000 per game

  8. More Issues for und.com • Budget -- ad sales (NDSP) • Staffing -- lots of events (Jack Nolan) • Student/FTT options -- production, etc. • Motivation for football vs. 25 other sports • Image of programs • Hard-wired or wireless at site • Conflicts with multiple events

  9. . . . In Times of Crisis • Probation/”Tarnished Dome” • Coaching Changes -- MacLeod, Davie, Willingham, O’Leary • No press conference -- individual interviews with Frs. Beauchamp, Malloy • Credibility at stake • Campus culture -- Residence Life -- education of media

  10. The Strategy • Annual report --- much more corporate climate through Team ND • Monthly Kevin White breakfasts • Brady Quinn -- Heisman campaigns (Tim Brown context) • Relationships with media -- call us before you write something • Strategic availability (Willingham/Weis) • Survey of football media

More Related