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Search Marketing Experience Info Edge India Ltd

Search Marketing Experience Info Edge India Ltd. S ome E xperiences A nd R esults that C reated H appiness. S cope . E xposure . R OI. C reativity. H uman. A nd the Internet . Scope. Potential 2 years ago……. Willing to try but not too optimistic

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Search Marketing Experience Info Edge India Ltd

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  1. Search Marketing Experience Info Edge India Ltd

  2. Some Experiences And Resultsthat Created Happiness Scope Exposure ROI Creativity Human And the Internet

  3. Scope Potential • 2 years ago……. Willing to try but not too optimistic • Continues to surprise us till today • The ever increasing scope of search…..

  4. Exposure • Exposure and the right kind of exposure Long Tail • Keywords • Content Network

  5. ROI • End to End Measurement. • Setting Benchmarks.

  6. Creativity Ad Copy Landing Page 3 Cs of Creativity Content Connect Customize

  7. AD Copy Customization Customization

  8. Human Search Marketers Point of Synergy Searchers Businesses

  9. Our Mantra for Search • Experiment – Be the first mover • Scale vertically before you scale horizontally • Mix of Organic and Paid • Variety of creatives • Connect through out the cycle • Customize • Targeted Advertising • Facilitate conversion • Monitor end to end • Keep building

  10. Roadmap Ahead • Social Search Engines. • Local language content and search engines • Moving beyond the PC

  11. Thank you Your Questions?

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