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Tapping into the Only Remaining Untapped Market in the Auto Industry...

Tapping into the Only Remaining Untapped Market in the Auto Industry... The Used Car Market New Car* Average Profit $1,462 Used Car* Average Profit $1,742 Why the Used Car Market? Because of greater profit margins. *Source: NADA (excluding financing and insurance profits)

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Tapping into the Only Remaining Untapped Market in the Auto Industry...

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  1. Tapping into the Only Remaining Untapped Market in the Auto Industry... The Used Car Market

  2. New Car* Average Profit $1,462 Used Car* Average Profit $1,742 Why the Used Car Market?Because of greater profit margins. *Source: NADA (excluding financing and insurance profits)

  3. 2004 Used Auto Shopper Study by J.D. Powers • 36% of all used car buyers are influenced in their make/model decisions by online information • 22% of all used car buyers are influenced in their dealership selection by information found online • 21% of automotive Internet users reported that an online vehicle locator service was the primary method used to find their car The Internet is key to increasing used car sales.

  4. Search Engines are the gateway to attracting used car buyers. Search Engine Popularity • Google.com 47.3% • Yahoo.com 20.9% • MSN.com* 13.6% • AOL.com* 4.5% • Other 13.7% *Google provides the data-feed for AOL and MSN.

  5. How does a dealer drive “hot, ready-to-buy” customers directly to the Used Car Inventory on its web site… …at the exact time they’re ready to purchase?

  6. IntroducingThe Used Car SellutionTM The Used Car Sellution™ is being used by the Crown Automotive Group to produce significant financial results for several of its dealerships. It provides a competitive advantage in markets crowded with competing dealerships.

  7. The Used Car SellutionTM is a unique, one-of-a-kind online selling system… …designed to maximize a dealer's investment in its own web site by increasing used cars sales.

  8. The Used Car SellutionTMfeatures Dealer Exclusivity Only one dealer or dealership group is able to take advantage of the exclusive rights to this program in a city.

  9. The Used Car SellutionTMfeatures Market Reach Locally focused in a city and surrounding areas to attract used car buyers in a specific market.

  10. The Used Car SellutionTMfeatures IncreasedMarket Share The number of prospective used car buyers in any market is relatively constant, based on population growth and economic conditions. The Used Car Sellution™ enables a dealer to sell a larger percentage of the available used car buyers in its market…increasing its slice of the pie.

  11. The Used Car SellutionTMfeatures Enhanced Demand Positions a dealership as… "The Premier Place" …to buy used cars in its city…a definite competitive advantage.

  12. The Used Car SellutionTMfeatures a Unique Domain Name Uses the #1 Internet Address for used cars in a city. Some examples: GreensboroUsedCars.com RaleighUsedCars.com RichmondUsedCars.com

  13. The Used Car SellutionTMfeatures a Dealer Inventory Portal Includes a turnkey professional online portal focused on driving targeted Internet traffic directly to the used car inventory on a dealer's own web site.

  14. The Used Car SellutionTMfeatures Exclusive Inventory The Dealer Inventory Portal exclusively provides used car buyers with only the dealer’s inventory. Each dealership has complete control over the inventory it displays in its Dealer Inventory Portal.

  15. The Used Car SellutionTMfeatures an optional Vehicle Locator Service For buyers who did not locate a vehicle while searching a dealer’s inventory, the Vehicle Locator Service captures a buyer’s name, phone and email address, and then sends it to the dealer for follow-up.

  16. The Used Car SellutionTMfeatures an optional Incentive Coupon Another value-added option for selling prospective buyers and capturing information for follow-up (includes name, phone and email).

  17. The Used Car SellutionTMfeatures an aggressive Online Marketing Campaign • Submission to Major Search Engines • Pay-per-Click Advertising Campaigns • Reciprocal Link Programs • Online Yellow Pages Advertising • Local Search Feature on Search Engines • Text Link Advertising Note: Car Dealer Marketing custom designs a marketing program for using The Used Car Sellution™ in each city, which may include any or all of the above.

  18. Optional Offline Marketing Example of how the #1 Internet Address for used cars in Raleigh, N.C. can be used to increase traffic to the Dealer Inventory Portal. Suitable for dealer advertising in newspapers, magazines, television, radio, billboards and other media.

  19. The Used Car SellutionTMfeatures Tracking of Results Each dealer is given access to an online web page for tracking its real-time statistics.

  20. Tracking Dealer Results

  21. Contact us so we can quote you a price based on your specific market and goals today! Marketing Department Info@CarDealerMarketing.com (619) 733-5747

  22. Thank you for your time today. We look forward to being of service.

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