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Tapping into the China Travel Market

Thailand. 5. South Korea. 6. Russia. 7. USA. 8. Singapore. 9. Vietnam. 10 ... Travel Agency 34% Airlines Directly 26% Corp Travel Dept 22% Personal Computer 14% Driver ...

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Tapping into the China Travel Market

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    Slide 1:Tapping into the China Travel Market

    By Kevin Chambers & Lynn Jiao US Commercial Service - Shanghai

    Slide 3:China: Steady Growth in Outbound Tourists

    100 million outbound tourists expected by 2020

    Slide 4:Top Ten Destinations for Chinese

    Slide 5:Asia’s Prolific Travelers

    Chinese Average Per Capita Spend Overseas: $

    Slide 6:Who are the Travelers?

    Slide 7:Champion Shoppers

    Slide 8:Golden Weeks

    Spring Festival (Chinese New Year) International Labor Day (May 1) National Day (Oct 1) PS. Don’t forget the expats !

    Slide 9:China’s Group Overseas Travel Regions Mix 2006

    BEIJING (Tianjin) SHANGHAI (Nanjing/Hangzhou) GUANGZHOU (Shenzhen)

    Slide 10:Big 3: Regional Targets

    72% of int’l outbounds US Consulate areas Big 3 + Chengdu and Shenyang

    Slide 11:Outbound Tourism from YRD

    Slide 13:Non-Resident Arrivals to the U.S. from P.R.C. & Hong Kong

    Purpose of Trip Business 63% Leisure 34% Visit Family 28% Conference 16% Information Sources Used to Plan Trip Travel Agency 34% Airlines Directly 26% Corp Travel Dept 22% Personal Computer 14%

    Slide 14:Driver of Growth

    Slide 15:2nd Largest Foreign Student Population in USA 2007

    Source: Institute of International Education (IIE)

    Slide 16:119 Weekly Flights between U.S. and China

    Slide 17:119 Weekly Flights between U.S. and China

    Slide 18:U.S. – China Aviation Agreement 2004

    Doubled # of U.S. airlines that can serve China Permits five-fold increase in # of weekly flights from 54 to 250 Liberalizes pricing as of 2008 Inland regions opened to US carriers Expands opportunities for charters

    Slide 20:Classes of Travel Agencies

    Slide 21:Rented Departments Mystery

    Slide 22:Tour Deposit Controversy

    Slide 25:Winning with Chinese Clients

    Slide 26:Satisfying Your Chinese Clients

    Slide 27:Gaining the Edge

    Slide 28:How to Gain the Edge

    Slide 29:CS – China Tourism Services

    Slide 30:Sources of Information

    Slide 31:Thank you very much! Kevin.Chambers@mail.doc.gov Lynn.Jiao@mail.doc.gov

    Slide 32:Observations of an American Tour Operator Mr. Charlie Shao, Galaxy Tour Inc.

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