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Viral Marketing: Know the Medium. Know Your Message

“Viral” by its definition is something that spreads quickly. When planning for good media exposure of your business, a positive viral marketing event is one that nearly all PR people plan for and dream about. Read more here Gabrielataylor.com...

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Viral Marketing: Know the Medium. Know Your Message

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  1. VIRAL MARKETING Gabrielataylor.com

  2. Know the Medium Know the Message Word of Mouth Marketing

  3. Definition is something that spreads quickly VIRAL

  4. Good Media Exposure All People Plan for and Dream about it!

  5. Consumer to Consumer Word-of-Mouth by friend carry twice as much weight in making a purchase decision compare to any information from mass advertising.

  6. Information Overload • Skepticism • Connectivity Consumer to Marketer

  7. 3 HERE Are VIRAL MARKETING EVENTS

  8. Just a simple Hashtag sign and stand back #nomakeupselfie £8m was generated in just six days No Makeup Selfie

  9. The ALS Association reported that since July 29, 2014 their donations exceeded well over $100 million ICE Bucket Challenge

  10. Viral media campaigns don’t always have to be focused on a special, noble cause! • Harlem Shake

  11. The point of a Viral Campaign is not only to go viral but also meet the brand objective strategically

  12. FOLLOW Gabriela Taylor http://goo.gl/ic4Tj4 http://uk.linkedin.com/in/gabrielataylor/ http://www.twitter.com/GabrielaTaylor_ http://www.pinterest.com/taylorgabriela/ http://goo.gl/GtlP3g http://goo.gl/Rac8aI

  13. Will your Marketing Campaign be the Next Internet sensation? Author, Marketer & Holistic Business Coach

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