Revival of Letterpress Printing

1. Revival of Letterpress Printing Letterpress printing stems from the original printing press designed by Johannes Gutenberg. The images of the printing (in reverse) are pressed onto the paper to create a positive image of the text. Often, even with the updated printing methods available, letterpress items are created one sheet at a time, which gives them a level of handmade craftsmanship that is not often found in printing today. So why is letterpress still popular today? Letterpress printing is very good way to achieve crisp lines, patterns and typography, producing a result that is perceived to be "crisper" than other printing methods. Traditionally this type of printing did not invent the paper, but it is now fashionable to do so, and letterpress stationery can be ordered in this way. As a traditional craft that requires some skill to perform, letterpress items can vary slightly from each other, but this is part of the charm of any handmade item. It is this very uniqueness that attracts those looking for something bespoke. Letterpress also has a simplicity to it that can be lost in modern printing methods, for instance the 'restriction' of only being able to use spot colors brings certain elegance to letterpress stationery. Although pictures are not the forte of letterpress printing, they are possible, but it is better to stick with the strengths of the chosen medium, especially line art and vector based imagery. Digital artwork can easily be translated to letterpress, using the unique blend of modern technology and historic craftsmanship that makes up the letterpress printing process. Whilst letterpress was originally used for all types of printing from books and newspapers to smaller run items, these days it is particularly popular for applications where you want to make an impact, such as invitations. Letterpress invitations are fashionable and classy at the moment, and are popular for corporate invitations as well as wedding invitations for the stylish bride.