How to Track the Results of Your Outsourced SEO Campaign

1. How to Track the Results of Your Outsourced SEO Campaign (Especially When You Outsource SEO to the Philippines) The Australian digital marketing landscape is booming. Businesses are recognising the power of SEO to reach new audiences and drive conversions. But for many companies, in-house SEO expertise can be a costly investment. This is where outsourcing digital marketing solutions, or outsourcing from the Philippines an internet marketing, becomes an attractive option. The Philippines offers a strong talent pool of SEO specialists at competitive rates. However, outsourcing SEO success hinges on one crucial factor: measurement. You need a clear system to track the results of your outsourced campaign and ensure it aligns with your business goals. This article dives deep into effective methods for monitoring the performance of your outsourced SEO campaign, particularly when working with Philippine SEO agencies. Why Outsource SEO to the Philippines? Before diving into tracking, let's address the "Why Philippines" question. Here are some reasons why Australia-based businesses consider the Philippines for SEO outsourcing: Cost-Effectiveness SEO talent in the Philippines is generally more affordable than Australian rates. Skilled Workforce The Philippines boasts a large pool of English-speaking SEO professionals with strong technical knowledge.

2. Cultural Alignment Australia and the Philippines share a time zone overlap, facilitating communication and collaboration. Key Performance Indicators (KPIs) for Tracking Success While outsourcing SEO to the Philippines offers advantages, making sure your agency delivers requires a data-driven approach. Here are the important things to keep an eye on to track and measure the effectiveness of your SEO campaign: Organic Traffic Growth Organic traffic refers to visitors who land and visit your website through search engines without you paying for ads. Keep an eye on how this traffic grows each month using tools like Google Search Console (GSC) or Google Analytics. Keyword Rankings Identify a set of relevant keywords that represent your target audience's search intent. Regularly monitor the ranking positions of these keywords in search engine results pages (SERPs). Tools like SEMrush, Ahrefs, or Moz offer advanced keyword rank-tracking features. Website Traffic Quality Not every traffic is made equally. Consider more than just the volume of traffic and evaluate the type of people visiting your website. Information about user demographics, bounce rates, and average time on a page can be found using tools such as Google Analytics.

3. Conversions and Lead Generation Ultimately, SEO success translates to achieving your business goals. Track conversions, such as sales, signups, or quote requests, generated from organic traffic. Tracking Beyond the Basics While the core KPIs above provide a solid foundation, consider these additional metrics for a more comprehensive view of your outsourced SEO campaign's performance: Website Health Is your website mobile-friendly and fast-loading? These factors significantly impact SEO and user experience. Backlink Profile Analysis Backlinks are links from other websites to yours. A healthy backlink profile with high-quality, relevant links is a crucial SEO ranking factor. Tools like Ahrefs or Moz provide insights into your backlink profile, allowing you to track growth and identify potential issues. Content Marketing Performance An important part of an outsourced SEO strategy often includes content marketing. Monitor important metrics for your content, like interaction, social media shares, and organic traffic to particular content pieces. Technical SEO Health The crawlability and ranking of a website by search engines are greatly influenced by its technical condition. Keep an eye on technical SEO elements like mobile friendliness, structured data deployment, and website speed regularly. It is possible to find technical problems that require attention with tools such as Google Search Console.

4. Tools and Resources for Tracking Your Outsourced SEO Campaign Several free and paid tools are available to help you track your outsourced SEO campaign. Here are some popular options: Google Search Console (GSC) A Google tool that is available for free and offers insightful data about how well your website performs in organic searches. GSC provides sitemap submission functionality, crawl error reports, and keyword ranking statistics. Google Analytics Another free tool by Google provides in-depth website traffic data. Use Google Analytics to track organic traffic sources, user behaviour, conversions, and more. SEO Tracking Tools Tools like SEMrush, Ahrefs, and Moz offer advanced features for keyword research, rank tracking, backlink analysis, and competitor research. While these tools typically come with a subscription fee, they offer valuable data for a comprehensive SEO strategy. Effective Communication with Your Outsourced SEO Agency You've taken the plunge and outsourced your SEO campaign to a qualified agency. Now comes the crucial part: tracking the results and ensuring your investment is paying off. While SEO is a long-term game, with results taking months to fully materialise, there are key metrics you can monitor to gauge progress and hold your SEO partner accountable. Here's a roadmap to effectively track the results of your outsourced SEO campaign:

5. Set Clear Goals and Expectations Define your campaign goals and desired outcomes upfront. Ensure your agency understands your target audience, industry, and competitive landscape. Schedule Regular Reporting Establish a reporting cadence with your SEO agency. Weekly or bi-weekly reports for initial campaign stages, transitioning to monthly updates as the campaign matures, are a good starting point. Reports should include clear visualisations of your chosen KPIs, along with insights and recommendations from the agency. Open Communication Channels It's critical to keep lines of communication open with your SEO agency. Talk about the reports, raise concerns, and don't be afraid to ask for clarification on any part of the campaign. Transparency and a common understanding of objectives are essential for a successful SEO collaboration. Conclusion For Australian firms looking to expand their online presence and connect with new markets, outsourcing SEO services to the Philippines might be a wise strategic move. The Philippines is a desirable alternative since it provides a blend of affordability, qualified workers, and cultural fit. However, monitoring the outcomes of your campaign that is outsourced is essential to guaranteeing success. You may obtain important insights into the efficacy of your SEO efforts by keeping an eye on key performance indicators (KPIs) such as conversions, keyword ranks, quality of website traffic, and growth in organic traffic. As SEO is a long-term strategy, keep this in mind and concentrate on making steady progress over time.

6. FAQs What are the benefits of outsourcing SEO to the Philippines? There are three main benefits. First, it's typically more affordable than hiring an in-house SEO specialist in Australia. Second, the Philippines has a large pool of qualified SEO professionals with strong English language skills and technical knowledge. Finally, Australia and the Philippines share a similar time zone, which can simplify communication and collaboration. What are the key performance indicators (KPIs) I should track for my outsourced SEO campaign? Your SEO campaign's health can be measured by tracking key performance indicators (KPIs). One crucial metric is organic traffic growth, which shows how many visitors found your website through search engines without paid ads. Tools like Google Search Console (GSC) or Google Analytics can help you monitor this. It's also important to track your keyword rankings, meaning the position of relevant keywords for your target audience in search results pages (SERPs). Tools like SEMrush, Ahrefs, or Moz can be useful for this. But don't just focus on quantity; website traffic quality matters too. Look beyond the number of visitors and analyse user demographics, bounce rates, and average time spent on your site using Google Analytics. Finally, the ultimate measure of SEO success is achieving your business goals. Track conversions like sales, sign-ups, or quote requests generated from organic traffic to understand how your SEO efforts are driving real results. Are there any additional metrics I should consider tracking? Tracking a few more indicators will help you understand the efficacy of your SEO effort better. Your backlink profile is one of the key factors. This is the quantity and calibre of links that other websites have referring to yours. Good SEO ranking depends on having a strong backlink profile with high-quality, relevant links. You can analyse your backlinks with the use of programmes like Ahrefs or Moz. Track important metrics for your content articles if content marketing services in the Philippines is a part of your SEO plan. This covers social media shares, the organic traffic they bring in, and the level to which your audience engages with the material. And finally, don't overlook your website's technical stability! Search engine rankings can be strongly impacted by a website that loads slowly, is not mobile-friendly, or lacks the required structured data. You may find and fix any technical SEO issues with the aid of tools like Google Search Console. What tools and resources can I use to track my outsourced SEO campaign? Several free and paid tools are available: Free Tools: Google Search Console (GSC): Provides insightful data on keyword rankings, crawl problems, and sitemap submission for organic search results. Google Analytics: Offers comprehensive information on website traffic, including user behaviour, conversions, and organic traffic sources. Tools That Cost Money: Advanced tools for keyword research, rank tracking, backlink analysis, and competition research are available from SEMrush, Ahrefs, and Moz. Even though they charge for memberships, they might offer useful information for an all-encompassing SEO plan.

7. How can I ensure effective communication with my outsourced SEO agency in the Philippines? Clear communication is key. Here are some tips: Set Clear Goals and Expectations: Define your campaign goals and desired outcomes upfront. Make sure your agency understands your target audience, industry, and competitors. Schedule Regular Reporting: Establish a reporting schedule with your agency. Weekly or bi-weekly reports are a good starting point in the initial campaign stages, transitioning to monthly updates as the campaign matures. Reports should include clear data visualisations of your chosen KPIs, along with insights and recommendations from the agency. Open Communication Channels: Maintain open communication with your agency. Discuss reports, ask questions, and don't hesitate to seek clarification on any aspect of the campaign. Transparency and a shared understanding of goals are essential for a successful SEO partnership.