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Optimizing the homepage of your online store can significantly improve the user experience & appeal of your eStore. Find out what you should include & what you shouldn't!<br>
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HOMEPAGE OF AN ONLINE STORE: WHAT TO INCLUDE & WHAT NOT TO!
What to Expect Introduction What To Include What NOT To Include Conclusion PRESENTATION About Us Contact Us FLOW
Introduction The homepage often gets the highest traffic for an e-commerce website. This single page is responsible for driving sales, building brand trust among the customers & getting loyal customers. Your e-commerce store’s homepage is the first impression of your website. Within a matter of few seconds, your homepage should deliver your business niche & entice visitors to explore more of your online store. All in all a homepage should make your visitors curious about the product range you offer. If the homepage does not communicate effectively, the customers will leave the website.
What To Include NO OF PRODUCT CATEGORY ADD A SEARCH BAR No e-commerce site is complete without a search bar, after exploring the homepage, visitors should be able to search for the product they need. The ideal place to put this element in your website is right-top of the website. Place a category either vertically on the top or horizontally on the left of your e-commerce store. But make sure you don’t include more than 10 categories, this will confuse the users. Label categories in a way users can understand & not in industry jargon. HIGHLIGHT SPECIAL OFFER FEATURE POPULAR ITEMS The section would let customers know about the latest trends, & drive recurring customers. Make sure to add seasonal products. For example: Feature collections like “Summer Collection” or “Recently Sold”. A survey says, most of the customers are interested in buying products that are on sale. Therefore, it becomes crucial to add coupon codes, discounted items or even a clearance sale section on your homepage.
What To Include NO OF PRODUCT CATEGORY ADD A SEARCH BAR For example: Flipkart’s search box would be visible even when the user scrolls down the website. getUstore offers a search bar in the header section on the right side, so the users can easily search for what they want. getUstore lets you add categories on the top menu, left horizontal menu as well as in the footer for easy navigation. HIGHLIGHT SPECIAL OFFER FEATURE POPULAR ITEMS getUstore lets you add special offer section, right below the homepage banner, so it would easily grab customers' attention. With getUstore, you can add these section, right above the footer.
What NOT To Include TOO MUCH PRODUCT INFORMATION You should always, always include the basic details of the product such as product name & price, rest all the information should be mentioned on the product detail page. Having a lot of information will make users uninterested which may lead to leave the website very quickly. HORIZONTAL PAGE SCROLL Once in a while, you would have surely come across horizontal page scroll websites. It would be great if it is a portfolio website, because it would feel like you’re flipping a coffee table book but sadly it does not work for an e- commerce websites. COMMUNICATION HIERARCHY BACK TO TOP BUTTON Pay attention to small details, while building the e-commerce store, one might forget to add this tiny little element called, “back to top button”. It will help users to easily jump to the top of the website page instead of scrolling vertically restlessly. An online ecommerce store should drive the users directly where you want to take them. The homepage should make a statement about what you’re & why are you different from others.
Conclusion An online store builder lets you make your e- commerce store your way, try getUstore and create a perfect homepage & then a whole e-commerce store with 21 Days Free Trial to drive sales. We hope that these suggestions above will help make your online store’s homepage the perfect go-to page for buyers. With all your time, effort and finances put in to build your online store, these minor suggestions may actually help make your business.
About Us getUstore is an innovative platform to help business owners and professionals to start their online store with utmost ease. It takes 3 simple steps and 5 minutes of yours to make an online shop. Our shop builder is one-of-a-kind and offers you premium well-researched industry-specific features that your business truly demands. We are owned by Smartinfosys.net, a globally acclaimed website design and development company. Smartinfosys.net has been in operations since 2001 and have helped thousands of businesses to establish online presence. We truly want to be the world’s very first industry-driven ecommerce builder where premium features have been incorporated in tune to specific demands of various industries. Our technical wing keeps on analyzing various industries and implements features according to their specific requirements.
ContactUs MAILINGADDRESS 401,MeridianTower,NearAppleHospital, UdhnaDarwaja,Surat,Gujarat (INDIA) – 395002 PhoneNumber +91 – 9426157243 EmailAddress sales@getustore.com