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Direct Performance

Direct Performance. Services & Solutions. 2010. Agenda. Our Vision Reasons for choosing Direct Performance Our Products. Agenda. Our Vision Reasons for choosing Direct Performance Our Products. An internet business performance begins with the traffic generated through different channels.

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Direct Performance

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  1. Direct Performance Services & Solutions 2010

  2. Agenda Our Vision Reasons for choosing Direct Performance Our Products

  3. Agenda Our Vision Reasons for choosing Direct Performance Our Products

  4. An internet business performance begins with the traffic generated through different channels Search Engines Organic results and sponsored links URL typing Direct access from brand awareness or brand loyalty Off-line Campaign in non interactive medias, POS and BTL actions Graphic Media Banners, rich-media and adds in sites and portals Social Media Orkut, Twitter, Blogs, Videos and content created by users E-mail Relationship programs, e-mail marketing and newsletters

  5. And each business provides a different experience at its sites and properties at internet Landing Page is the page that appears when a potential customer clicks on an advertisement or a search-engine result link content and interactivity User surfs and interact exploring the contents and tools of each site

  6. But the performance’s quality is defined within the business goals E-commerce • Products sales • Services • Content commercialization goals and objectives Each interactivity represents goals that indicates and qualify the business performance Media Advertising revenue Partnerships and affiliations Branding Brand experience Memory and Awareness Generates purchase intent Relationship • Profiles • Loyalty • Use of service

  7. It is necessary to analyze the whole process with focus on results to optimize the performance Traffic source Channels and media User-Experience Surfing and interaction Business Objective Goals and results Measure, quantify and qualify each step is necessary to evaluate the performance through the final goal

  8. Agenda Our Vision Reasons for choosing Direct Performance Our Products

  9. Who are we? • Direct Performance is a consulting company of Business Intelligence for marketing and advanced management of Campaigns of Performance, Sponsored Links, SEO (Search Engine optimization) and Web Analytics

  10. Direct Performance was created for one reason: Optimize Results Optimize Results means much more than analyze Spreadsheets or BI Tools – It's the human managing of the clients business results, also monitoring all the other players; It's the continous work searching for solutions; It's always seeking for improvements, techinically or in managing efforts. It's transform data into insights and recommendations that can really improve results. 10

  11. Direct Performance is part of Customer First, a brazilian group with more than 8 years old The group congregate technology, customer relationship and marketing companies focused on achieve business results trough the relationship between brands and its consumers. Solutions for Relationship and attendance managing via online chat, email and telephone Database Marketing and E-CRM Business Intelligence, Web Analytics, SEO, Search Engine Marketing, PPC Campaigns Solution for web2.0 and social networks, management of virtual communities, blogs and social communication tools. 2006 2007 2008 2001

  12. Direct Performance use applied intelligence to reach goals 12

  13. We have an skilled team to help YOUR company reach their goals 13

  14. Our DNA is made of professionals that are supposed to think “out of the box”. Academic Background Professionals Experiences • Direct Performance CEOs have experience in business companies areas: • 3M • Agência Click • American Express • Booz Allen • British Petroleum • Microsoft • Petrobrás • Philips • Promon • Unilever • Itaú • Red Bull (Mecatrônica, Naval, Alimentos, Materiais e Elétrica) Different Professionals from distinct background contribute to a complex analysis from many points of view. 14 14

  15. Tiago Turini Mechatronic Engineer graduated at Universidade de São Paulo (USP). He has worked on Booz Allen, Promon, Microsoft, American Express and AgênciaClick in the following departments: strategy, financial planning, business intelligence and project management. In his last job experience he was the Director of Data Intelligence department on AgênciaClick, which is the biggest Internet Agency in Brazil. Leonardo Naressi Adman graduated at FAAP and Industrial Informatics Technician. He has been working with interactive media for 7 years, developing on-line actions, sponsor links campaigns and SEO (Search Engine Optimization). In his last job experience he worked in Data Intelligence department on AgênciaClick, where one of his responsibilities were SEO implementation. Marcos Vieira Control and Automation Engineer graduated at Universidade de São Paulo (USP). In his last job experience he worked in the creation of AgênciaClick Retail Center. He was responsible for all accounts and e-commerce methodologies development, which focus on cross media, sponsor links and media performance. Some of the professionals that will be following YOUR goals

  16. Direct Performance Clients Brands Ad Agencies Portals 16

  17. Atmosphere Direct Performance expertise embraces different work tools Webanalytics AdServer Maestro Research SEO E-CRM BI

  18. Agenda Our Vision Reasons for choosing Direct Performance Our Products

  19. We offered services and solutions for optimization of all steps until reaching the business goal • Business Intelligence de Site • Business Intelligence de Mídia • Buzz Intelligence • Web Analytics • Sponsored Links • SEO - Search Engine Optimization • On Demand Projects and Consulting

  20. Site`s Business Intelligence It is the advanced analysis of data and information to generate the most complete results in sites, interactive media, sales and business • The intelligent and complete data analysis include data mining, advanced statistics and integrates multiple data sources from Web Analytics tools and Ad Server to researches, panels, financial data, purchase of media, studies and specifics surveys. • We operate a full scope offering : • Planning of performance indicators (KPIs) • Creation and maintenance of dashboards • Management reports • Tactical navigation reports • Analysis of performance of channels and media • Tactical reports of media • Market analysis

  21. Media’s Business Intelligence It is the advanced analysis of data and information to generate the most complete results for the client’s online campaign • The intelligent and complete analysis of data includes data mining, advanced statistical and usage of Ad Servers tools in order to optimize the purchase and the online media results • We operate with a full scope, offering: • Planning of Key Performance Indicators (KPIs) • Creation and maintenance of dashboards • Management reports of media • Performance analysis of media channels • Tactical repost of media

  22. Buzz Intelligence It is the analysis of data and information that comes from social medias, to generate the most complete results at the Social Media actions • The analysis of presence in Social Medias include mining of data, advanced statistics and integrates the various source of data now available (Blogs, Facebook, Twitter, etc), using Scup tool as source of centralized data. • We operate with a full scope offering reports with the principal brand indicators: • Polarity: Number of Positive, Neutral and Negative quotes; • Classification of other relevant tag to the business; • Identification of users, groups, blogs and most influent sites; • Subjects of interesting of users, groups, blogs and sites; • Identification of users / displeased customer; • TAGS / Most relevant terms linked to the product or brand • What word are most cited • Among others

  23. Web Analytics Consulting on selection, implementation, configuration and management of tools for analysis of results online • Everything can me measured! • We offered technical support and management in Web Analytics tools (Google Analytics, Webtrends, Omniture SiteCatalyst HBX, Predicta Atmosphere, Urchin, Certifica) Ad Server (Realmedia, Predicta, Atlas) and any other information tool. • Through our own methodology and custom development, we plan and implement advanced metrics for sites and media campaigns. • All of our experience and technical deepness allows us to say “Everything can be measured!” Our specific technical team specified and, above all, follow and validates the implementation to certify that everything has been measured rightly and precisely.

  24. Sponsored Links Development, implementation, and management of performance campaigns in searchers, affiliated nets and comparators of prices • The goal is to optimize. • Performance campaigns only makes sense if they are optimize constantly. • And how do we do that? Through a periodic and detailed analysis, applying control of the process, advanced statistics and methodology of continous improvement. • The campaigns can be directed to any location or language. The work scope includes: • Planning of indicators and definition of objectives and goals • Configuration and integration with measurement tools • Market strategy and key words • Advantage strategy of budget • Strategic writing and add implementation • Implementation and management of the campaign • Periodic analysis and optimization

  25. SEO - Search Engine Optimization Optimization of visibility and site positioning in organic searches • Index, prioritize and optimize content and generate popularity • We believed in a complete optimization that involves internal and external factors to the site: • Technical optimization of pages and digital adding (video, images, sound, • Strategic planning of content and key word • Popularity strategy, visibility and dissemination

  26. On Demand Projects and Consulting We offered technical and consulted support at the implementation and management of auxiliary management and optimization of performance, including: • A/B test and multiple-choice test • Optimization of e-mail marketing campaigns • Strategic consulting and planning • Optimize is our business

  27. * Imagens utilizadas nesta apresentação: http://www.techcrunch.com/wp-content/google-adwords_-mobile-image-ads-formats.jpg http://flickr.com/photos/matthamm/2945559128/ http://www.dnjournal.com/images/lowdown/newspaper-radio-tv.gif http://www.deakin.edu.au/its/exchange/images/e-mail-icon.jpg http://flickr.com/photos/danardvincente/2512148775/ http://icodeblog.com/2008/10/17/application-advertising-on-icodeblogcom/

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