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SEARCH ENGINES and the power they have over the information we access

SEARCH ENGINES and the power they have over the information we access. Dan Firger. Google Options. Controlling the internet: different strategies. AOL sought to control internet connections.

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SEARCH ENGINES and the power they have over the information we access

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  1. SEARCH ENGINES and the power they have over the information we access

  2. Dan Firger Google Options

  3. Controlling the internet: different strategies

  4. AOL sought to control internet connections. If everyone logs on through AOL, the company could (they thought) steer users towards AOL/Time Warner content

  5. Microsoft tried to control internet browsers (Windows 95/release of Internet Explorer) If everyone uses Microsoft’s browser, The company can steer people towards Microsoft’s content/banner advertising

  6. Google arrived at search as the “killer application” for making $$ online.

  7. History of search engines?

  8. syndication Yahoo Google Teoma

  9. SEOs Search Engine Optimizers EX: Pepperjamsearch EX: iClimber EX: Websearch Specialists

  10. Google: Adwords (sponsored links) + Adsense (contextual links) “Gain Adwords Knowledge. Get Google Recognition. Make more money.”

  11. Yahoo/Yahoo SearchMarketing “Connecting with customers searching for what you sell.”

  12. MSN LiveSearch/AdCenter “Your ideal audience is among the millions. We find them for you.”

  13. Google’s market value $157 billion

  14. Google Options

  15. Unity cable WiMax

  16. Google server farm

  17. What exactly is so dangerous about a marketing conglomerate dominating our access to information? Let’s think….

  18. Epic 2014

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