The Micro-Blog: Saying it all in 140 Characters

1. The Micro-Blog: Saying it all in 140 Characters Vince Buscemi VP Operations Mindgrub Technologies LLC vince@mindgrub.com @vincebuscemi Todd Marks President & CEO Mindgrub Technologies LLC todd.marks@mindgrub.com @mindgrub

2. The Micro-Blog: Saying it all in 140 Characters • Evolution of Social Media • What is Twitter • Twitter Applications • Twitter Adoption • Case Studies • Demonstration • Out-There Twitter

3. Evolution of Social Media

4. Google Trends: Social Media

5. Definition of Social Media Social Media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. 1 1http://en.wikipedia.org/wiki/Social_media

6. Web 1.0 Roots :: Social Text Chat, Discussion Boards are HOT!

7. Web 2.0 Progression :: Social Networking Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter

8. Evolution of Social Networking • Information is • Getting easier to send and digest • Delivered in small multiple bursts • On the move via mobile devices

9. What is Twitter?

10. What is Twitter • Twitters fundamental question is “what are you doing?” • Users have 140 characters to describe “what they are doing” • Users can text to 40404 and it shows on their “account” • Twitter messages are made available via RSS • There are several third party applications that can display the RSS and make meaningful relationships between data and users.

11. Twitter Terminology (top 10) • @user: Referencing another user in a post • Direct Message (D user): to send a message that only you and the receipiant can see. • Hash Tag (#): Referring to a searchable keyword / phrase in a post. v

12. Twitter Terminology (top 10) • tweet(ing): the act of posting to Twitter. • retweet: bringing a previous tweet conversation or reference back into the current conversation. • tweeter/twitterer: a user of Twitter. • twittering: to send a Twitter message. • tweeple: Twitter people, Twitter members, Twitter users. v

13. Twitter Terminology (Continued) • tweeps: Twitter people that follow each other from one social media/network to another. • tweetup: when twitterers meet in person - a Twitter meet up. • twalking: walking while twittering via text. • tweetaholic: someone addicted to Twitter, so much so that it may be an actual problem. v

14. Twitter Shorthand (SMS Shorthand) 2 = to, too, two 4 = for, four abt = about B4 = before b/c = because B4N = bye bye for now BTW = by the way chk = check cld = could da = the deets = details DM = direct message, as in "DM me so I can send you more info" fwd = forward GR8 = great IMHO = in my honest/humble opinion j/k = just kidding

15. Twitter Shorthand ur = you are w or w/ = with w/e = weekend w00t! = excitement wld = would wtf = what the f*** y/w = you're welcome l8r = later njoy = enjoy ppl = people plz = please RT = retweet ru = are you thx = thanks

16. Twitter Adoption

17. Google Trends: Twitter

18. Google Trends: Twitter

19. Celebrity Adoption • Brittney Spears • Lance Armstrong • Oprah • Steven Colbert • Barak Obama • John Cleese • Ashton Kutcher • Todd Marks • Vincent Buscemi v

20. Celebrity Adoption (Ashton Kutcher) v

21. Twitter Applications

22. http://www.twitter.com

23. (AIR) TweetDeck

24. (iPhone) Tweety ($3) Twitterific (free) v

25. Case Studies

26. @cookbook (Recipes) • New Eggplant Parmesan: cvr3tom/s+p/3T wine@low7m; puree. Slice/oil2eggplant; 15m@400F/205C. Dip w egg/crumb&s+p. Broil+cparm. Srv on puree. • Chocolate Cupcakes: cream4T buttr/8T sug; +egg. Sift1/8t soda&salt/6T flour/4T cocoa/.25t bkgpdr. Mix all+4T milk; fill6cups. 20m@375F/190C. • Darjeeling Soup: fry leek&onion/T butter. Simmer15m+2c cauliflr/1tater&celery/4c Darj tea/s+p/bay. Rmv bay; puree+6T milk. Srv w nutmeg&pep. • Garlic Chicken: mix 2lb/kg chickn/20whlclvgarlic/t oregano&rosemry/4T vermouth&olvoil&celery&wine/chop lemon/s+p. Cvr h@350F/177C; uncvr9m+. v

27. @600Block (Restaurant Specials) • Miss Shirleys' downtown location now serving weekend brunch 8am to 4pm w/ outdoor seating. Gotta be a shorter wait than Blue Moon, right? • RT @thefrontrowe Amish Outlaws @Luckie's 4/24. No cover before 9:30. $2.50 drinks...9-11 when you mention my name. http://twtvite.com/xpd7lq • I scream, you scream, we all scream for...FREE CONE DAY at Ben & Jerry's. Today 12pm to 8pm. http://budurl.com/icecream • Regi's, Duclaws, Tapas Teatro, Alexander's Tavern, Green Turtle, Todd Conner's, Bonaparte, Nanami, Kali'sMezze #outdoorseating • Is it 5 yet? Little Havana, Ra Sushi, Wharf Rat, Mama's, Woody's, Shuckers, Ale Marys, Wine Market, Joe^2...others??? #outdoorseating v v

28. @tgob (2 Guys On Beer) • Episode 065 - Wells Banana Bread Beer, Innis and Gunn Original Oak Aged Scottish Beer - The Innis and Gunn was aaawesome! • 120 minute IPA. Wow. That's something insane. • @harvrock just stumbled across it! $11 a bottle in Philly - totally worth it. • MGD for the Phillies home opener. Don't judge us. • Sam Adams Boston Lager while watching the Villanova / UNC game. Sometimes you just gotta get back to basics. v

29. Baltimore Crime Beat v v

30. Demonstration

31. Demonstration • In the middle of @mindgrub’s pres w/ @vincebuscemi on the micro-blogging & Twitter @nabshow. #nab09

32. Far-out Twitter

33. Thought Tweeting http://nitrolab.engr.wisc.edu/media/P3Twitter.mov

34. Tweeting Plants v

35. The Micro-Blog: Saying it all in 140 Characters • Evolution of Social Media • What is Twitter • Twitter Applications • Twitter Adoption • Case Studies • Demonstration • Out-There Twitter

36. Questions? (www.mindgrub.com/NAB) Vince Buscemi VP Operations Mindgrub Technologies LLC vince@mindgrub.com @vincebuscemi Todd Marks President & CEO Mindgrub Technologies LLC todd.marks@mindgrub.com @mindgrub