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Online fundraising has become increasingly important to nonprofits across the board, with online donor retention now slightly easier to maintain as donors warm to monthly recurring donation options. Mobile fundraising and mobile-optimized donation pages are more crucial than ever, but securing mobile donations is generally less effective than on traditional desktop browsers. Nonprofits should devote energy specifically to developing mobile fundraising strategies.
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Microsoft Gold Partner Fundraising Statistics: Online and Mobile Donations Explore the latest trends in online and mobile fundraising, from the rise of monthly giving to the growing popularity of peer-to-peer campaigns and crowdfunding. AN Alphavima PRODUCT www.givelife365.com | demo@givelife365.com | +1 (289)-371-0365
Microsoft Gold Partner Recurring Giving Dominates Monthly Giving Surge Donor Preferences Online Dominance Revenue from monthly giving increased by 11% in 2022, now accounting for 28% of all online giving. 94% of recurring donors prefer to give monthly, 3% weekly, 2% annually, and 1% quarterly. 63% of donors prefer to give online with a credit or debit card, followed by direct mail (16%) and PayPal (10%). AN Alphavima PRODUCT www.givelife365.com | demo@givelife365.com | +1 (289)-371-0365
Microsoft Gold Partner Peer-to-Peer and Crowdfunding 1 2 3 Peer-to-Peer Fundraising 10% of US and Canadian donors participate in peer-to-peer fundraising efforts benefiting nonprofit organizations. Crowdfunding Campaigns 34% of donors contribute to nonprofit crowdfunding campaigns. Online Raffles and Auctions 47% of donors support nonprofit causes through online raffles or sweepstakes, and 24% give through online auctions. AN Alphavima PRODUCT www.givelife365.com | demo@givelife365.com | +1 (289)-371-0365
Microsoft Gold Partner Donor Retention One-Time Donors While revenue from one-time online giving decreased by 12% and 38% of these donors contribute again the following year. Donor Loyalty The growing popularity of monthly giving and high donor retention rates highlight the importance of building long-term relationships with supporters. Monthly Donors 94% of recurring donors prefer to give monthly, demonstrating a strong commitment to the organizations they support. AN Alphavima PRODUCT www.givelife365.com | demo@givelife365.com | +1 (289)-371-0365
Microsoft Gold Partner Donation Methods Credit/Debit Card 63% of donors prefer to give online with a credit or debit card. Direct Mail 16% of donors prefer to give through direct mail. PayPal 10% of donors prefer to give through PayPal. Digital Wallet 1% of donors prefer to give through a digital wallet. AN Alphavima PRODUCT www.givelife365.com | demo@givelife365.com | +1 (289)-371-0365
Microsoft Gold Partner Emerging Trends Peer-to-Peer Fundraising 10% of US and Canadian donors participate in peer-to-peer fundraising efforts. Nonprofit Crowdfunding 34% of donors contribute to nonprofit crowdfunding campaigns. Online Raffles and Auctions 47% of donors support nonprofit causes through online raffles or sweepstakes, and 24% give through online auctions. AN Alphavima PRODUCT www.givelife365.com | demo@givelife365.com | +1 (289)-371-0365
Microsoft Gold Partner Key Takeaways Recurring Giving Dominates Revenue from monthly giving increased by 11% now accounting for 28% of all online giving. Peer-to-Peer and Crowdfunding 10% of donors participate in peer-to- peer fundraising, and 34% contribute to nonprofit crowdfunding campaigns. Donor Retention Matters 38% of one-time online donors contribute again the following year, highlighting the value of building long- term relationships. Diverse Donation Methods 63% of donors prefer to give online with a credit or debit card, while 16% prefer direct mail and 10% prefer PayPal. AN Alphavima PRODUCT www.givelife365.com | demo@givelife365.com | +1 (289)-371-0365
Microsoft Gold Partner Maximize Recurring Donations- Givelife365 Turn One-Time Gifts into Reliable Revenue! GiveLife365 simplifies managing recurring donations and maximizes donor retention. Start your free trial today! Meet Donors Where They Are! GiveLife365 supports online giving via credit cards, mobile wallets, and more. Streamline your online fundraising with Us. AN Alphavima PRODUCT www.givelife365.com | demo@givelife365.com | +1 (289)-371-0365