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Social Media and Online Fundraising. Alison Dyer. Who are we?. Create online community Online Fundraising Give Autism Speaks a ‘Face’ on the web. Social Media. Social Media Defined.
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Social Media and Online Fundraising Alison Dyer
Who are we? Create online community Online Fundraising Give Autism Speaks a ‘Face’ on the web
Social Media Defined The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.
By the Numbers… • - Autism Speaks Facebook: 910,000+ • Autism Votes: 14,500+ • Autism Speaks U: 4,500+ • Walk Chapter Pages: 120,000+ • Twitter: 40,000+
AutismVotes.org • Simple Forms to Take Action • Updated News Items • 2011 State Autism Insurance Reform Initiative Map
Facebook! • Autism Votes • Autism Speaks • Targeted Status Updates • Write ‘Done!’ • ‘Letter Bomb’ • Share Feature • Quick and Effective
Twitter! • @AutismVotes – 4,760+ • @AutismSpeaks – 40,000+ • Direct Contacts
Mobile Campaign • Send a ‘Call of Action’ right to your cell phone! • 2,250+ Subscribers • New and innovative component • VERY Valuable • Important to Grow
Eblasts • eSpeaks: 230,200+ • Autism Votes Nationwide Email: 84,325+
Have Some Fun! • Flexible • Options • Social Media is ALWAYS evolving