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Social Media and Online Fundraising

Social Media and Online Fundraising. Alison Dyer. Who are we?. Create online community Online Fundraising Give Autism Speaks a ‘Face’ on the web. Social Media. Social Media Defined.

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Social Media and Online Fundraising

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  1. Social Media and Online Fundraising Alison Dyer

  2. Who are we? Create online community Online Fundraising Give Autism Speaks a ‘Face’ on the web

  3. Social Media

  4. Social Media Defined The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.

  5. By the Numbers… • - Autism Speaks Facebook: 910,000+ • Autism Votes: 14,500+ • Autism Speaks U: 4,500+ • Walk Chapter Pages: 120,000+ • Twitter: 40,000+

  6. Where We Stand vs. Large NPO’s

  7. Autism Speaks vs. Autism Orgs.

  8. Social Media & Advocacy

  9. Tools and Strategies

  10. AutismVotes.org • Simple Forms to Take Action • Updated News Items • 2011 State Autism Insurance Reform Initiative Map

  11. Facebook! • Autism Votes • Autism Speaks • Targeted Status Updates • Write ‘Done!’ • ‘Letter Bomb’ • Share Feature • Quick and Effective

  12. Twitter! • @AutismVotes – 4,760+ • @AutismSpeaks – 40,000+ • Direct Contacts

  13. Mobile Campaign • Send a ‘Call of Action’ right to your cell phone! • 2,250+ Subscribers • New and innovative component • VERY Valuable • Important to Grow

  14. Eblasts • eSpeaks: 230,200+ • Autism Votes Nationwide Email: 84,325+

  15. Have Some Fun! • Flexible • Options • Social Media is ALWAYS evolving

  16. Questions?

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