1 / 6

Lead Routing

In the present era, Industrial Revolution is transforming the ways of people works utilizing many things such as mechanical autonomy, AI & much more. By making these advancements less demanding and more available, we're making a future with more prominent open door and equity for all. At vyakar, we're obsessed with our clients' prosperity and also take pride in their accomplishments by providing our advanced lead routing services. To know more, get visit here:- http://www.vyakar.com

Glenn_Gamble
Download Presentation

Lead Routing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. LEAD ROUTING SURVEY - RESULTS ARE OUT! ABOUT THE SURVEY - Late in 2017 and early 2018 we surveyed B2B marketing and sales operations leaders for their opinion and wants on future of B2B lead routing.

  2. CRM SYSTEM IN USE Survey was promoted on our corporate website, search engines and across social media platforms. It is possible that survey results are skewed in favor of active online users as no offline response was collected. We thank our survey participants and happy to share the results with sales and marketing community. Overwhelming number of responders said they use SalesForce.com as their primary CRM tool. Other non-SFDC users are also heavily leaned towards SaaS based solutions. Most of the non-SaaS solution appeared to be legacy install. All of it makes more sense because SaaS platform by definition offers better integration with 3rd parties and is more value for money.

  3. CURRENT LEAD ROUTING SCENARIO This may surprise a few, but not all. A significant number of organizations are still manually routing B2B leads. Considering manual lead routing takes days (if not weeks), the process seems to be highly inefficient. Almost half of responders said they are using SFDC’s lead assignment rules for lead routing. Considering other half is not using these SFDC assignment rules, it underscores the fact that SFDC’s assignment rules are not the best solution for lead assignment for many. Many organizations have evolved to develop in-house lead routing solution as well, may be expensive by efficient that SFDC’s assignment rules.

  4. DESIRED LEAD ROUTING FEATURE Participants were asked to choose some of the highly desired lead routing features they would like to add to existing implementation. The top 4 highly desired features account from almost 89% of the responses. As Account Based Marketing is gains traction, marketers and sales would like to route leads based on account, as well as use account’s status (i.e. active opportunity in play).  Lead to account matching is certainly going to play an important part of routing protocols going forward. As always, there is perpetual need to suppress competitors and route partner leads to their account managers.

  5. About us Vyakar is a Sales and Marketing Operations company, helping Marketing and Sales professionals with solutions like lead operations, lead routing, list matching, segmentation, lead to account matching and lead management. we provide the best experience in B2B lead management with fast, reliable, and customizable operations. We are all about you Building trust and relationships with our customers is our biggest priority and we promise to always put the interests of your company first. We deliver the experience Efficient lead management is the key to aggressive growth. We offer a range of tools and technologies to solve the most complex lead routing challenges. We offer data standardization, fuzzy matching software, and lead segmentation

  6. Contact us On The Web

More Related