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Brand Strategists-Grant Marketing

Brand Strategists

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Brand Strategists-Grant Marketing

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  1. Brand Strategists A brand strategist helps you align who your company is—mission, vision, and aspiration—with how it’s implemented within every business segment. The key is to make your brand identity a tangible and actionable reality for all parties, which includes employees, customers, and the community at large. Your easily recognizable brand needs to represent your company, instilling confidence and trust at a glance. It “speaks” for you, or inspires others to become evangelists for you, when you aren’t present to do so. It also is available at prospects’ or customers’ convenience, so they can find answers online when it suits their schedule. To tie this together seamlessly, B2B brand strategists know a company’s brand strategy is requisite for developing an effective marketing strategy. In-Depth Discussion: B2B Brand Strategy This page provides an in-depth discussion about the variables and practices that brand strategists implement when helping you employ the right approach to present and promote your company through your unique brand. Read along or jump to the section that interests you most: The Overview Forming a Strategy

  2. Building a Brand Strategy Keeping it Consistent and Cohesive Company and Organization Essentials Holistic Discovery Approach The Overview B2B customers are hyper-connected, super-mobile, and have lots of options for how, where, and when to spend their time and money. To catch their attention and earn their loyalty, it is imperative to have a unique brand voice and brand promise. We call this the essential truth, or the “heart and soul” of your company. Creating a relevant B2B brand with staying power requires a focused investment of time and resources. Depending upon what stage your company is in, a comprehensive brand development process may be in order. If your company has never formally developed its brand or has undergone major changes over time, a complete branding process—assessment, research, messaging, and creative development—establishes a strong foundation for sales and marketing. If you have a pretty good handle on your brand essence, a less intensive brand refresh can help to ensure your brand stays relevant, timely, and easily adapts to changing environmental or market conditions. Forming a Strategy For your brand investment to pay off, you need a solid brand strategy. It’s essential for industrial marketers to use a focused brand strategy to differentiate

  3. your company from the competition, particularly sectors in which products and services are similar and/or the sale is transactional in nature. You want to form your brand strategy with the following elements in mind, so when properly executed, you can see gains in: Increased website traffic New prospects Loyal customers Quality employees Revenues An industrial brand strategy ensures your company stands out, keeps the sales pipeline full, and allows you to pivot—in real time—to respond to the dynamic and evolving needs of customers. While you may have more sales than you can handle at the moment, demand can change on a dime. Having a brand strategy in place to capitalize upon the good times is wise. Having a brand strategy in place to market your company when times are tough is essential. This is what will help keep the pipeline full and allow you to attract and retain diverse selling markets. Grant Marketing’s B2B brand consulting takes a holistic approach to your branding. Once all the research is complete, we develop an integrated marketing communications package that incorporates inbound and outbound marketing, public relations, events, and internal communications. Grant Marketing creative and talented marketing, branding, and design team will craft marketing and communication strategies and materials to ensure your brand is identifiable, distinctive, meaningful, and effective.

  4. Develop the Company Brand Once you’ve decided to create a new brand, or even refresh an existing one, you’ll need to complete a comprehensive brand development process. This begins with exploring perceptions of management and staff inside the company, as well as customers, suppliers, partners, and prospects. By delving into attitudes, awareness, and perceptions of all stakeholders, this process often exposes recurrent themes and a general “personality” of the company. It reveals valuable information: some companies discover they are on target with their brand vision; others gain insight that indicates that there is a disconnect between who they think they are and how employees, customers, and supply chain partner perceive them and their ability to deliver on their brand promises. Determinations are made from this intel regarding adoption of themes, or the need to amend the current thematic landscape. It’s from this research that a core brand positioning statement is developed, along with supporting messages, and mission and vision statements. The next step is to create a visual representation of the new brand, including the logo, color palette, fonts, and supporting graphics, all of which is in harmony with the foundational messaging. Grant Marketing Contact Information : Address: 75 Arlington St Suite 500, Boston, MA 02116, US Contact No.: 617-861-7412 Mail Address: admin@grantmarketing.com Website: https://www.grantmarketing.com/strategy/brand-strategists/

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